© Copyright 2019 Daniel J Edelman Ltd.
The smoky scent of embers. The hint of damp in hotel corridors. The perpetual hum of guitars. The familiar bouquet for the senses that is SXSW and Austin, Texas.
TikTok has become one of the most downloaded apps in the app store, since being created only 3 years ago by the Chinese company, ByteDance.
Influencer marketing is becoming more sophisticated, and marketers are increasingly scrutinizing the space.
The latest Ofcom Communications Market Report 2018 reveals the extent of the UK’s connectedness to mobile devices and what it describes as ‘a decade of digital dependence’.
You often know when someone isn’t really listening to you. They don’t look like they’re paying attention, their eyes wander; they’re quick to jump in with their own anecdotes...
Influencer marketing has had its ups and downs in 2018. The positives; Snapchat have moved to provide influencer analytics on their platform and Facebook appear to be working on...
When someone suggests a place to eat or go on holiday, increasingly I search on Instagram rather than Google to get an idea of what that place is like.
Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk.
The more observant amongst you will have noticed that SERPs (Search Engine Results Pages) have evolved. Once the prime real estate on the first page of a web search...
Blockchain is going to change the world. Apparently. This is what I keep hearing, but what makes blockchain different to the current system? How is it going to change...
Two weeks ago, eight members of the Edelman team took a trip to the seaside to learn all about search marketing at Brighton SEO. Here's their best bits.
Influencers have become a key part of marketing and communications in 2018. Blaine Doherty explains how.
As the world’s global sporting federations – from the International Olympic Committee to the International Jump Rope Union – used their annual SportAccord conference to discuss the power of...
Social media is the source of much controversy in today’s society. It can be a distraction from work, a place for narcissism or even an insidious method of bullying.
How will we know when digital health, or even just a small element of it, is a success?
Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations...
Last week, Head of Performance, Tristan Sanders talked at #Hootwinter - a ‘Predictathon’
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