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Category 'General'

14 Results Showing

Edelman Bolsters Its Earned Creative Firepower with Appointment of Miranda Mitchell

Edelman Bolsters Its Earned Creative Firepower with Appointment of Miranda Mitchell

Edelman UK and Ireland has named distinguished marketer Miranda Mitchell as its Managing Director for its Brand practice, effective April 2019.

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Earned Brand 2018: A UK Perspective

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Earned Brand 2018: A UK Perspective

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Does a brand’s values matter as much as its products? Do consumers believe that brands can deal with social ills better than governments? And what do brands need to...

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Edelman Takes On The 3 Peaks

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Lidia Fanzo

Edelman Takes On The 3 Peaks

Lidia Fanzo

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Last weekend 14 members from Edelman’s Corporate Reputation team traded laptops for compasses and suits for waterproofs (in most cases) before taking to the hills in our attempt to...

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Leading with Purpose...A little less conversation

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Andrew Wilson

Leading with Purpose...A little less conversation

Andrew Wilson

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It is time for the talking to stop and action to start. Edelman knows from practical experience of working with world-leading brands what Purpose is.

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GDPR - You are ready, now what?

GDPR - You are ready, now what?

Duncan Gallagher

This month, all organisations that hold any data on individuals that operate in the European Union will be subject to legislation set out in the new General Data Protection...

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Moving to a Greener World

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Damian Low

Moving to a Greener World

Damian Low

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In 2017, DONG Energy decided to stop using coal, sell its oil and gas production, build the world’s largest offshore wind business, and ultimately, rebrand as Ørsted* after Danish...

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Trust and the Algorithm: The battlefront for truth

Satyen Dayal

Trust and the Algorithm: The battlefront for truth

Satyen Dayal

The 2018 Edelman Trust Barometer once again reveals the fragility of global systems based on the institutions of business, government, media and NGOs.

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Speaking Our Truths in Pursuit of a New Day

Jackie Cooper

Speaking Our Truths in Pursuit of a New Day

Jackie Cooper

I was 18 and only a few weeks into my first job in PR when my boss pulled me aside and told me that my clothes weren’t suitable for...

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The OUTstanding lists: LGBT leaders and allies today

The OUTstanding lists: LGBT leaders and allies today

This morning, the 2017 OUTstanding lists, presented by the FT were published online. OUTstanding is a professional network for LGBT+ executives and their allies.

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May Speech: Deadlock Unlocked?

Pawel Swidlicki

May Speech: Deadlock Unlocked?

Pawel Swidlicki

With the withdrawal negotiations deadlocked and Brexit rifts once again emerging within Cabinet, Theresa May flew to Florence to deliver a speech aimed at breaking the impasse and re-asserting...

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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Edelman UK today announced the appointment of Toby Gunton as General Manager, Digital. In this newly created senior role, Toby will join the Edelman UK executive operations team and...

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Earned Brand 2016: UK Results

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Earned Brand 2016: UK Results

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The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.

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EU Referendum Briefing: The Final Result

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EU Referendum Briefing: The Final Result

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Edelman UK's Chairman, Paul Myners, shares his thoughts on the win for Vote Leave in the EU Referendum. Edelman's team of Public Affairs experts have also produced a full...

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Stay The Course
By Richard Edelman

Richard Edelman

Stay The Course
By Richard Edelman

Richard Edelman

Edelman President and CEO, Richard Edelman, on the stock market reversal in China which has led many to question the stated GDP growth rate of 7 percent, and the...

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