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Category 'Consumer Trends & Insight'

112 Results Showing

Make The Future Live 2018

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Cait Dacey

Make The Future Live 2018

Cait Dacey

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15,000 people,147 student teams, 89 media attendees from 13 countries, seven well-known faces and one major event; Shell’s annual Make the Future Live festival.

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Active listening and listening at scale: how to apply scientific insights to noisy data

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Dan Kent-Smith

Active listening and listening at scale: how to apply scientific insights to noisy data

Dan Kent-Smith

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You often know when someone isn’t really listening to you. They don’t look like they’re paying attention, their eyes wander; they’re quick to jump in with their own anecdotes...

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The Global Creative Hive Comes Together at Cannes Lions 2018

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The Global Creative Hive Comes Together at Cannes Lions 2018

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Edelman Deportivo's Mattias Ronge reflects on judging the PR Lions at this year's Cannes Lions festival.

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Edelman hosts #DNR18

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Edelman hosts #DNR18

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For the fifth year running, Edelman is hosting the the Reuters Institute for the Study of Journalism’s Digital News Report 2018 on Thursday 14th June.

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Media looks to readers not ads to secure their future

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Lou Cooper

Media looks to readers not ads to secure their future

Lou Cooper

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As we gear up for the launch of the 2018 Reuters Institute Digital News Report in June, here is a roundup of the current trends – outlined in the...

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Sport’s millennial bug: the race for a younger audience

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Craig Woodhouse

Sport’s millennial bug: the race for a younger audience

Craig Woodhouse

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As the world’s global sporting federations – from the International Olympic Committee to the International Jump Rope Union – used their annual SportAccord conference to discuss the power of...

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Measurement dos and don'ts

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Damian Low

Measurement dos and don'ts

Damian Low

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Last week, Jennifer Hyland of Dublin Digital, Damian Low and Simon Quinton of Edelman Intelligence ran a workshop on ‘Measuring Success: The Why & the How’ at DMX, Ireland’s...

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Crystal Ball 2017 - what will 2018 hold?

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Crystal Ball 2017 - what will 2018 hold?

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On 5th December an impressive panel came together to gaze into the future of 2018 at Edelman's Crystal Ball.

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Sideload finds out what we can expect at Mobile World Congress 2018

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Sideload finds out what we can expect at Mobile World Congress 2018

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Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations...

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Edelman Crystal Ball 2017

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Edelman Crystal Ball 2017

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2017 has been a year of reflection and transition. The UK continues to decide if it's one foot in, or both feet out of Europe. But what's in store...

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The Future Role of a Search Professional

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Peter McIntyre

The Future Role of a Search Professional

Peter McIntyre

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During the latest Brighton SEO, Yext’s Duane Forrester concluded his talk by sharing his predictions on what a future SEO job description might look like.

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Myles Cameron Chats Bots

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Blaine Doherty

Myles Cameron Chats Bots

Blaine Doherty

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An interview with Edelman’s Director of London Digital Production, Myles Cameron, who is an expert in the area of Chatbots.

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The Case for Vertical

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Tristan Sanders

The Case for Vertical

Tristan Sanders

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That’s the set. With YouTube’s new update offering a much-improved native, full screen vertical video experience, all of the major syndicators of video now offer this as standard.

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Influencer Marketing: Facebook is Staking its Claim

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Philip Trippenbach

Influencer Marketing: Facebook is Staking its Claim

Philip Trippenbach

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Is Facebook finally reaching out and claiming a slice of the huge and juicy influencer marketing money pie?

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Influencer marketing - changing the game for football

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Influencer marketing - changing the game for football

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Edelman developed APEX, a data-based methodology allows us to identify the right influencers for any communications challenge.

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Influence or influenced? Why brands must be wary of being Instafooled

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Blaine Doherty

Influence or influenced? Why brands must be wary of being Instafooled

Blaine Doherty

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The popularity of influencer marketing is on the increase with some 75% of brands set to use it by the end of 2017.

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Edelman works with Formula 1 to stage its largest ever non-race event: F1 Live London

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Edelman works with Formula 1 to stage its largest ever non-race event: F1 Live London

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Edelman helped Formula One draw large crowds on the ground and brought millions of people to owned and influencer media channels with its work on an ambitious live event,...

