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Category 'Media'

87 Results Showing

Deciphering Germany's Media Landscape

Deciphering Germany's Media Landscape

Anna Mailaender

Germany, land of poets and thinkers! Famous not only for Neuschwanstein Castle, beer, Weißwurst and Sauerkraut, we have always had a thing for great writing.

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The UK - A nation divided by its news? 

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Ben Fenton

The UK - A nation divided by its news? 

Ben Fenton

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Sometimes professional communicators are the worst communicators. The British news industry, for instance, has a terrible communications problem, which it ignores at its peril.

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The Reuters Institute For The Study Of Journalism's Digital News Report 2018

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The Reuters Institute For The Study Of Journalism's Digital News Report 2018

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Edelman once again hosted the launch of the Reuters Institute for the Study of Journalism’s Digital News Report 2018 at our London offices on June 14.

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Edelman hosts #DNR18

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Edelman hosts #DNR18

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For the fifth year running, Edelman is hosting the the Reuters Institute for the Study of Journalism’s Digital News Report 2018 on Thursday 14th June.

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Media looks to readers not ads to secure their future

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Lou Cooper

Media looks to readers not ads to secure their future

Lou Cooper

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As we gear up for the launch of the 2018 Reuters Institute Digital News Report in June, here is a roundup of the current trends – outlined in the...

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All-Black BAFTAS proves there's life in PR's oldest dog yet

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Alex Eeles

All-Black BAFTAS proves there's life in PR's oldest dog yet

Alex Eeles

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Scroll through the book of PR clichés and you’ll probably find this somewhere around 1993, tucked between champagne breakfasts with journalists and conducting an omnibus survey.

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How media and tech must address climate change challenges

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Marianne Fekene

How media and tech must address climate change challenges

Marianne Fekene

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2017 was an eventful year politically, environmentally and socially. Excitingly, it also marked the 10th anniversary of the Grantham Institute, Imperial College London’s global institute on climate change and...

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The Future Role of a Search Professional

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Peter McIntyre

The Future Role of a Search Professional

Peter McIntyre

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During the latest Brighton SEO, Yext’s Duane Forrester concluded his talk by sharing his predictions on what a future SEO job description might look like.

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Campaign Magazine: The Transformation Issue

Campaign Magazine: The Transformation Issue

The first monthly print edition of the iconic Campaign magazine hit the desks of the marketing, advertising and media communities this week.

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Blurred Lines: How Edelman Deportivo Are Doing Things Differently

Blurred Lines: How Edelman Deportivo Are Doing Things Differently

Mattias and Stefan Ronge tell LBB’s Laura Swinton about building a different kind of agency with creativity, PR and innovation.

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ASICS #IMoveLondon Launch

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ASICS #IMoveLondon Launch

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Asics looks to appeal to a broader audience with the launch of their largest flagship store and experiential events.

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The Reuters Institute For The Study Of Journalism's Digital News Report 2017

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The Reuters Institute For The Study Of Journalism's Digital News Report 2017

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For the fourth year running, Edelman hosted the the Reuters Institute for the Study of Journalism’s Digital News Report 2017 on Wednesday 28th June.

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Edelman Hosts #DNR17

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Edelman Hosts #DNR17

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For the fourth year running, Edelman is hosting the the Reuters Institute for the Study of Journalism's Digital News Report 2017 on Wednesday 28th June.

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A Morning At Now, Next, Why

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Alex Eeles

A Morning At Now, Next, Why

Alex Eeles

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Last week, Alex Eeles joined some of our industry’s most creative brains (or alternatively, those who most like free popcorn and time out the office) at the Curzon cinema...

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Why football media want to have their cake and eat it

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Alex Eeles

Why football media want to have their cake and eat it

Alex Eeles

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It’s been a bad week for football managers. Quite apart from the growing pressure on the pitch as the season enters its home straight, there have been several high-profile...

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Edelman Deportivo

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Edelman Deportivo

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Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner.

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The wisdom of the crowd and fake news

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Nick Barron

The wisdom of the crowd and fake news

Nick Barron

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Fake news is real (and has an inglorious history that precedes the internet, from the Hitler Diaries to the Hillsborough disaster) but it is a distraction. Instead of reflecting...

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Edelman Trust 2017: Young Adult Edition

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Edelman Trust 2017: Young Adult Edition

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On Tuesday 28th February to launch Edelman’s 17th annual Trust Barometer, Edelman will bring together a panel of 16-18 year olds, representing all UK regions, to hear their concerns,...

