Articles by 'Louise Heap'
3 Results
Louise Heap
Louise joined Edelman in 2015. She has over five years’ experience in SEO and content marketing working across a range of industries including FMCG, pharmaceuticals and eCommerce. She sits in the Content Marketing Team as a Senior Content Manager, developing SEO content strategies and managing the content production process.
From sharing to searching: the rise of Instagram as a search engine
From sharing to searching: the rise of Instagram as a search engine
When someone suggests a place to eat or go on holiday, increasingly I search on Instagram rather than Google to get an idea of what that place is like.
What are we really searching for? Keyword Research in 2018
What are we really searching for? Keyword Research in 2018
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How we search is changing. Over half of all product searches now start on Amazon and by 2020 50% of all searches will be voice search.
Voice assistants: all talk or the future of search?
Voice assistants: all talk or the future of search?
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What do voice assistants mean for how we consume information and purchase products? And what impact will that have on brands?
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