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Category 'Innovation'

85 Results Showing

Edelman Crystal Ball 2018

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Edelman Crystal Ball 2018

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If 2017 was a year of transition, 2018 was a year of disruption. As for 2019, what's next? On Tuesday 4th December, Edelman will host our annual Crystal Ball with a panel...

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Purpose Winning Campaigns - Lessons From Cannes 2018

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Andrew Wilson

Purpose Winning Campaigns - Lessons From Cannes 2018

Andrew Wilson

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Edelman always has a prominent role in the Cannes Lions International Festival of Creativity. Colleagues that attend the event regularly reported this year featured more campaigns with strong statements...

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MoneyConf: 5 trends

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MoneyConf: 5 trends

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Marta Guasch and Saskia Tempest-Radford have just returned from MoneyConf. Here are their takes of the 5 recurrent themes from this year’s conference.

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Sport’s millennial bug: the race for a younger audience

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Craig Woodhouse

Sport’s millennial bug: the race for a younger audience

Craig Woodhouse

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As the world’s global sporting federations – from the International Olympic Committee to the International Jump Rope Union – used their annual SportAccord conference to discuss the power of...

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Is trust a stumbling blockchain for innovation?

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Marianne Fekene

Is trust a stumbling blockchain for innovation?

Marianne Fekene

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In the media, we have seen a lot of hype around blockchain and some argue a bubble has been created.

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How media and tech must address climate change challenges

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Marianne Fekene

How media and tech must address climate change challenges

Marianne Fekene

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2017 was an eventful year politically, environmentally and socially. Excitingly, it also marked the 10th anniversary of the Grantham Institute, Imperial College London’s global institute on climate change and...

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What are we really searching for? Keyword Research in 2018

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Louise Heap

What are we really searching for? Keyword Research in 2018

Louise Heap

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How we search is changing. Over half of all product searches now start on Amazon and by 2020 50% of all searches will be voice search.

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Human + AI = Creative Genius?

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Lou Cooper

Human + AI = Creative Genius?

Lou Cooper

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How is AI impacting the creative industries? And how can creatives work with AIs to produce the next generation of products and services?

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Want to foster innovation? Put your money where your mouth is

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David Mercer

Want to foster innovation? Put your money where your mouth is

David Mercer

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David Mercer was honoured to take a handful of Edelman clients to an author talk with Eric Ries yesterday.

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Disruption, the survival of the ‘fastest’

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Marta Guasch

Disruption, the survival of the ‘fastest’

Marta Guasch

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Eighty new companies launch every hour in the UK, according to Startup Britain. Tomorrow, you could have hundreds of new competitors operating in your market, and the only way...

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Edelman Crystal Ball 2017

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Edelman Crystal Ball 2017

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2017 has been a year of reflection and transition. The UK continues to decide if it's one foot in, or both feet out of Europe. But what's in store...

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The Greatest Question of our Generation

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Justin Westcott

The Greatest Question of our Generation

Justin Westcott

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Justin Westcott headed to the World AI Summit in Amsterdam last week.

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Hope I’m well? Then don’t ask me in an email

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Alex Eeles

Hope I’m well? Then don’t ask me in an email

Alex Eeles

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Hope you’re well. How many of us have sent and/or received emails starting with that sentence or similar?

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Instagram ‘the fashion darling’

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Marina Bifsha

Instagram ‘the fashion darling’

Marina Bifsha

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Fashion. Designs. Anticipation. Expectations. Reveal. Bloggers. Instagram – that summed up Fashion Week in London.

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Time to learn and wear lots of hats

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Sophie Bloxam

Time to learn and wear lots of hats

Sophie Bloxam

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September is here in full swing, and for those starting a new job, going back to school, college or university, it is a chance to start learning again, acquire...

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Myles Cameron Chats Bots

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Blaine Doherty

Myles Cameron Chats Bots

Blaine Doherty

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An interview with Edelman’s Director of London Digital Production, Myles Cameron, who is an expert in the area of Chatbots.

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School. What is it good for?

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Justin Westcott

School. What is it good for?

Justin Westcott

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The heart-ache. The pride. The excitement. The trepidation. The first day of school.

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The Case for Vertical

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Tristan Sanders

The Case for Vertical

Tristan Sanders

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That’s the set. With YouTube’s new update offering a much-improved native, full screen vertical video experience, all of the major syndicators of video now offer this as standard.