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Regaining Trust In Civil Society Is Vital To Helping The World’s Most Vulnerable

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Ben Lock

Regaining Trust In Civil Society Is Vital To Helping The World’s Most Vulnerable

Ben Lock

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These are testing times for NGOs. As the number of migrants and refugees attempting to reach Europe soars, aid groups have come under fierce criticism from European officials.

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My Fearless Cannes Year

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My Fearless Cannes Year

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Michelle Hutton gives her top 10 reflections from the jury room and the week that was, at Cannes Lions.

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The Reuters Institute For The Study Of Journalism's Digital News Report 2017

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The Reuters Institute For The Study Of Journalism's Digital News Report 2017

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For the fourth year running, Edelman hosted the the Reuters Institute for the Study of Journalism’s Digital News Report 2017 on Wednesday 28th June.

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Edelman Hosts #DNR17

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Edelman Hosts #DNR17

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For the fourth year running, Edelman is hosting the the Reuters Institute for the Study of Journalism's Digital News Report 2017 on Wednesday 28th June.

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Make the Future Live 2017

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Rhona Stephen

Make the Future Live 2017

Rhona Stephen

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The start of summer means the return of Shell’s largest annual event - Make the Future Live, featuring Shell Eco-marathon at London’s Queen Elizabeth Olympic Park.

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NetBase Live 2017 Europe

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NetBase Live 2017 Europe

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NetBase Live Europe 2017 took place in London this May with the purpose being to bring together thought leaders, industry experts, and analysts, from both agencies and clients, to...

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A Morning At Now, Next, Why

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Alex Eeles

A Morning At Now, Next, Why

Alex Eeles

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Last week, Alex Eeles joined some of our industry’s most creative brains (or alternatively, those who most like free popcorn and time out the office) at the Curzon cinema...

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Wired Health: The Challenges and Opportunities for Health Tech

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Wired Health: The Challenges and Opportunities for Health Tech

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One day illness will be detected, diagnosed and treated in the home. Devices will know us better than we know ourselves as they sample and assess blood, biometrics and...

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How Will Influencer Marketing Change in 2017?

How Will Influencer Marketing Change in 2017?

Influencer marketing saw extraordinary growth in 2016 and shows no signs of slowing. With millions tuning in to their favourite YouTuber or blogger every day, that’s not surprising. However,...

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Is there a future without tech?

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Sophie Bloxam

Is there a future without tech?

Sophie Bloxam

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Young people – sorry millennials – have grown up with tech and expect it in every part of their current and future lives, so how could there be a...

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Three energy trends to follow in 2017

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Michael Zdanowski

Three energy trends to follow in 2017

Michael Zdanowski

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The remarkable political, economic and societal events of 2016 have clearly demonstrated that the rapid advance of technology continues to shape the world around us. Nowhere is this more...

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The evolution of Paid Media – and three reasons it should be part of your content strategy

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Andra Pintiliuc

The evolution of Paid Media – and three reasons it should be part of your content strategy

Andra Pintiliuc

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‘Every two days we create as much content as we did from the dawn of time up to 2003.' In this era of information overload and limited attention spans,...

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Crystal Ball 2016: Predicting the Unpredictable for 2017

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Crystal Ball 2016: Predicting the Unpredictable for 2017

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If 2016 has proven anything, it’s to expect the unexpected. Every year, Edelman UK hosts the Crystal Ball Breakfast, to future gaze into the year ahead. Now in its...

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Web Summit 2016: 10 key take-outs from Lisbon

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Justin Westcott

Web Summit 2016: 10 key take-outs from Lisbon

Justin Westcott

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As the sun sets on Web Summit - yes there was sun it was in Lisbon - here are 10 key take-outs from Justin Westcott, Managing Director.

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Women In The World: London Forum November 2016

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Women In The World: London Forum November 2016

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On Thursday 17th November, Edelman will host the second of The Women in the World London Forums, in partnership with Advisory Board member Tina Brown. A series of intimate...

