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Articles by 'James Shapland'

2 Results

James Shapland

James is an Assistant Account Executive, having graduated from the 2014/15 Edelman Apprentice Scheme. Supporting the development and protection of organisational reputation, he also works in the issues and crisis field. Prior to starting his career, he completed a Masters in PR and Communications at Cardiff University. As a season ticket holder, James writes a bi-weekly blog about Southampton Football Club for an online magazine.

Failing the test: What the doping scandal teaches us about PR in elite sport

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James Shapland

Failing the test: What the doping scandal teaches us about PR in elite sport

James Shapland

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In the wake of yet another doping scandal, the athletics and competitive sporting sector will need to work to rebuild its public image. In an era of all-pervading news...

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Playing The Game: PR and Football

James Shapland

Playing The Game: PR and Football

James Shapland

In every business, the pressure for results is unrelenting. In the business of English football, that pressure comes to the boil in the full glare of public opinion. With...

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