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The Launch of Halo Wars 2: Gamers go into real-world battle

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The Launch of Halo Wars 2: Gamers go into real-world battle

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Today marks the worldwide launch of Halo Wars 2, available on Xbox One and Windows 10 PCs.

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Content Marketing: from Don Draper to Data Driven

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Jules Delay

Content Marketing: from Don Draper to Data Driven

Jules Delay

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Content marketing is a fluctuating field, but one where evidence and research is an increasingly scrutinised pillar. While some may argue that marketing has been typified in the past...

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Social Media: Combatting Fake News

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James Mercer

Social Media: Combatting Fake News

James Mercer

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Before Facebook introduced instant articles, millennials were preparing to leave the platform and focus on what was coming next (much like the conversation around Twitter today). This whole model...

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Will 2017 be the year Trump explodes the Twitter timebomb?

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Alex Eeles

Will 2017 be the year Trump explodes the Twitter timebomb?

Alex Eeles

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The Donald’s been tweeting again. Wherever we sit in the great Trump divide, one thing we may all agree on is that his use of social media, and Twitter...

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The evolution of Paid Media – and three reasons it should be part of your content strategy

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Andra Pintiliuc

The evolution of Paid Media – and three reasons it should be part of your content strategy

Andra Pintiliuc

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‘Every two days we create as much content as we did from the dawn of time up to 2003.' In this era of information overload and limited attention spans,...

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The media still matters, just not in the way we thought

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Ed Williams

The media still matters, just not in the way we thought

Ed Williams

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Ed Williams, CEO, Edelman UK, spent this morning in an aiport hangar in Farnborough. A rather unusual backdrop for Barclays’ biannual UK leadership meeting, but an apt setting...

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Trump's Triumph - Social Media Is Only Half The Story

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Ed Williams

Trump's Triumph - Social Media Is Only Half The Story

Ed Williams

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At the end of the week that saw Donald Trump elected as the next President of the United States, much has been written about how he did it, and...

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Women in the World: Smashing glass ceilings through smart screens

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Emilie Beckwith

Women in the World: Smashing glass ceilings through smart screens

Emilie Beckwith

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A Connected World. The Internet of Things. Disruptive technology. Are these simply buzzwords uttered by someone who has swallowed the latest Economist? Or, are they telling signposts to a...

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International Day of the Girl: Celebrating with Gap

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International Day of the Girl: Celebrating with Gap

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This week, Edelman client Gap Inc celebrated International Day of the Girl by expanding its education program, P.A.C.E. (Personal Advancement & Career Enhancement). To launch the new curriculum, Edelman...

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Five Ways to use Search Data in Your Work Today

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Peter McIntyre

Five Ways to use Search Data in Your Work Today

Peter McIntyre

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For any business looking to influence its presence in search engines there are two options available, paid and organic search. Paid search requires brands to buy adverts which are...

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Social Media Week 2016: The micro-influencer bubble

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Marta Guasch

Social Media Week 2016: The micro-influencer bubble

Marta Guasch

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They are storytellers. They’re entertainers. They’re the ones we would listen to and be influenced by. Any they’ve got the power.

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Social Media Week 2016: Instagram - A Community Led App

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Jules Delay

Social Media Week 2016: Instagram - A Community Led App

Jules Delay

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Instagram recently passed the ½ billion user mark, with more than 4.2 billions likes and 95 million images posted a day. With numbers of this scale cementing its status...

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Social Media Week 2016: How to do video content

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Blaine Doherty

Social Media Week 2016: How to do video content

Blaine Doherty

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A major focus of #SMWLDN was on the increasing popularity of live video and film content – unsurprising given between 2015 to 2016 video views on Facebook have increased...

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Why augmented reality can right the wrongs of bad ads

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Symon Madry

Why augmented reality can right the wrongs of bad ads

Symon Madry

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The release of Pokemon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories...

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Donor-funded news is industrial scale virtue signalling

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Nick Barron

Donor-funded news is industrial scale virtue signalling

Nick Barron

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Guardian readers waking up the day after the Brexit vote received an email from Kath Viner, Editor of The Guardian. She warned that: “These are perilous times for progressive...

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Emerging Trends & The Edelman Cloverleaf

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Emerging Trends & The Edelman Cloverleaf

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Edelman UK recently hosted the launch of the Reuters Institute for the study of Journalism’s Digital News Report 2016 – a study in 26 countries of the way people...

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The Reuters Institute for the Study of Journalism's Digital News Report 2016

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The Reuters Institute for the Study of Journalism's Digital News Report 2016

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For the third year running Edelman hosted the launch of the Reuters’ Institute for the Study of Journalism’s Digital News Report 2016 at its offices in London before an...

