Search

BioScience
Brexit
Careers
Consumer Trends & Insight
Corporate Reputation
Crisis
Culture
Digital Trends
Edelman 67
Employee Engagement
Energy
Entertainment
Financial
General
General Election
Government Affairs
Graduate Scheme
Health
Innovation
Media
News
Technology
Trust
Women In The World
Purpose
Influencer Marketing
Integrated Marketing
Digital Design
Brand Marketing
Healthcare
Film Production
Community Management
Media Relations
Experiential
Corporate Communications & Advisory
Brand Strategy
Energy

Search

Category 'Corporate Reputation'

66 Results Showing

MiFID II – Risks and opportunities for Corporate PR

,
Brett Jacobs

MiFID II – Risks and opportunities for Corporate PR

Brett Jacobs

,

Journalists, unlike the financial industry, have benefited a great deal from MiFID II.

Read more

“Decent” leadership: an old-fashioned concept that is right for our times

,

“Decent” leadership: an old-fashioned concept that is right for our times

,

According to Google, the word “decency” was six times more likely to show up in English language books in 1800 than it is today. Far from being an outdated...

Read more

Edelman works with Formula 1 to stage its largest ever non-race event: F1 Live London

, , ,

Edelman works with Formula 1 to stage its largest ever non-race event: F1 Live London

, , ,

Edelman helped Formula One draw large crowds on the ground and brought millions of people to owned and influencer media channels with its work on an ambitious live event,...

Read more

Leadership is the Only Option

,
Nick Barron

Leadership is the Only Option

Nick Barron

,

We underestimate the upside of outspokenness - and overstate the risks.

Read more

This Is Edelman 67

,
Ed Williams

This Is Edelman 67

Ed Williams

,

This is 67. Edelman UK’s biannual magazine exploring politics, business, economics and the forces hewing our world.

Read more

How business needs to respond to the crisis of trust

,
Grant Clelland

How business needs to respond to the crisis of trust

Grant Clelland

,

If this year’s Edelman Trust Barometer were a painting, it would be Edvard Munch’s The Scream.

Read more

In defence of the maligned art of future-gazing

,
Charlie Binder

In defence of the maligned art of future-gazing

Charlie Binder

,

If there was ever a year in which forecasting went out of fashion it was 2016. From Brexit to Trump, the last 12 months have seen a series of...

Read more

Three energy trends to follow in 2017

, ,
Michael Zdanowski

Three energy trends to follow in 2017

Michael Zdanowski

, ,

The remarkable political, economic and societal events of 2016 have clearly demonstrated that the rapid advance of technology continues to shape the world around us. Nowhere is this more...

Read more

Winning over the head and the heart

, ,
Nick Hay

Winning over the head and the heart

Nick Hay

, ,

How a unified narrative, combining both science and culture, will engage corporate stakeholders behind climate action.

Read more

The Authenticity Conundrum

, ,
Lauren Myers-Cavanagh

The Authenticity Conundrum

Lauren Myers-Cavanagh

, ,

Authenticity has become the gold standard for leadership. It should not be confused with “straight-talking” – a tactic Donald Trump has used to good effect. True authenticity in a...

Read more

Brexit: Five Tests For Effective Communication

, ,

Brexit: Five Tests For Effective Communication

, ,

On June 23rd the UK public rejected the consensus view among experts from politics, business, finance and the international community – and voted to leave the EU. This is...

Read more

The Secret to Beating Cybercrime - You and I

, ,
Duncan Gallagher

The Secret to Beating Cybercrime - You and I

Duncan Gallagher

, ,

This week we had the pleasure, in conjunction with our partners at www.cyberrescue.co.uk, of hosting Nick Alexander from the UK Government’s Cabinet Office as he presented the UK National...

Read more

Privacy is a privilege of the past

Privacy is a privilege of the past

David Sugden, Edelman UK’s Head of Litigation & Legal Affairs, recently addressed the World Litigation Forum in London, making the case that privacy is a privilege of the past...

