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Category 'Technology'

134 Results Showing

Edelman Crystal Ball 2018

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Edelman Crystal Ball 2018

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If 2017 was a year of transition, 2018 was a year of disruption. As for 2019, what's next? On Tuesday 4th December, Edelman will host our annual Crystal Ball with a panel...

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AI isn’t coming, it’s already here - Key take-outs from World Summit AI 2018

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Justin Westcott

AI isn’t coming, it’s already here - Key take-outs from World Summit AI 2018

Justin Westcott

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As we stand somewhere past the start-line of the so-called 4th industrial revolution, with no sight of any finishing line or what it might even look like, I headed...

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Tech must tackle digital wellness head-on

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Samir Mamun

Tech must tackle digital wellness head-on

Samir Mamun

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The latest Ofcom Communications Market Report 2018 reveals the extent of the UK’s connectedness to mobile devices and what it describes as ‘a decade of digital dependence’.

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What happens when tech goes rogue?

Jermaine Dallas

What happens when tech goes rogue?

Jermaine Dallas

Ever get the feeling you’ve created something you might regret later? Many people name American physicist Robert Oppenheimer as a classic case of inventor’s remorse – pondering the morality of his role...

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MoneyConf: 5 trends

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MoneyConf: 5 trends

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Marta Guasch and Saskia Tempest-Radford have just returned from MoneyConf. Here are their takes of the 5 recurrent themes from this year’s conference.

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How technology protects brands

Tim Weber

How technology protects brands

Tim Weber

Innovation is speeding up exponentially, thanks to the power of big data, artificial intelligence and smaller, more powerful devices.

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SXSW 2018: 10 Themes (Not Trends) of the Season

Justin Westcott

SXSW 2018: 10 Themes (Not Trends) of the Season

Justin Westcott

Justin Westcott has just returned from SXSW. Here’s his take of the 10 recurrent themes from this year’s show.

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Measurement dos and don'ts

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Damian Low

Measurement dos and don'ts

Damian Low

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Last week, Jennifer Hyland of Dublin Digital, Damian Low and Simon Quinton of Edelman Intelligence ran a workshop on ‘Measuring Success: The Why & the How’ at DMX, Ireland’s...

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Is trust a stumbling blockchain for innovation?

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Marianne Fekene

Is trust a stumbling blockchain for innovation?

Marianne Fekene

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In the media, we have seen a lot of hype around blockchain and some argue a bubble has been created.

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Tired of TV and film 'remakes' and 'reboots'? Prepare for the first 'regenerations'

Symon Madry

Tired of TV and film 'remakes' and 'reboots'? Prepare for the first 'regenerations'

Symon Madry

I recently heard something which threw me into emotional chaos. Fear, anger, curiosity and sadness filled me all at once, and then rapidly cycled through my mind like some...

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In praise of audacious technology

Justin Westcott

In praise of audacious technology

Justin Westcott

Technology has made the world a much better place to live. Justin Westcott believes it will continue to do so.

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How will the GDPR impact digital marketing professionals?

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Peter McIntyre

How will the GDPR impact digital marketing professionals?

Peter McIntyre

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On May 25th the General Data Protection Regulation (GDPR) comes into legal force and effect.

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How media and tech must address climate change challenges

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Marianne Fekene

How media and tech must address climate change challenges

Marianne Fekene

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2017 was an eventful year politically, environmentally and socially. Excitingly, it also marked the 10th anniversary of the Grantham Institute, Imperial College London’s global institute on climate change and...

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The Future of esports: Here Come the Brands….

Rhodri Morgan

The Future of esports: Here Come the Brands….

Rhodri Morgan

The earliest known video game competition took place on 19 October 1972 at Stanford University for the game Spacewar, a basic Newtonian-physics-based galactic shooter.

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Where next for trust in technology brands?

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Where next for trust in technology brands?

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The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman.

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Four Tech Phenomena We Weren’t Quite Ready For in 2017

Christina Petrova

Four Tech Phenomena We Weren’t Quite Ready For in 2017

Christina Petrova

This autumn Edelman hosted a cyber security predictions event for Symantec (client), where specialists and industry leaders gazed into the future to discuss the disruptive technology trends that will...