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Why Trust Matters

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Ed Williams

Why Trust Matters

Ed Williams

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How often do we think about trust in our daily lives? There are numerous occasions on which we unconsciously test some experience against the question: is this the right...

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Blogging? It’s a question of collaboration…

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Alex Eeles

Blogging? It’s a question of collaboration…

Alex Eeles

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Edelman's Principal Writer, Alex Eeles, starts his own blog... and quickly realises he faces the same challenge most modern brands experience: ‘just because you did it doesn’t make it...

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BBC Charter Review - Future Imperfect

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Ben Fenton

BBC Charter Review - Future Imperfect

Ben Fenton

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Much of the content of the White Paper on the future of the BBC had been pre-briefed or leaked. John Whittingdale, the Culture Secretary, presented it as having shot...

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It’s time to end the curse of the internet: anonymity

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Ben Fenton

It’s time to end the curse of the internet: anonymity

Ben Fenton

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An interesting piece by Walter Isaacson, the former editor of Time and CEO of CNN, mentioned among a lot of sage thoughts on how to fix the broken business...

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Is it time to mutualise the BBC?

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Shauna McCarthy

Is it time to mutualise the BBC?

Shauna McCarthy

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Recent press reports about the contents of the government’s white paper on the future of the BBC made me recall a debate organised by Social Market Foundation where Prof...

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The Economist: Pride & Prejudice

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The Economist: Pride & Prejudice

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To help raise awareness of LGBT rights in business, Edelman and the Economist have formed a global partnership. Last Thursday, 3rd March, Edelman proudly supported the inaugural Economist Pride...

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An Unfiltered Look at Instagram’s Latest Update

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Cory Sealey

An Unfiltered Look at Instagram’s Latest Update

Cory Sealey

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News broke overnight in the States regarding a change in Instagram: the popular photo and video-sharing platform announced it’s dropping the old chronological feed for one that it claims...

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The Narrows: Four trends changing how information flows and news spreads

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Philip Trippenbach

The Narrows: Four trends changing how information flows and news spreads

Philip Trippenbach

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If you're reading this, you probably got to it through an algorithm – either someone shared it on a social network, or you got to it through search. Either...

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Communication is at risk of breaking, we have to fix it one brick at a time

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Alex Eeles

Communication is at risk of breaking, we have to fix it one brick at a time

Alex Eeles

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Bricks bricks break break. Although it might not seem to be at first glance, that’s a perfectly legitimate sentence. Bricks that other bricks break get broken. Just like ‘Dogs...

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Trust Barometer 2016: Bad news is good news for traditional media

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Ursula Hirschkorn

Trust Barometer 2016: Bad news is good news for traditional media

Ursula Hirschkorn

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Sometimes it can seem as if the writing is on the wall for the writer, that the craft will be consigned to a footnote in history along with chimney...

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Please Twitter, keep us short and sweet

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Alex Eeles

Please Twitter, keep us short and sweet

Alex Eeles

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Recently, it was revealed that the world’s most popular social networking site (depending on who you listen to) is considering upping its character limit from a nice and pithy...

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People seek reliable information in troubled times
Trust Barometer 2016

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Ed Williams

People seek reliable information in troubled times
Trust Barometer 2016

Ed Williams

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The telling of stories is what media people do, however you earn your income. And as Media Guardian readers know very well, sometimes the story is about the storytellers....

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The Podcast Re-Revolution

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Oliver Kay

The Podcast Re-Revolution

Oliver Kay

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Stay. With. Us. For many a millennial with a smartphone and a pair of headphones, Ira Glass’ breezy Baltimore cadence will be familiar. He is the host of WBEZ’s...

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Furyous Sexism is not just down to Tyson

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Alex Eeles

Furyous Sexism is not just down to Tyson

Alex Eeles

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This week, BBC director general Tony Hall found himself once again defending Tyson Fury’s inclusion on the short list for Sports Personality of the Year.

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Edelman Crystal Ball - 2016 Predictions

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Edelman Crystal Ball - 2016 Predictions

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from culture and society, to economics come together to predict...

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Dear Reader, I Hope You're Well

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Ben Fenton

Dear Reader, I Hope You're Well

Ben Fenton

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Hi Reader, How are you? I thought you might like to know that Amol Rajan, the editor of The Independent, has been tweeting recently about PRs’ use of insincere...

