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Articles by 'Sophie Menzies'

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Sophie Menzies

Sophie is an Assistant Research Executive within Edelman Berland, the research arm of Edelman. She specialises in a number of primary and secondary research methodologies and uses this expertise to understand who, where and why people talk about brands to best inform clients strategic communications programmes. Prior to Edelman, Sophie studied English Language at Sheffield Hallam University, and enjoys going hiking at the weekends.

Millennials and Brands: The Relationship That Keeps Getting More Important

Sophie Menzies

Millennials and Brands: The Relationship That Keeps Getting More Important

Sophie Menzies

It’s a widely accepted fact that millennials provide significant opportunities for brands, services and organisations. They spend £128 billion per year and are the largest generation the world has...

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