Read more

Stranger danger: Trust in ‘a person like me’ has built a post-truth world

Nick Barron

Stranger danger: Trust in ‘a person like me’ has built a post-truth world

Nick Barron

The biggest story of the last 16 years of Edelman Trust Barometer data has been the demise of traditional authority and the corresponding rise of ‘a person like...

Read more

BBC Charter Review - Future Imperfect

, ,
Ben Fenton

BBC Charter Review - Future Imperfect

Ben Fenton

, ,

Much of the content of the White Paper on the future of the BBC had been pre-briefed or leaked. John Whittingdale, the Culture Secretary, presented it as having shot...

Read more

Trust Barometer 2016: Building Trust in the Energy Market

, ,

Trust Barometer 2016: Building Trust in the Energy Market

, ,

On Wednesday 4 May, Edelman hosted its Energy Trust Barometer Breakfast in front of a high-level audience of energy industry executives and communicators. Ahead of June’s publication of the...

Read more

The Aurora Prize for Awakening Humanity – Dawn of a New Light on All Our Horizons

,
Ed Williams

The Aurora Prize for Awakening Humanity – Dawn of a New Light on All Our Horizons

Ed Williams

,

Last weekend, an Edelman team saw the fulfilment of years of endeavour in helping launch the Aurora Prize for Awakening Humanity, an annual $1m award to shine a light...

Read more

It’s time to end the curse of the internet: anonymity

,
Ben Fenton

It’s time to end the curse of the internet: anonymity

Ben Fenton

,

An interesting piece by Walter Isaacson, the former editor of Time and CEO of CNN, mentioned among a lot of sage thoughts on how to fix the broken business...

Read more

Is it time to mutualise the BBC?

, ,
Shauna McCarthy

Is it time to mutualise the BBC?

Shauna McCarthy

, ,

Recent press reports about the contents of the government’s white paper on the future of the BBC made me recall a debate organised by Social Market Foundation where Prof...

Read more

Lawyers are failing in the court of public opinion

David Sugden

Lawyers are failing in the court of public opinion

David Sugden

In the protection of corporate and personal reputations, legal requirements are generally well understood: you need a good law firm to fight your corner. But still not fully understood...

Read more

Africa Rising hits speed bump but necessity is the mother of invention

John Thompson

Africa Rising hits speed bump but necessity is the mother of invention

John Thompson

Sub-Saharan Africa has posted its slowest period of economic growth since 1999. It’s still rising but only just. Where some see doom and gloom others see opportunity.

Read more

Building Energy Leadership in a Time of Turbulence

, ,
Andrew Mitchell

Building Energy Leadership in a Time of Turbulence

Andrew Mitchell

, ,

Energy companies must improve transparency and reassure that they are safe guardians of customer data if they are to win public confidence at turbulent time for the industry. That’s...

Read more

Dear Fleet Street, Be Careful What You Wish For…

, ,
Ben Fenton

Dear Fleet Street, Be Careful What You Wish For…

Ben Fenton

, ,

The debate about EU membership is going to make for some strange bedfellows in Britain in coming weeks. Some are more obvious than others.

Read more

Trust Barometer 2016: Employees as Brand Ambassadors

, ,

Trust Barometer 2016: Employees as Brand Ambassadors

, ,

The 2016 Edelman Trust Barometer shows employees are the most trusted category when sharing information about areas such as company operations & finances, business practices and treatment of fellow...

Read more

Trust Barometer 2016: Money where your mouth is - Marrying business strategy with communications approach

,
Elle Chambre

Trust Barometer 2016: Money where your mouth is - Marrying business strategy with communications approach

Elle Chambre

,

With corporation tax once again hitting the headlines, business leaders may well be wondering if there is any way of communicating the contribution they are making to the economy...

Read more

2015: A year of living angrily

, ,
Benedict Surtees

2015: A year of living angrily

Benedict Surtees

, ,

If there is one thing guaranteed to keep Corporate Affairs Directors awake at night, it is the threat of public anger and the disruption it brings with it. With...