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How The Internet Changed Everything – Communications, Campaigns And Social Media In The 21st Century

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Ed Williams

How The Internet Changed Everything – Communications, Campaigns And Social Media In The 21st Century

Ed Williams

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Ed Williams, CEO, Edelman UK & Ireland recently spoke at Goldsmiths University on the impact of the public internet on the communications industry and public trust, and how the...

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The Future of the BBC

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Shauna McCarthy

The Future of the BBC

Shauna McCarthy

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The need for the BBC to be more in touch with its audiences, become a better partner and put the internet front and centre.

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Live Reporting at Women In The World

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Live Reporting at Women In The World

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Edelman Account Director, Sophie Rhatigan reports back on attending Women In The World as Edelman's live reporter.

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Women In The World, London Summit - Day 2

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Women In The World, London Summit - Day 2

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If you left Day One of Women In The World inspired and empowered, then you would have left Day Two feeling like you could achieve anything if you put...

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The Commitment to Change - Women In The World

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Katie Waring

The Commitment to Change - Women In The World

Katie Waring

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As the day draws to a close, we leave the room feeling empowered and inspired. We've heard from a plethora of women who at the hands of injustice, violence,...

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"Eavesdropping At A Private Party" - Women Of The World

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Ben Fenton

"Eavesdropping At A Private Party" - Women Of The World

Ben Fenton

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I’ve spent the last 24 hours or so feeling like an eavesdropper at a private party - that uncomfortable (but exciting) feeling that you are illicitly learning secrets about...

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The Importance of Leaving a Positive Legacy - Women In The World

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Katie Waring

The Importance of Leaving a Positive Legacy - Women In The World

Katie Waring

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The stories and inspirational careers of the women participating in the second day of Women In The World are so diverse that it is difficult to draw out a...

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Women In The World, London Summit - Day 1 Highlights

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Women In The World, London Summit - Day 1 Highlights

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Yesterday launched the opening of the London Women in The World Summit. The event brought together a number of the most powerful and inspirational women from around the world.

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Women In The World 2015 - London Summit

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Women In The World 2015 - London Summit

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On October 8 and 9, an exciting roster of irreverent and inspiring speakers from across the globe will convene at the Women in the World summit in London.

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Seven things you need to know about content marketing

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Philip Trippenbach

Seven things you need to know about content marketing

Philip Trippenbach

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Digital strategist Phil Trippenbach lists the seven things you need to know about content marketing.

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US study suggests volume of coverage matters more than tone

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Nick Barron

US study suggests volume of coverage matters more than tone

Nick Barron

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Data from the Edelman Trust Barometer study suggests that being seen to engage your audiences through the media is more important than whether the resultant pieces are good or...

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The Future of Video is All Around Us

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Frederick Haydn-Slater

The Future of Video is All Around Us

Frederick Haydn-Slater

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In the ever-changing media landscape, people are constantly seeking new types of exciting content. And as the world becomes ever more visual, this is impacting how all of us...

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The launch of Forza Motorsport 6

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The launch of Forza Motorsport 6

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Today marks the launch of Forza Motorsport 6 in the UK. To celebrate the biggest Forza ever created, we thought we’d show you a race like none other. Think...

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It’s not a bunker, it’s a hazard – ignoring the media is bad for Corbyn and for business

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Nick Barron

It’s not a bunker, it’s a hazard – ignoring the media is bad for Corbyn and for business

Nick Barron

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The Jeremy Corbyn era is proving to be an interesting experiment in more ways than one. Not only is the public’s appetite for old-left policies being tested, but we’re...

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BBC becoming less Auntie, more mad great-uncle in consultation on future

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Ed Williams

BBC becoming less Auntie, more mad great-uncle in consultation on future

Ed Williams

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In 2022 the BBC will turn 100. It is a major birthday for what most of us now consider to be an ever-present member of our extended family. However,...

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What does the FT do for Nikkei? English language with a British accent.

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Ben Fenton

What does the FT do for Nikkei? English language with a British accent.

Ben Fenton

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Some will share the unease voiced by Will Hutton on BBC Newsnight that the Financial Times has passed into overseas ownership, especially in the scenario he painted where other...

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Breaking News with Brands

James Mercer

Breaking News with Brands

James Mercer

As the media landscape continues to change at a rapid pace, the race to stay ahead is nothing less than exciting with brands trying to engage their audiences through...

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Marketing To The Mobile Elite: Let's Get Personal

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Stephanie Illy

Marketing To The Mobile Elite: Let's Get Personal

Stephanie Illy

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Adobe's Marketing to the Mobile Elite conference introduced a new consumer segment; the Mobile Elite. They are: adapters; immersers; and perpetuals. They are the growing number of consumers connected...