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Influencer marketing - changing the game for football

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Influencer marketing - changing the game for football

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Edelman developed APEX, a data-based methodology allows us to identify the right influencers for any communications challenge.

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China’s emergence not a surp’RISE

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Justin Westcott

China’s emergence not a surp’RISE

Justin Westcott

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It’s palpable at every turn. It pulses through every surface, along every sidewalk. It’s visible in the sheer volume of people, the velocity (or not so much) of traffic....

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How to Pioneer a Progressive and Impactful Approach for Pharma Brands on Social

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How to Pioneer a Progressive and Impactful Approach for Pharma Brands on Social

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We joined a cross section of pharma marketeers and communication professionals at the Pharma Social Media Conference.

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Further Faster: the unstoppable power of live-streaming

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Further Faster: the unstoppable power of live-streaming

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Every year, Edelman is invited to attend Twitter’s annual Further Faster event. This year’s event was all around The Art of Video.

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Voice assistants: all talk or the future of search?

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Louise Heap

Voice assistants: all talk or the future of search?

Louise Heap

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What do voice assistants mean for how we consume information and purchase products? And what impact will that have on brands?

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NetBase Live 2017 Europe

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NetBase Live 2017 Europe

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NetBase Live Europe 2017 took place in London this May with the purpose being to bring together thought leaders, industry experts, and analysts, from both agencies and clients, to...

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The Next Web from The Next Atlantis?

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Justin Westcott

The Next Web from The Next Atlantis?

Justin Westcott

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Progress is a constant, and when you work in technology, standing still is worse than death. So attending The Next Web in Amsterdam reminded me of the energy, and...

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A Morning At Now, Next, Why

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Alex Eeles

A Morning At Now, Next, Why

Alex Eeles

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Last week, Alex Eeles joined some of our industry’s most creative brains (or alternatively, those who most like free popcorn and time out the office) at the Curzon cinema...

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Five things I learned from a Robot, a Rock Band and a Rabbi at TED2017

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David Mercer

Five things I learned from a Robot, a Rock Band and a Rabbi at TED2017

David Mercer

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Last night, we were delighted to host Edelman technology clients at a wonderfully Reithian evening of information, education and entertainment, courtesy of the day one speeches at TED2017, streamed...

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From gamer to athlete: the communications challenge behind eSports

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James Herring

From gamer to athlete: the communications challenge behind eSports

James Herring

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Is it really that surprising, with the popularity of smart phones and gaming consoles, that professional gaming would be a natural by-product? With its global revenue expected to smash...

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Ready to ride the AI wave?

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Justin Westcott

Ready to ride the AI wave?

Justin Westcott

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Much is being said, of late, about the technological-led demise of many white-collar professions. Accounting, lawyers, bankers and medical professionals are becoming the modern-day miners facing the creative destructive...

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SXSW: Killed the Cat

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Justin Westcott

SXSW: Killed the Cat

Justin Westcott

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Austin, that likes to refer to itself as “keeping things weird”, is a home of great diversity. It’s probably my favourite city in the US due to its melting...

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Edelman Deportivo

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Edelman Deportivo

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Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner.

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Mobile World Congress 2017: Can mobile save the world?

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Satyen Dayal

Mobile World Congress 2017: Can mobile save the world?

Satyen Dayal

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Can mobile save the world? Here’s three new reflections from my time at the greatest mobile show on earth.

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Dublin Tech Summit: Top takeaways from Ireland’s new expo

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Justin Westcott

Dublin Tech Summit: Top takeaways from Ireland’s new expo

Justin Westcott

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Held in the Convention Centre Dublin, Justin Westcott attended Dublin Tech Summit. Here are his take-outs from the two day global technology event.

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Too much information? Telling stories that resonate

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Christina Petrova

Too much information? Telling stories that resonate

Christina Petrova

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"Never memorise something that you can look up", said Albert Einstein, yet in the context of global digitalisation, his famous quote does not even remotely describe the extent to...

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BETT: Educating the Present, for the Future

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Jed Just

BETT: Educating the Present, for the Future

Jed Just

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"Tell me and I forget. Teach me and I remember. Involve me and I learn.” — Benjamin Franklin. That’s what a lot of BETT 2017 seemed to focus on: involvement. Filled...