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The Drum's Influencer Breakfast: How to partner effectively

Blaine Doherty

The Drum's Influencer Breakfast: How to partner effectively

Blaine Doherty

Marketing stemming from word-of-mouth accounts for twice as many sales as paid advertising. Stats such as this support the increasing emphasis on the use of social media influencers, but...

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Edelman Crystal Ball 2016

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Edelman Crystal Ball 2016

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As we entered 2016, the British media and polls were still backing the UK to remain part of the EU, Trump was little more than an unimaginable presidential outlier,...

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International Day of the Girl: Celebrating with Gap

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International Day of the Girl: Celebrating with Gap

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This week, Edelman client Gap Inc celebrated International Day of the Girl by expanding its education program, P.A.C.E. (Personal Advancement & Career Enhancement). To launch the new curriculum, Edelman...

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Say what? Just tell it to me straight.

Alex Eeles

Say what? Just tell it to me straight.

Alex Eeles

“What’s your time like today?” How many of us have been asked that question by a colleague recently? And how many of us have answered by saying: “same as...

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Social Media Week 2016: The micro-influencer bubble

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Marta Guasch

Social Media Week 2016: The micro-influencer bubble

Marta Guasch

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They are storytellers. They’re entertainers. They’re the ones we would listen to and be influenced by. Any they’ve got the power.

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Social Media Week 2016: Instagram - A Community Led App

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Jules Delay

Social Media Week 2016: Instagram - A Community Led App

Jules Delay

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Instagram recently passed the ½ billion user mark, with more than 4.2 billions likes and 95 million images posted a day. With numbers of this scale cementing its status...

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Social Media Week 2016: How to do video content

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Blaine Doherty

Social Media Week 2016: How to do video content

Blaine Doherty

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A major focus of #SMWLDN was on the increasing popularity of live video and film content – unsurprising given between 2015 to 2016 video views on Facebook have increased...

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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Edelman UK today announced the appointment of Toby Gunton as General Manager, Digital. In this newly created senior role, Toby will join the Edelman UK executive operations team and...

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The Death of Shopping

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Justin Westcott

The Death of Shopping

Justin Westcott

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FMCG product communications is facing a looming fight with technology. Are we and they prepared?

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A Day in the Life of an Assistant Account Executive - Make the Future London

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Rhona Stephen

A Day in the Life of an Assistant Account Executive - Make the Future London

Rhona Stephen

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Make the Future London was a four day festival of ideas and innovation, held at Queen Elizabeth Olympic Park last month. Rhona Stephen, Assistant Account Executive, reports back from...

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The moment your moggy becomes an online influencer

Terrie Barron

The moment your moggy becomes an online influencer

Terrie Barron

It’s a scientific fact that cats are poised to take over the universe, starting with a mission to fill the internet with fluff, paws and purrfection. Today is International...

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Earned Brand 2016: UK Results

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Earned Brand 2016: UK Results

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The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.

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Baby bore or something more?

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Alex Eeles

Baby bore or something more?

Alex Eeles

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When was the last time a co-worker assailed you with a tale about their kids? Perhaps they even threw in a few photos on their phone for good measure....

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The Diary of a Young Cannes Lion

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Jade Beaty

The Diary of a Young Cannes Lion

Jade Beaty

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Edelman UK's Jade Beaty attended the Cannes Lions International Festival of Creativity 2016 as a winner of Edelman's competition to get to Cannes. What has she learnt and brought...

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Emerging Trends & The Edelman Cloverleaf

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Emerging Trends & The Edelman Cloverleaf

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Edelman UK recently hosted the launch of the Reuters Institute for the study of Journalism’s Digital News Report 2016 – a study in 26 countries of the way people...

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The Reuters Institute for the Study of Journalism's Digital News Report 2016

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The Reuters Institute for the Study of Journalism's Digital News Report 2016

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For the third year running Edelman hosted the launch of the Reuters’ Institute for the Study of Journalism’s Digital News Report 2016 at its offices in London before an...

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Blogging? It’s a question of collaboration…

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Alex Eeles

Blogging? It’s a question of collaboration…

Alex Eeles

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Edelman's Principal Writer, Alex Eeles, starts his own blog... and quickly realises he faces the same challenge most modern brands experience: ‘just because you did it doesn’t make it...

