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Category 'Purpose'

7 Results Showing

Mean what you say

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Lou Cooper

Mean what you say

Lou Cooper

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I think we can all agree that brands pursuing purpose, promoting positive change in their societies can only be a good thing.

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Connecting People and Purpose

Connecting People and Purpose

Among things that are easier said than done, achieving extraordinary employee engagement must be high on the list.

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Will Your Parents Save The World?

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Andrew Wilson

Will Your Parents Save The World?

Andrew Wilson

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Baby boomers – they have a lot to answer for. These are the people, born in the 50’s and 60’s, who seem to have messed things up for all of us.  

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Earned Brand 2018: A UK Perspective

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Earned Brand 2018: A UK Perspective

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Does a brand’s values matter as much as its products? Do consumers believe that brands can deal with social ills better than governments? And what do brands need to...

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Purpose Winning Campaigns - Lessons From Cannes 2018

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Andrew Wilson

Purpose Winning Campaigns - Lessons From Cannes 2018

Andrew Wilson

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Edelman always has a prominent role in the Cannes Lions International Festival of Creativity. Colleagues that attend the event regularly reported this year featured more campaigns with strong statements...

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Leading with Purpose...A little less conversation

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Andrew Wilson

Leading with Purpose...A little less conversation

Andrew Wilson

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It is time for the talking to stop and action to start. Edelman knows from practical experience of working with world-leading brands what Purpose is.

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Moving to a Greener World

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Damian Low

Moving to a Greener World

Damian Low

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In 2017, DONG Energy decided to stop using coal, sell its oil and gas production, build the world’s largest offshore wind business, and ultimately, rebrand as Ørsted* after Danish...

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