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Content Marketing: from Don Draper to Data Driven

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Jules Delay

Content Marketing: from Don Draper to Data Driven

Jules Delay

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Content marketing is a fluctuating field, but one where evidence and research is an increasingly scrutinised pillar. While some may argue that marketing has been typified in the past...

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Edelman Crystal Ball 2016

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Edelman Crystal Ball 2016

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As we entered 2016, the British media and polls were still backing the UK to remain part of the EU, Trump was little more than an unimaginable presidential outlier,...

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The AI party eagerly awaits its guest of honour

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The AI party eagerly awaits its guest of honour

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The machines are coming. Well - they're more on their way. Actually... It's more accurate to say they've accepted our invite and we’re not sure how fashionably late they...

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The first step in our journey to Mars has been taken

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Symon Madry

The first step in our journey to Mars has been taken

Symon Madry

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Interplanetary travel has captured the imagination of sci-fi geeks for decades. Elon Musk, billionaire founder of SpaceX, has now outlined his vision for making humans a ‘multi-planetary race’.

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Social Media Week 2016: The micro-influencer bubble

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Marta Guasch

Social Media Week 2016: The micro-influencer bubble

Marta Guasch

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They are storytellers. They’re entertainers. They’re the ones we would listen to and be influenced by. Any they’ve got the power.

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Social Media Week 2016: Instagram - A Community Led App

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Jules Delay

Social Media Week 2016: Instagram - A Community Led App

Jules Delay

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Instagram recently passed the ½ billion user mark, with more than 4.2 billions likes and 95 million images posted a day. With numbers of this scale cementing its status...

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Social Media Week 2016: How to do video content

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Blaine Doherty

Social Media Week 2016: How to do video content

Blaine Doherty

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A major focus of #SMWLDN was on the increasing popularity of live video and film content – unsurprising given between 2015 to 2016 video views on Facebook have increased...

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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Edelman UK today announced the appointment of Toby Gunton as General Manager, Digital. In this newly created senior role, Toby will join the Edelman UK executive operations team and...

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Tech for Tokyo: Where will we be in four years’ time?

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Justin Westcott

Tech for Tokyo: Where will we be in four years’ time?

Justin Westcott

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2020 has been one of those years far enough in the future, but with also a nice play on words (20:20 vision) that almost every government, technology provider or...

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Pokemon Go Away - AR's Getting Real

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David Mercer

Pokemon Go Away - AR's Getting Real

David Mercer

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"You are probably among the first 250 people in the country to try this," says Max our German guide for the evening... Edelman employees try out Microsoft's new augmented...

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The Death of Shopping

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Justin Westcott

The Death of Shopping

Justin Westcott

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FMCG product communications is facing a looming fight with technology. Are we and they prepared?

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Who is responsible for VR’s success?

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Symon Madry

Who is responsible for VR’s success?

Symon Madry

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Virtual Reality has many excited, and for good reason. Its promise of new or enhanced experiences is just being realised. However, predictably, there are some already ‘over it’....

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Where’s the smart thinking for making future cities relevant?

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Jermaine Dallas

Where’s the smart thinking for making future cities relevant?

Jermaine Dallas

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When our cities can finally profess to being ‘smart’, they’ll be able to do some really cool stuff. With everything connected, public services, traffic, parking and lighting will all...

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The Diary of a Young Cannes Lion

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Jade Beaty

The Diary of a Young Cannes Lion

Jade Beaty

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Edelman UK's Jade Beaty attended the Cannes Lions International Festival of Creativity 2016 as a winner of Edelman's competition to get to Cannes. What has she learnt and brought...

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Internet of Things: The Game-Changer for the Gaming Industry

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Christina Petrova

Internet of Things: The Game-Changer for the Gaming Industry

Christina Petrova

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What comes to your mind when you think about entertainment? Art, music and theatre or perhaps TV and film. Sports maybe? What about gaming? Odds are that the gaming...

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An Unfiltered Look at Instagram’s Latest Update

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Cory Sealey

An Unfiltered Look at Instagram’s Latest Update

Cory Sealey

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News broke overnight in the States regarding a change in Instagram: the popular photo and video-sharing platform announced it’s dropping the old chronological feed for one that it claims...

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Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself

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Jonathan Hargreaves

Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself

Jonathan Hargreaves

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As Internet penetration levels continue to rise, there is a danger of complacency if we assume that digital connectivity is an equivalent for genuine inclusion.