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Nice guys win too – just ask Leicester

Alex Eeles

Nice guys win too – just ask Leicester

Alex Eeles

Leicester City are English Premier League champions. For football fans, it’s one hell of a story. For a start, they were 5,000-1 outsiders at the start of the season,...

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Dirt is Good: The Campaign for Play

Richard Edelman

Dirt is Good: The Campaign for Play

Richard Edelman

One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the...

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Forget the economic impact, Brexit’s real danger is in the name

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Alex Eeles

Forget the economic impact, Brexit’s real danger is in the name

Alex Eeles

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Like many people, I’ve spent the last few weeks (and will presumably spend the next few) trying to get my head around the arguments for and against the UK’s...

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The Breakfast Taco & Five things I learned from SXSW Interactive

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Justin Westcott

The Breakfast Taco & Five things I learned from SXSW Interactive

Justin Westcott

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Justin Westcott, Managing Director, Technology compares the Breakfast Taco to SXSW in their ability to combine disparate ingredients. SXSW's mix of music, film, politics, science, marketing and technology -seems...

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The Economist: Pride & Prejudice

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The Economist: Pride & Prejudice

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To help raise awareness of LGBT rights in business, Edelman and the Economist have formed a global partnership. Last Thursday, 3rd March, Edelman proudly supported the inaugural Economist Pride...

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An Unfiltered Look at Instagram’s Latest Update

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Cory Sealey

An Unfiltered Look at Instagram’s Latest Update

Cory Sealey

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News broke overnight in the States regarding a change in Instagram: the popular photo and video-sharing platform announced it’s dropping the old chronological feed for one that it claims...

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Between a rock and a hard place (to get into)

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Justin Westcott

Between a rock and a hard place (to get into)

Justin Westcott

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Greetings from SXSW 2016. For those of you wondering what the hell SXSW is, well it is an annual culture and trade event in Austin Texas. Now in its...

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The Narrows: Four trends changing how information flows and news spreads

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Philip Trippenbach

The Narrows: Four trends changing how information flows and news spreads

Philip Trippenbach

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If you're reading this, you probably got to it through an algorithm – either someone shared it on a social network, or you got to it through search. Either...

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Communication is at risk of breaking, we have to fix it one brick at a time

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Alex Eeles

Communication is at risk of breaking, we have to fix it one brick at a time

Alex Eeles

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Bricks bricks break break. Although it might not seem to be at first glance, that’s a perfectly legitimate sentence. Bricks that other bricks break get broken. Just like ‘Dogs...

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What was scandalous back then was to proudly proclaim it…

Aaron Shardey

What was scandalous back then was to proudly proclaim it…

Aaron Shardey

On the last Wednesday of every month, the Kennington Cinema Museum opens its doors to the LGBT community and provides an alternative space for LGBTs of all ages to...

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Millennials - are they worth all the chat?

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Mia O'Brien

Millennials - are they worth all the chat?

Mia O'Brien

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Recently the Financial Times released a double page spread on millenials’ consumer habits and their lack of financial planning when it comes to pensions and property. The article paints...

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CES 2016: Putting it down to experience

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Tim Weber

CES 2016: Putting it down to experience

Tim Weber

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This year’s CES has divided opinion: Was it the most exciting Consumer Electronics Show yet, or simply “CES 2015 reloaded”? Well, yes and no. There were no new trends...

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The Podcast Re-Revolution

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Oliver Kay

The Podcast Re-Revolution

Oliver Kay

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Stay. With. Us. For many a millennial with a smartphone and a pair of headphones, Ira Glass’ breezy Baltimore cadence will be familiar. He is the host of WBEZ’s...

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Furyous Sexism is not just down to Tyson

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Alex Eeles

Furyous Sexism is not just down to Tyson

Alex Eeles

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This week, BBC director general Tony Hall found himself once again defending Tyson Fury’s inclusion on the short list for Sports Personality of the Year.

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Woes, Women, Wins… and Cartoons

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Oliver Kay

Woes, Women, Wins… and Cartoons

Oliver Kay

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Oliver Kay reports on his work on The Economist Innovation Awards & Summit 2015 team whilst on secondment at Edelman Hong Kong. Last week The Economist hosted its World...