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Crystal Ball 2017 - what will 2018 hold?

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Crystal Ball 2017 - what will 2018 hold?

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On 5th December an impressive panel came together to gaze into the future of 2018 at Edelman's Crystal Ball.

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Why taking the 'digital' out of digital health is key to its success

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Symon Madry

Why taking the 'digital' out of digital health is key to its success

Symon Madry

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How will we know when digital health, or even just a small element of it, is a success?

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Sideload finds out what we can expect at Mobile World Congress 2018

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Sideload finds out what we can expect at Mobile World Congress 2018

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Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations...

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Human + AI = Creative Genius?

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Lou Cooper

Human + AI = Creative Genius?

Lou Cooper

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How is AI impacting the creative industries? And how can creatives work with AIs to produce the next generation of products and services?

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Want to foster innovation? Put your money where your mouth is

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David Mercer

Want to foster innovation? Put your money where your mouth is

David Mercer

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David Mercer was honoured to take a handful of Edelman clients to an author talk with Eric Ries yesterday.

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Disruption, the survival of the ‘fastest’

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Marta Guasch

Disruption, the survival of the ‘fastest’

Marta Guasch

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Eighty new companies launch every hour in the UK, according to Startup Britain. Tomorrow, you could have hundreds of new competitors operating in your market, and the only way...

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Distrust – A Weapon of Mass Disruption in the Digital Era

Christina Petrova

Distrust – A Weapon of Mass Disruption in the Digital Era

Christina Petrova

From the 1968 Kubrick classic “2001: A Space Odyssey” through the 1999 sci-fi action film “The Matrix” and all the way to today’s “Mr. Robot” drama series, pop culture...

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Edelman Crystal Ball 2017

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Edelman Crystal Ball 2017

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2017 has been a year of reflection and transition. The UK continues to decide if it's one foot in, or both feet out of Europe. But what's in store...

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How do you stop a faceless digital terrorist?

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Ben Fenton

How do you stop a faceless digital terrorist?

Ben Fenton

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The Russian trolling organisation that Facebook will tell the US Congress today may have reached 126 million people during the American presidential election is called the Internet Research Association....

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Our planet’s future is shared, so why isn’t our data?

Marianne Fekene

Our planet’s future is shared, so why isn’t our data?

Marianne Fekene

Recent events have exceeded what current models have predicted in terms of speed and severity of change.

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The Greatest Question of our Generation

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Justin Westcott

The Greatest Question of our Generation

Justin Westcott

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Justin Westcott headed to the World AI Summit in Amsterdam last week.

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Hope I’m well? Then don’t ask me in an email

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Alex Eeles

Hope I’m well? Then don’t ask me in an email

Alex Eeles

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Hope you’re well. How many of us have sent and/or received emails starting with that sentence or similar?

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The Future Role of a Search Professional

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Peter McIntyre

The Future Role of a Search Professional

Peter McIntyre

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During the latest Brighton SEO, Yext’s Duane Forrester concluded his talk by sharing his predictions on what a future SEO job description might look like.

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In Tech, We Trust: Avoiding Alienation and Distrust

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Simon Chan

In Tech, We Trust: Avoiding Alienation and Distrust

Simon Chan

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The shock cancellation of Uber’s licence by Transport for London is a timely reminder of the importance for high growth technology companies to engage with their stakeholders and earn...

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Instagram ‘the fashion darling’

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Marina Bifsha

Instagram ‘the fashion darling’

Marina Bifsha

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Fashion. Designs. Anticipation. Expectations. Reveal. Bloggers. Instagram – that summed up Fashion Week in London.

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Time to learn and wear lots of hats

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Sophie Bloxam

Time to learn and wear lots of hats

Sophie Bloxam

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September is here in full swing, and for those starting a new job, going back to school, college or university, it is a chance to start learning again, acquire...

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Myles Cameron Chats Bots

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Blaine Doherty

Myles Cameron Chats Bots

Blaine Doherty

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An interview with Edelman’s Director of London Digital Production, Myles Cameron, who is an expert in the area of Chatbots.