Read more

The World Post Paris

, ,
Naheed Mehta MBE

The World Post Paris

Naheed Mehta MBE

, ,

During my daily life in Baghdad 12 years ago, I became very adept at distinguishing the different sounds of weaponry and military equipment. Knowing when celebratory fire erupted, or...

Read more

Commodity Lost: Restoring Trust in the UK Financial Sector

,
Kate Lowry

Commodity Lost: Restoring Trust in the UK Financial Sector

Kate Lowry

,

This autumn marks eight years since the start of the global financial crisis which led to unforeseen reputational damage to the banking sector and wider financial services. Governments moved...

Read more

Andrew Mitchell joins Edelman as Group Energy Director, Europe & CIS

, ,

Andrew Mitchell joins Edelman as Group Energy Director, Europe & CIS

, ,

Edelman today announced the appointment of Andrew Mitchell, former Partner of Brunswick’s Energy practice, in the newly created role of Group Energy Director, Europe & CIS. Andrew will oversee...

Read more

The New Online Commodity – Facts

,
Duncan Gallagher

The New Online Commodity – Facts

Duncan Gallagher

,

Head of Crisis Duncan Gallagher on how to manage social media in the face of a corporate reputation crisis; why communicators must end any lingering doubts as to whether...

Read more

The Roadmap to Victory – how communications contributed to the ‘Freedom to Marry’

, ,
Aaron Shardey

The Roadmap to Victory – how communications contributed to the ‘Freedom to Marry’

Aaron Shardey

, ,

Edelman Apprentice Aaron Shardey attended an exclusive conference in Berlin where he heard from Evan Wolfson, known for his part in shifting the view of Americans on marriage equality...

Read more

The Future of the BBC

, ,
Shauna McCarthy

The Future of the BBC

Shauna McCarthy

, ,

The need for the BBC to be more in touch with its audiences, become a better partner and put the internet front and centre.

Read more

Edelman UK wins Silver Lovies Award for 100 LIVES

,

Edelman UK wins Silver Lovies Award for 100 LIVES

,

Edelman is delighted to have won a Silver Lovie Award in the Social & Community category for our work on 100 LIVES.

Read more

The 'In' Campaign

, , ,
Ben Lock

The 'In' Campaign

Ben Lock

, , ,

The campaign to keep Britain in the EU was officially launched this morning at a chilly Truman Gallery in Brick Lane. Former M&S Executive Chairman Stuart Rose gave a...

Read more

The Commitment to Change - Women In The World

, , , ,
Katie Waring

The Commitment to Change - Women In The World

Katie Waring

, , , ,

As the day draws to a close, we leave the room feeling empowered and inspired. We've heard from a plethora of women who at the hands of injustice, violence,...

Read more

What businesses could learn from Theresa May

Katie Waring

What businesses could learn from Theresa May

Katie Waring

It has been reported that Theresa May has today said that immigration brings no economic benefits to the UK in her speech at the Conservative Party conference. Regardless of...

Read more

Are the banks’ current trust issues an opportunity for FinTech firms?

, , ,
Ed Williams

Are the banks’ current trust issues an opportunity for FinTech firms?

Ed Williams

, , ,

Trust is vital to all businesses, not just banks. Repeated studies show how trust feeds directly through to the bottom line: a firm that is trusted will find people...

Read more

US study suggests volume of coverage matters more than tone

, ,
Nick Barron

US study suggests volume of coverage matters more than tone

Nick Barron

, ,

Data from the Edelman Trust Barometer study suggests that being seen to engage your audiences through the media is more important than whether the resultant pieces are good or...

Read more

Edelman Acquires Top-Tier Financial Specialist Smithfield

,

Edelman Acquires Top-Tier Financial Specialist Smithfield

,

Edelman has announced today that it has acquired Smithfield Consultants, a top-tier financial and investor relations specialist. Smithfield is a leading financial communications consultancy with capabilities in designing, advising...