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Edelman Crystal Ball - 2016 Predictions

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Edelman Crystal Ball - 2016 Predictions

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from culture and society, to economics come together to predict...

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Edelman Crystal Ball 2015

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Edelman Crystal Ball 2015

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If 2015 was the year that the UK elected an all-Tory government and the opposing party drove further to the left, 2016 will see how this new polarized political...

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Lessons That Blogging Has Taught Me About Communications Marketing

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Ciaran McCormick

Lessons That Blogging Has Taught Me About Communications Marketing

Ciaran McCormick

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Edelman Graduate, Ciaran McCormick, explores how blogging helps communications marketing professionals to understand what bloggers want, and interviews health and beauty blogger Shannon Holland-Houghton.

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It's Not What You Said, It's How You Said It

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Alex Eeles

It's Not What You Said, It's How You Said It

Alex Eeles

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Recently, Edelman's Principal Writer Alex Eeles was ‘enjoying’ a shopping trip to buy clothes for his four year old son when his eye was caught by a Fireman Sam...

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Xbox - Rise of the Tomb Raider

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Xbox - Rise of the Tomb Raider

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To mark the UK launch of Rise of the Tomb Raider, Xbox challenged 4 YouTubers, Project Syndicate, Oli White, Jade Jolie and Yammy xox to escape deepest, darkest Siberia...

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"probably the toughest event on the planet” - #Edelmudders

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Louise Duflot

"probably the toughest event on the planet” - #Edelmudders

Louise Duflot

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Earlier this summer, the London office again received an invitation to take on an event described as “probably the toughest event on the planet” – Tough Mudder. Colleagues from...

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Awesome women, awesome mums - Women In The World

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Victoria Bentall

Awesome women, awesome mums - Women In The World

Victoria Bentall

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Finding the best way to balance your career with your home life remains one of life’s great challenges. As a working Mum it seems there are never ending pressures...

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"We will win. We're in every home, we're half the human race" - Women In The World Round Up

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Anji Hunter

"We will win. We're in every home, we're half the human race" - Women In The World Round Up

Anji Hunter

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Senior Advisor Anji Hunter draws on takeaways from the Women In The World London Summit, including why female leaders can still enjoy fashion.

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Live Reporting at Women In The World

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Live Reporting at Women In The World

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Edelman Account Director, Sophie Rhatigan reports back on attending Women In The World as Edelman's live reporter.

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Women In The World, London Summit - Day 2

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Women In The World, London Summit - Day 2

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If you left Day One of Women In The World inspired and empowered, then you would have left Day Two feeling like you could achieve anything if you put...

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"Eavesdropping At A Private Party" - Women Of The World

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Ben Fenton

"Eavesdropping At A Private Party" - Women Of The World

Ben Fenton

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I’ve spent the last 24 hours or so feeling like an eavesdropper at a private party - that uncomfortable (but exciting) feeling that you are illicitly learning secrets about...

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The Importance of Leaving a Positive Legacy - Women In The World

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Katie Waring

The Importance of Leaving a Positive Legacy - Women In The World

Katie Waring

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The stories and inspirational careers of the women participating in the second day of Women In The World are so diverse that it is difficult to draw out a...

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Women In The World, London Summit - Day 1 Highlights

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Women In The World, London Summit - Day 1 Highlights

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Yesterday launched the opening of the London Women in The World Summit. The event brought together a number of the most powerful and inspirational women from around the world.

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The "Trump Wall": Conversation Analysis of Donald Trump by Edelman Intelligence

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The "Trump Wall": Conversation Analysis of Donald Trump by Edelman Intelligence

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Edelman Intelligence research into the impending US elections has shown that Donald Trump has changed the rules of the game when it comes to Presidential elections on Twitter. He...

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Women In The World 2015 - London Summit

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Women In The World 2015 - London Summit

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On October 8 and 9, an exciting roster of irreverent and inspiring speakers from across the globe will convene at the Women in the World summit in London.

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Seven things you need to know about content marketing

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Philip Trippenbach

Seven things you need to know about content marketing

Philip Trippenbach

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Digital strategist Phil Trippenbach lists the seven things you need to know about content marketing.

