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Category 'Digital Trends'

17 Results Showing

The year SXSW taco a turn on tech

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Justin Westcott

The year SXSW taco a turn on tech

Justin Westcott

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The smoky scent of embers. The hint of damp in hotel corridors. The perpetual hum of guitars. The familiar bouquet for the senses that is SXSW and Austin, Texas.

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Is it time to turn to TikTok?

Is it time to turn to TikTok?

TikTok has become one of the most downloaded apps in the app store, since being created only 3 years ago by the Chinese company, ByteDance.

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5 Lessons from a Successful Influencer Project with PayPal

Blaine Doherty

5 Lessons from a Successful Influencer Project with PayPal

Blaine Doherty

Influencer marketing is becoming more sophisticated, and marketers are increasingly scrutinizing the space.

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Tech must tackle digital wellness head-on

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Samir Mamun

Tech must tackle digital wellness head-on

Samir Mamun

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The latest Ofcom Communications Market Report 2018 reveals the extent of the UK’s connectedness to mobile devices and what it describes as ‘a decade of digital dependence’.

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Active listening and listening at scale: how to apply scientific insights to noisy data

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Dan Kent-Smith

Active listening and listening at scale: how to apply scientific insights to noisy data

Dan Kent-Smith

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You often know when someone isn’t really listening to you. They don’t look like they’re paying attention, their eyes wander; they’re quick to jump in with their own anecdotes...

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Trust in Influencer Marketing is Diminishing. Here’s How we can Rebuild it and Drive Success

Blaine Doherty

Trust in Influencer Marketing is Diminishing. Here’s How we can Rebuild it and Drive Success

Blaine Doherty

Influencer marketing has had its ups and downs in 2018. The positives; Snapchat have moved to provide influencer analytics on their platform and Facebook appear to be working on...

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From sharing to searching: the rise of Instagram as a search engine

Louise Heap

From sharing to searching: the rise of Instagram as a search engine

Louise Heap

When someone suggests a place to eat or go on holiday, increasingly I search on Instagram rather than Google to get an idea of what that place is like.

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Edelman Trust Barometer Special Report: Brand and Social Media

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Edelman Trust Barometer Special Report: Brand and Social Media

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Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk.

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Getting your snippets featured

Ursula Hirschkorn

Getting your snippets featured

Ursula Hirschkorn

The more observant amongst you will have noticed that SERPs (Search Engine Results Pages) have evolved. Once the prime real estate on the first page of a web search...

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Lumos! Why Blockchain Is A Trust (and Harry Potter) Thing

Jack Stanley

Lumos! Why Blockchain Is A Trust (and Harry Potter) Thing

Jack Stanley

Blockchain is going to change the world. Apparently. This is what I keep hearing, but what makes blockchain different to the current system? How is it going to change...

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The best bits from Brighton SEO

The best bits from Brighton SEO

Two weeks ago, eight members of the Edelman team took a trip to the seaside to learn all about search marketing at Brighton SEO. Here's their best bits.

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Four Reasons Influencers are Essential for Marketing in 2018

Blaine Doherty

Four Reasons Influencers are Essential for Marketing in 2018

Blaine Doherty

Influencers have become a key part of marketing and communications in 2018. Blaine Doherty explains how.

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Sport’s millennial bug: the race for a younger audience

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Craig Woodhouse

Sport’s millennial bug: the race for a younger audience

Craig Woodhouse

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As the world’s global sporting federations – from the International Olympic Committee to the International Jump Rope Union – used their annual SportAccord conference to discuss the power of...

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Social Media’s Force for Good in the New Feminist Age

Clara Burns

Social Media’s Force for Good in the New Feminist Age

Clara Burns

Social media is the source of much controversy in today’s society. It can be a distraction from work, a place for narcissism or even an insidious method of bullying.

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Why taking the 'digital' out of digital health is key to its success

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Symon Madry

Why taking the 'digital' out of digital health is key to its success

Symon Madry

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How will we know when digital health, or even just a small element of it, is a success?

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Sideload finds out what we can expect at Mobile World Congress 2018

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Sideload finds out what we can expect at Mobile World Congress 2018

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Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations...

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3 Big Predictions for Social Media in 2018

Tristan Sanders

3 Big Predictions for Social Media in 2018

Tristan Sanders

Last week, Head of Performance, Tristan Sanders talked at #Hootwinter - a ‘Predictathon’

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