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Mobile World Congress 2016: The Third Age of Mobile

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Satyen Dayal

Mobile World Congress 2016: The Third Age of Mobile

Satyen Dayal

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For me, tech plays at its best when it addresses inclusivity. At this year’s Mobile World Congress, I met with a number of people discussing how to be more...

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Five Lessons from Mobile World Congress Show 2016

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Justin Westcott

Five Lessons from Mobile World Congress Show 2016

Justin Westcott

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So the sun has gone down on another Mobile World Congress in Barcelona, arguably now the most important technology conference in Europe and some may argue the world. Having...

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Will virtual reality be a force for good or bad in our lives?

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Ciaran McCormick

Will virtual reality be a force for good or bad in our lives?

Ciaran McCormick

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With the pace of technological change, virtual reality is rapidly turning from fantasy to a big feature of our own lives. It offers incredible opportunities for people to experience...

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Blockchain: A beautiful conundrum

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Simon Chan

Blockchain: A beautiful conundrum

Simon Chan

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Why we need to communicate the blockchain better: It’s a beautiful conundrum. We often talk about trust as the belief to strive for. Yet one emerging technology, which is...

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Get a grip! How to make the intangible tangible

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Jermaine Dallas

Get a grip! How to make the intangible tangible

Jermaine Dallas

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Isn't big data brilliant? It has the power to transform our lives and fuel a whole raft of applications. It can even tell us how good our selfies are....

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Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

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Satyen Dayal

Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

Satyen Dayal

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So it looks like the dip in tech trust reported in last year’s Edelman Trust Barometer has quickly rebounded. Through this uplift in trust, the tech sector has retained...

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CES 2016: Putting it down to experience

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Tim Weber

CES 2016: Putting it down to experience

Tim Weber

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This year’s CES has divided opinion: Was it the most exciting Consumer Electronics Show yet, or simply “CES 2015 reloaded”? Well, yes and no. There were no new trends...

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Fighting the Digital Wars of the Future

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Ed Williams

Fighting the Digital Wars of the Future

Ed Williams

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Ed Williams writes as part of International Crisis Group’s ‘Future of Conflict’ collection of essays:- a series of 20 essays forecasting the “Future of Conflict” to mark the 20th...

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Is our Obsession with Tech Innovation Turning us into Digital Lemmings?

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Satyen Dayal

Is our Obsession with Tech Innovation Turning us into Digital Lemmings?

Satyen Dayal

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The imminent arrival of ‘Storm Barney’ last November was accompanied by a warning from the Environment Agency (EA) urging people to avoid taking extreme selfies – particularly around coastal...

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Hour of Code: Who is going to build our future?

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Justin Westcott

Hour of Code: Who is going to build our future?

Justin Westcott

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Here is an interesting statistic from the recent Web Summit in Dublin: the starting salary for a Data Scientist today is $200,000. This is macro-economics at its simplest: supply...

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Edelman Crystal Ball - 2016 Predictions

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Edelman Crystal Ball - 2016 Predictions

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from culture and society, to economics come together to predict...

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This must be the place...

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Benedict Surtees

This must be the place...

Benedict Surtees

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For more than a thousand years the heart of political power in the British Isles has remained fixed in Westminster. Anyone who has tried to book a room in...

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Drop the idea that computers are not creative

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Victoria Bentall

Drop the idea that computers are not creative

Victoria Bentall

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Back in September when it was front page news across the UK that intelligent machines and artificial intelligence (AI) would take our jobs, most of us managed to find...

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Edelman Crystal Ball 2015

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Edelman Crystal Ball 2015

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If 2015 was the year that the UK elected an all-Tory government and the opposing party drove further to the left, 2016 will see how this new polarized political...

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How do we activate in the face of an AI takeover?

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Mia O'Brien

How do we activate in the face of an AI takeover?

Mia O'Brien

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Artificial Intelligence. Robotics. Disruptive technology. It seems those words have garnered such publicity of late that they are beginning to lose their inherent fear factor. Edelman Apprentice Mia O'Brien,...

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The Future of Video is All Around Us

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Frederick Haydn-Slater

The Future of Video is All Around Us

Frederick Haydn-Slater

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In the ever-changing media landscape, people are constantly seeking new types of exciting content. And as the world becomes ever more visual, this is impacting how all of us...

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Social Creative Leadership: A Knife Fight in a Phone Box (Social Media Week)

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Jules Delay

Social Creative Leadership: A Knife Fight in a Phone Box (Social Media Week)

Jules Delay

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“What is creative?” Three key takeaways from the Social Creative Leadership discussion at Social Media Week London, 2015.