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Toilets for goalposts…and the future of entertainment

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Alex Eeles

Toilets for goalposts…and the future of entertainment

Alex Eeles

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Nowadays, our need for stimulation is almost constant. Watching TV whilst tweeting about it. Spending the daily commute catching up with our favourite programme. Talking to mates on Snapchat...

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The Future of Video is All Around Us

, , ,
Frederick Haydn-Slater

The Future of Video is All Around Us

Frederick Haydn-Slater

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In the ever-changing media landscape, people are constantly seeking new types of exciting content. And as the world becomes ever more visual, this is impacting how all of us...

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#ForzaFinish: The Launch of Forza Motorspot 6

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#ForzaFinish: The Launch of Forza Motorspot 6

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Last week, to celebrate the launch of Forza Motorsport 6 Edelman activated a creative engagement asset for Twitter to drive interest amongst the Xbox and racing-enthusiast community.

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Q&A with Heartbeat artist Charles Petillion

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Q&A with Heartbeat artist Charles Petillion

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It’s the last chance to catch Charles Petillon’s installation, Heartbeat which features 100,000 balloons. 3.74 million have already passed through Covent Garden to view the installation.

Read more

Social Creative Leadership: A Knife Fight in a Phone Box (Social Media Week)

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Jules Delay

Social Creative Leadership: A Knife Fight in a Phone Box (Social Media Week)

Jules Delay

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“What is creative?” Three key takeaways from the Social Creative Leadership discussion at Social Media Week London, 2015.

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The launch of Forza Motorsport 6

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The launch of Forza Motorsport 6

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Today marks the launch of Forza Motorsport 6 in the UK. To celebrate the biggest Forza ever created, we thought we’d show you a race like none other. Think...

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Social Purpose Partnerships: How does a social problem become a social problem?

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Alex Hochuli

Social Purpose Partnerships: How does a social problem become a social problem?

Alex Hochuli

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Matching up brands with a social purpose is no straightforward task. Edelman Intelligence is often brought in to apply our objective processes and ensure a good ‘fit’ between a...

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Up, Up and Away For Covent Garden’s New Art Installation

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Up, Up and Away For Covent Garden’s New Art Installation

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French artist Charles Pétillon presents his first public art installation – and his first ever live work outside of France – in Covent Garden as 100,000 giant white balloons...

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Ashes to Ashes

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Alex Eeles

Ashes to Ashes

Alex Eeles

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England have won the Ashes. So what is the cost of all the self-confident statements made by members of the Australian squad in the run up to this summer’s...

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Millennials and Brands: The Relationship That Keeps Getting More Important

Sophie Menzies

Millennials and Brands: The Relationship That Keeps Getting More Important

Sophie Menzies

It’s a widely accepted fact that millennials provide significant opportunities for brands, services and organisations. They spend £128 billion per year and are the largest generation the world has...

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Immersing myself at #UberLIVE

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Jade Beaty

Immersing myself at #UberLIVE

Jade Beaty

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Prior to #UberLIVE, Jade Beaty's relationship with the brand didn’t extend further than a couple of late night trips home from Soho. This all changed one fateful Thursday as...

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Cannes Round Two
By Richard Edelman

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Richard Edelman

Cannes Round Two
By Richard Edelman

Richard Edelman

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President and CEO of Edelman, Richard Edelman, reflects on his second time attending the Cannes Lions Festival of Creativity, including his personal highlight; an hour-long conversation on the main...

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The Power of the Earned Brand
By Richard Edelman

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Richard Edelman

The Power of the Earned Brand
By Richard Edelman

Richard Edelman

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Our business has a surfeit of new tools at our disposal, from personalised advertising to target direct marketing and dynamic content creation. And yet, we are in danger of...

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The Simple Truth

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The Simple Truth

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Why do people crave innovation, even though new is not always better and it often comes with a perceived risk? What do brands need to do?

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Marketing To The Mobile Elite: Let's Get Personal

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Stephanie Illy

Marketing To The Mobile Elite: Let's Get Personal

Stephanie Illy

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Adobe's Marketing to the Mobile Elite conference introduced a new consumer segment; the Mobile Elite. They are: adapters; immersers; and perpetuals. They are the growing number of consumers connected...