Read more

It’s not a bunker, it’s a hazard – ignoring the media is bad for Corbyn and for business

, ,
Nick Barron

It’s not a bunker, it’s a hazard – ignoring the media is bad for Corbyn and for business

Nick Barron

, ,

The Jeremy Corbyn era is proving to be an interesting experiment in more ways than one. Not only is the public’s appetite for old-left policies being tested, but we’re...

Read more

Why Beth Comstock Matters
By Richard Edelman

,
Richard Edelman

Why Beth Comstock Matters
By Richard Edelman

Richard Edelman

,

This week, Beth Comstock was named a vice chair of GE, responsible for Business Innovation. She will also continue to oversee GE Lighting, GE Ventures and Licensing, corporate marketing,...

Read more

Failing the test: What the doping scandal teaches us about PR in elite sport

,
James Shapland

Failing the test: What the doping scandal teaches us about PR in elite sport

James Shapland

,

In the wake of yet another doping scandal, the athletics and competitive sporting sector will need to work to rebuild its public image. In an era of all-pervading news...

Read more

What does the FT do for Nikkei? English language with a British accent.

,
Ben Fenton

What does the FT do for Nikkei? English language with a British accent.

Ben Fenton

,

Some will share the unease voiced by Will Hutton on BBC Newsnight that the Financial Times has passed into overseas ownership, especially in the scenario he painted where other...

Read more

Making it personal

,
Shauna McCarthy

Making it personal

Shauna McCarthy

,

Increasingly, companies are able to understand our habits and preferences as consumers of their product. So how are they harnessing these to stand out from their competitors.

Read more

To comment or not to comment? Should business wade in on the budget?

,
Katie Waring

To comment or not to comment? Should business wade in on the budget?

Katie Waring

,

For Westminster watchers, today was a milestone; the first Conservative Budget for 20 years. How would George Osborne play his hand now the Lib Dems aren’t there calling his...

Read more

Generation E

,
Charlie Binder

Generation E

Charlie Binder

,

As the dust settles on the UK’s first ever Formula E race, now is as good a time as any to reflect on what electric racing cars might mean...

Read more

Memo to Self: A PR’s Guide to the Paris Air Show

, ,
Philippe Polman

Memo to Self: A PR’s Guide to the Paris Air Show

Philippe Polman

, ,

It has passed again, the Paris Air Show is over; everyone has returned home; the airplanes are gone; the chalets and stands have been cleared out; Le Bourget airport...

Read more

How Tech Leaders Target “a Giant Leap for Energy”

, ,
Michael Zdanowski

How Tech Leaders Target “a Giant Leap for Energy”

Michael Zdanowski

, ,

Bill Gates’ upbeat assessment of the feasibility of new forms of energy in an interview with the FT provides a fascinating insight into the thoughts of the man who...

Read more

Who's Watching?

, ,
Shauna McCarthy

Who's Watching?

Shauna McCarthy

, ,

The role of online video when it comes to news stories is one which has shifted significantly over the last five years. Today, according to the recently released Reuters...

Read more

The Reuters' Institute for the Study of Journalism's Digital News Report 2015

, ,

The Reuters' Institute for the Study of Journalism's Digital News Report 2015

, ,

For the second year running Edelman UK hosted the launch of the Reuters’ Institute for the Study of Journalism’s Digital News Report 2015 at its offices in London before...

Read more

What financial services firms can learn from Facebook

Grant Clelland

What financial services firms can learn from Facebook

Grant Clelland

For too long the financial industry has spent too much time thinking about itself and not about what its consumers want to hear. It's time to bring the discipline...

Read more

The Energy Union – Communicating a new Vision of Europe’s Energy Policy

, ,
Michael Zdanowski

The Energy Union – Communicating a new Vision of Europe’s Energy Policy

Michael Zdanowski

, ,

The challenges facing the European Union in 2015 are far from unfamiliar. Greek debt, a rising tide of migrants from Africa, British intransigence and a potential EU exit, and...