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The Big Squeeze
By Richard Edelman

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Richard Edelman

The Big Squeeze
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman asks what is the future of the creative agency now that media, production, digital and content creation are all being stripped away? What’s...

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Heatherwick’s City
By Richard Edelman

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Richard Edelman

Heatherwick’s City
By Richard Edelman

Richard Edelman

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President and CEO of Edelman, Richard Edelman, had lunch with Thomas Heatherwick, urban visionary and architect, whose work is transforming London, Abu Dhabi, Singapore and soon, New York City....

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Graffiti and Innovation

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Maya Golan

Graffiti and Innovation

Maya Golan

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In every sector, and every workplace, developing ways to foster creativity and innovation have become vital for businesses to find and maintain a competitive edge. As a result, there...

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Making it personal

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Shauna McCarthy

Making it personal

Shauna McCarthy

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Increasingly, companies are able to understand our habits and preferences as consumers of their product. So how are they harnessing these to stand out from their competitors.

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The New Social Contract: Building Trust in the Smart Home

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Eleanor Best

The New Social Contract: Building Trust in the Smart Home

Eleanor Best

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The promise of the smart home movement is enormous, not least in its potential to facilitate a shift away from centralised energy market models and empower homeowners to take...

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Sharing Economy Divided: Why I side with the taxi drivers

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Satyen Dayal

Sharing Economy Divided: Why I side with the taxi drivers

Satyen Dayal

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Today’s digital transformation has the potential to move us from high-tech, to a ‘higher tech’. Like never before, technology can have a truly profound impact on our lives, and...

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Cannes Round Two
By Richard Edelman

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Richard Edelman

Cannes Round Two
By Richard Edelman

Richard Edelman

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President and CEO of Edelman, Richard Edelman, reflects on his second time attending the Cannes Lions Festival of Creativity, including his personal highlight; an hour-long conversation on the main...

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How Tech Leaders Target “a Giant Leap for Energy”

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Michael Zdanowski

How Tech Leaders Target “a Giant Leap for Energy”

Michael Zdanowski

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Bill Gates’ upbeat assessment of the feasibility of new forms of energy in an interview with the FT provides a fascinating insight into the thoughts of the man who...

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The Power of the Earned Brand
By Richard Edelman

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Richard Edelman

The Power of the Earned Brand
By Richard Edelman

Richard Edelman

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Our business has a surfeit of new tools at our disposal, from personalised advertising to target direct marketing and dynamic content creation. And yet, we are in danger of...

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The Simple Truth

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The Simple Truth

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Why do people crave innovation, even though new is not always better and it often comes with a perceived risk? What do brands need to do?

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Marketing To The Mobile Elite: Let's Get Personal

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Stephanie Illy

Marketing To The Mobile Elite: Let's Get Personal

Stephanie Illy

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Adobe's Marketing to the Mobile Elite conference introduced a new consumer segment; the Mobile Elite. They are: adapters; immersers; and perpetuals. They are the growing number of consumers connected...

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Does my dinner look big in this?

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Natalie Murtagh

Does my dinner look big in this?

Natalie Murtagh

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News has broken that an app is being developed that will count the calories in users' Instagram food pictures. Artificial Intelligence analyses the depth of pixels in a picture,...

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The Creative Sessions: Stink Digital

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Paul Dixon

The Creative Sessions: Stink Digital

Paul Dixon

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The piano that John Lennon played on Lady Madonna is used in Abbey Road Studios to this day, where it also serves as a handy perch for mugs of...

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Mobile: less about mobility, more about living?
Mobile World Congress 2015

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Satyen Dayal

Mobile: less about mobility, more about living?
Mobile World Congress 2015

Satyen Dayal

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Something important is happening. It’s not just the thousands of shiny new gadgets ranging from smartphones to ‘wearables’ and ‘hearables’. Nor is it the hyper-connected cars, cities and citizens...

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Edelman Crystal Ball 2014

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Edelman Crystal Ball 2014

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from technology to economics come together to predict what the...

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Microsoft: Cities Unlocked

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Microsoft: Cities Unlocked

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Cities Unlocked, a partnership between Microsoft, Guide Dogs and Future Cities Catapult, has developed a technology demonstrator that helps everyone explore the world using sound.

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