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Who's Watching?

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Shauna McCarthy

Who's Watching?

Shauna McCarthy

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The role of online video when it comes to news stories is one which has shifted significantly over the last five years. Today, according to the recently released Reuters...

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The Mind of McQueen

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Alice Johnston

The Mind of McQueen

Alice Johnston

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Here at Edelman, we’re always encouraged to be curious about the world around us. In the team I work in, we’ve taken to calling it ‘Feeding Your Mind’, and...

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The Reuters' Institute for the Study of Journalism's Digital News Report 2015

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The Reuters' Institute for the Study of Journalism's Digital News Report 2015

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For the second year running Edelman UK hosted the launch of the Reuters’ Institute for the Study of Journalism’s Digital News Report 2015 at its offices in London before...

Read more

The mobile and social revolution gathers pace

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The mobile and social revolution gathers pace

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News consumption is going through a further period of rapid change driven by mobile and social media and this year’s report shows that these trends are not just confined...

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Does my dinner look big in this?

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Natalie Murtagh

Does my dinner look big in this?

Natalie Murtagh

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News has broken that an app is being developed that will count the calories in users' Instagram food pictures. Artificial Intelligence analyses the depth of pixels in a picture,...

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Shattering Our Own Glass Ceiling
By Susie Orbach

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Shattering Our Own Glass Ceiling
By Susie Orbach

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It’s easy to pin the blame – if blame it is – on women for tripping themselves up, holding themselves back, for creating their own glass ceiling at work...

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I Like People Like Me

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Alex Eeles

I Like People Like Me

Alex Eeles

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Who would have thought Jess S’s opinion could be so important? Or Tegwen’s. Or even your own. Of course, the rise of ‘person like me’ endorsement (or consumer advocacy,...

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A PR Pro’s Guide for reddit
By Richard Edelman

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Richard Edelman

A PR Pro’s Guide for reddit
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman's top 10 takeaways following conversations with reddit's Director of Talent, Victoria Taylor.

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The Creative Sessions: Stink Digital

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Paul Dixon

The Creative Sessions: Stink Digital

Paul Dixon

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The piano that John Lennon played on Lady Madonna is used in Abbey Road Studios to this day, where it also serves as a handy perch for mugs of...

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Putting research at the heart of policy: Is nudging the way forward?

John Morris

Putting research at the heart of policy: Is nudging the way forward?

John Morris

Behavioural insights are being used to lower your energy bill, improve education and help people save for their future. By changing our environment in subtle, controlled ways psychologists and...

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The Pressure to be Perfect
By Julia Hartley-Brewer

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The Pressure to be Perfect
By Julia Hartley-Brewer

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When you picture your idea of a perfect woman, what do you see? She’s probably got a high-flying career, a happy marriage to a handsome, successful man, with two...

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Unilever Project Sunlight: #clearaplate

Unilever Project Sunlight: #clearaplate

Every day, UK households throw away 11,500 tonnes of edible food whilst one in five British families are living in poverty. As part of Unilever’s Project Sunlight, Edelman was...

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Look Up - Can you break your mobile addiction?

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Lucy Davies

Look Up - Can you break your mobile addiction?

Lucy Davies

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If you were challenged not to look at your mobile device for at least an hour, could you do it? Could you discipline yourself enough to resist the temptation...

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What is feminism?

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What is feminism?

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Feminism is back at the top of the UK’s agenda. People are talking about it. The media are writing about it. Politicians are debating it. And everyone has an...

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Will the real me please stand up?
By Melissa Benn

Will the real me please stand up?
By Melissa Benn

Writer and campaigner Melissa Benn muses on the findings of the Edelman Womanhood survey powered by Edelman Berland on men and women’s attitudes to themselves in today’s world. Why...

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Edelman Crystal Ball 2014

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Edelman Crystal Ball 2014

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from technology to economics come together to predict what the...

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Xbox One Square

Xbox One Square

With competitor Sony's PlayStation 4 launching a week later than Xbox One, the pressure was on to make the Xbox One launch the entertainment story of 2013.

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