© Copyright 2019 Daniel J Edelman Ltd.
I think we can all agree that brands pursuing purpose, promoting positive change in their societies can only be a good thing.
Among things that are easier said than done, achieving extraordinary employee engagement must be high on the list.
Baby boomers – they have a lot to answer for. These are the people, born in the 50’s and 60’s, who seem to have messed things up for all of us.
Does a brand’s values matter as much as its products? Do consumers believe that brands can deal with social ills better than governments? And what do brands need to...
Edelman always has a prominent role in the Cannes Lions International Festival of Creativity. Colleagues that attend the event regularly reported this year featured more campaigns with strong statements...
It is time for the talking to stop and action to start. Edelman knows from practical experience of working with world-leading brands what Purpose is.
In 2017, DONG Energy decided to stop using coal, sell its oil and gas production, build the world’s largest offshore wind business, and ultimately, rebrand as Ørsted* after Danish...
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