Read more

Africa Rising: Shining a light on European misconceptions around the erstwhile “dark continent”

John Thompson

Africa Rising: Shining a light on European misconceptions around the erstwhile “dark continent”

John Thompson

“The Indian tiger and the Chinese dragon have had their days; it’s now the African lion’s turn.” Africa is rising. For whom, how fast and for how long depends on...

Read more

The State of Engagment

,

The State of Engagment

,

The 2015 EdelmanENGAGE State of Engagement study shows an uncomfortable disconnect between organisations' business and brand strategies and their approach to employee engagement. This report concludes with several recommendations...

Read more

Playing The Game: PR and Football

James Shapland

Playing The Game: PR and Football

James Shapland

In every business, the pressure for results is unrelenting. In the business of English football, that pressure comes to the boil in the full glare of public opinion. With...

Read more

The economy, stupid: The lesson we keep forgetting

,
Nick Barron

The economy, stupid: The lesson we keep forgetting

Nick Barron

,

Unlike many of Edelman’s other contributors, I’m not a public affairs expert. They deal in complexity and intrigue. I’m a communications professional and we specialise in making the complex...

Read more

The security of editorial freedom

,
Ben Fenton

The security of editorial freedom

Ben Fenton

,

When reading an article about the difficulty publishers have in balancing the needs of advertisers against editorial independence, the ad that popped up in the middle of showed that...

Read more

Not knowing enough about everything

Not knowing enough about everything

The breadth vs depth debate: in essence, do we teach too much detail around too few subjects, causing students to study some aspects of a particular British era in...

Read more

Energy UK: My Energy Credit

,

Energy UK: My Energy Credit

,

Edelman client Energy UK asked Edelman to help to raise public awareness of energy credit and reunite customers with any which was unclaimed.

Read more

Inspiring Our Generation
Working with a Nobel Peace Prize Winner

Charlotte Paton

Inspiring Our Generation
Working with a Nobel Peace Prize Winner

Charlotte Paton

What is it like to work with Malala Yousafzai, the world’s youngest-ever Nobel Prize laureate? Having worked with Malala for the last two years, it has been different to...

Read more

100 LIVES

100 LIVES

100 LIVES is a unique project rooted in the centenary of the Armenian Genocide. Working closely with the 100 LIVES team Edelman undertook a complex programme that included pioneering...

Read more

Giving Around the Globe
by Richard Edelman

,
Richard Edelman

Giving Around the Globe
by Richard Edelman

Richard Edelman

,

Edelman President and CEO Richard Edelman highlights key findings from the second annual Giving Around the Globe report from CECP, a coalition of 150 global CEOs who are a...

Read more

Long may the renaissance continue
London Planning Awards 2015

Elizabeth Tagge

Long may the renaissance continue
London Planning Awards 2015

Elizabeth Tagge

The grey gloom of early February always lifts a little for those attending the annual London Planning Awards. This year was no different, as the Mayor presented the innovation...

Read more

Microsoft: Cities Unlocked

, ,

Microsoft: Cities Unlocked

, ,

Cities Unlocked, a partnership between Microsoft, Guide Dogs and Future Cities Catapult, has developed a technology demonstrator that helps everyone explore the world using sound.

Read more

Promises for a New Era of Creative Endeavour

Ben Fenton

Promises for a New Era of Creative Endeavour

Ben Fenton

Monday 24th November saw the birth of a unique body in the UK: the Creative Industries Federation. For the first time, arts institutions, commercial creative companies and cultural education...

Read more

Manchester City FC and City Football Group

Manchester City FC and City Football Group

Following City's acquisition by Abu Dhabi investors in 2008, Edelman was brought in to help the Club's new management team and owners cut through the noise and explain their...

Read more

Please update your browser.

This website requires Chrome, Firefox, Safari or Internet Explorer 9+