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Articles by 'Louise Heap'

3 Results

Louise Heap

Louise joined Edelman in 2015. She has over five years’ experience in SEO and content marketing working across a range of industries including FMCG, pharmaceuticals and eCommerce. She sits in the Content Marketing Team as a Senior Content Manager, developing SEO content strategies and managing the content production process.

From sharing to searching: the rise of Instagram as a search engine

Louise Heap

From sharing to searching: the rise of Instagram as a search engine

Louise Heap

When someone suggests a place to eat or go on holiday, increasingly I search on Instagram rather than Google to get an idea of what that place is like.

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What are we really searching for? Keyword Research in 2018

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Louise Heap

What are we really searching for? Keyword Research in 2018

Louise Heap

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How we search is changing. Over half of all product searches now start on Amazon and by 2020 50% of all searches will be voice search.

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Voice assistants: all talk or the future of search?

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Louise Heap

Voice assistants: all talk or the future of search?

Louise Heap

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What do voice assistants mean for how we consume information and purchase products? And what impact will that have on brands?

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