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Who's Watching?

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Shauna McCarthy

Who's Watching?

Shauna McCarthy

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The role of online video when it comes to news stories is one which has shifted significantly over the last five years. Today, according to the recently released Reuters...

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The mobile and social revolution gathers pace

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The mobile and social revolution gathers pace

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News consumption is going through a further period of rapid change driven by mobile and social media and this year’s report shows that these trends are not just confined...

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Does my dinner look big in this?

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Natalie Murtagh

Does my dinner look big in this?

Natalie Murtagh

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News has broken that an app is being developed that will count the calories in users' Instagram food pictures. Artificial Intelligence analyses the depth of pixels in a picture,...

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LA Times and Future of American Newspapers
By Richard Edelman

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Richard Edelman

LA Times and Future of American Newspapers
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman breakfasts with his long-time friend Larry Ingrassia, managing editor of the Los Angeles Times. Here he highlights the main points of their discussion.

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Most of the Media Will Be OK
By Richard Edelman

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Richard Edelman

Most of the Media Will Be OK
By Richard Edelman

Richard Edelman

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Yesterday morning, William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, had breakfast with the Executive Committee of Edelman. Edelman President and CEO Richard Edelman...

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Cinemagraphs: Bringing life to photography

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Frederick Haydn-Slater

Cinemagraphs: Bringing life to photography

Frederick Haydn-Slater

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In the ever-changing world of media, we are constantly innovating and searching for new ways to present information. An effective way to achieve this is sometimes, quite simply, to...

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I Like People Like Me

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Alex Eeles

I Like People Like Me

Alex Eeles

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Who would have thought Jess S’s opinion could be so important? Or Tegwen’s. Or even your own. Of course, the rise of ‘person like me’ endorsement (or consumer advocacy,...

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Think smart and the BBC could be the new Netflix

Ed Williams

Think smart and the BBC could be the new Netflix

Ed Williams

Charter talks offer the chance to be a global player via mobiles and to cut the licence fee, says Ed Williams.

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A PR Pro’s Guide for reddit
By Richard Edelman

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Richard Edelman

A PR Pro’s Guide for reddit
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman's top 10 takeaways following conversations with reddit's Director of Talent, Victoria Taylor.

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The Creative Sessions: Stink Digital

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Paul Dixon

The Creative Sessions: Stink Digital

Paul Dixon

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The piano that John Lennon played on Lady Madonna is used in Abbey Road Studios to this day, where it also serves as a handy perch for mugs of...

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The Pressure to be Perfect
By Julia Hartley-Brewer

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The Pressure to be Perfect
By Julia Hartley-Brewer

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When you picture your idea of a perfect woman, what do you see? She’s probably got a high-flying career, a happy marriage to a handsome, successful man, with two...

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The security of editorial freedom

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Ben Fenton

The security of editorial freedom

Ben Fenton

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When reading an article about the difficulty publishers have in balancing the needs of advertisers against editorial independence, the ad that popped up in the middle of showed that...

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Give your grammar skills a workout

Alex Eeles

Give your grammar skills a workout

Alex Eeles

In an age of 24/7 social media commentary and in a world where word-of-mouth can make or break a business more quickly than ever, brands aspire to properly monitor...

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The Value of Creative Collaborations
By Richard Edelman

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Richard Edelman

The Value of Creative Collaborations
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman on storytelling trends, content creation and the increasing overlap of creative skills.

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Does press support make any difference to voters?

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Ben Fenton

Does press support make any difference to voters?

Ben Fenton

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It’s a British phenomenon which always becomes more evident at election time: Britain is essentially a pretty liberal country with a pretty conservative press. So, does press support make...

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Triumph of the Verticals
By Richard Edelman

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Richard Edelman

Triumph of the Verticals
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman discusses New York Magazine's transformation from being a New York City-focused to a national, from a master brand to a focus on the...

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The Greatest Piece of Sponsored Content Ever Made

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Philip Trippenbach

The Greatest Piece of Sponsored Content Ever Made

Philip Trippenbach

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What's the best piece of sponsored content ever made? It’s not from an energy drink company. It’s not Swedish. The best piece of sponsored content ever made is...

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Superlative verbosity?

Alex Eeles

Superlative verbosity?

Alex Eeles

When was the last time you had to re-read (or re-write) something because it didn’t make any sense? Perhaps it was an email, a nonsensical quote from a politician...

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