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School. What is it good for?

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Justin Westcott

School. What is it good for?

Justin Westcott

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The heart-ache. The pride. The excitement. The trepidation. The first day of school.

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The Case for Vertical

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Tristan Sanders

The Case for Vertical

Tristan Sanders

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That’s the set. With YouTube’s new update offering a much-improved native, full screen vertical video experience, all of the major syndicators of video now offer this as standard.

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Influencer Marketing: Facebook is Staking its Claim

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Philip Trippenbach

Influencer Marketing: Facebook is Staking its Claim

Philip Trippenbach

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Is Facebook finally reaching out and claiming a slice of the huge and juicy influencer marketing money pie?

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Influencer marketing - changing the game for football

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Influencer marketing - changing the game for football

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Edelman developed APEX, a data-based methodology allows us to identify the right influencers for any communications challenge.

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Influence or influenced? Why brands must be wary of being Instafooled

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Blaine Doherty

Influence or influenced? Why brands must be wary of being Instafooled

Blaine Doherty

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The popularity of influencer marketing is on the increase with some 75% of brands set to use it by the end of 2017.

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China’s emergence not a surp’RISE

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Justin Westcott

China’s emergence not a surp’RISE

Justin Westcott

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It’s palpable at every turn. It pulses through every surface, along every sidewalk. It’s visible in the sheer volume of people, the velocity (or not so much) of traffic....

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Welcome to Sideload

Welcome to Sideload

Welcome to Sideload - a new technology podcast from Edelman London.

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How to Pioneer a Progressive and Impactful Approach for Pharma Brands on Social

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How to Pioneer a Progressive and Impactful Approach for Pharma Brands on Social

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We joined a cross section of pharma marketeers and communication professionals at the Pharma Social Media Conference.

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Further Faster: the unstoppable power of live-streaming

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Further Faster: the unstoppable power of live-streaming

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Every year, Edelman is invited to attend Twitter’s annual Further Faster event. This year’s event was all around The Art of Video.

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Voice assistants: all talk or the future of search?

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Louise Heap

Voice assistants: all talk or the future of search?

Louise Heap

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What do voice assistants mean for how we consume information and purchase products? And what impact will that have on brands?

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NetBase Live 2017 Europe

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NetBase Live 2017 Europe

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NetBase Live Europe 2017 took place in London this May with the purpose being to bring together thought leaders, industry experts, and analysts, from both agencies and clients, to...

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What WannaCry taught us about Trust and Cyber Security

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Christina Petrova

What WannaCry taught us about Trust and Cyber Security

Christina Petrova

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In May we saw what could be the largest global cyber attack observed in history so far. Holding world-wide targets’ data under lockdown, the WannaCrypt ransomware affected private businesses...

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The Next Web from The Next Atlantis?

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Justin Westcott

The Next Web from The Next Atlantis?

Justin Westcott

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Progress is a constant, and when you work in technology, standing still is worse than death. So attending The Next Web in Amsterdam reminded me of the energy, and...

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The Chrome Adblocker Story Wasn’t Strictly True, But It Still Sent A Message To Ad Land

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Tristan Sanders

The Chrome Adblocker Story Wasn’t Strictly True, But It Still Sent A Message To Ad Land

Tristan Sanders

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The rumours that Google was looking to include an adblocker integrated into its latest version of Chrome turned out to be just that: rumours.

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Five things I learned from a Robot, a Rock Band and a Rabbi at TED2017

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David Mercer

Five things I learned from a Robot, a Rock Band and a Rabbi at TED2017

David Mercer

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Last night, we were delighted to host Edelman technology clients at a wonderfully Reithian evening of information, education and entertainment, courtesy of the day one speeches at TED2017, streamed...

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Building trust in HealthTech

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Henrietta Mackenzie

Building trust in HealthTech

Henrietta Mackenzie

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Healthcare is undergoing a rapid digital transformation. With a shortage of over seven million physicians, nurses and other health workers worldwide, combined with the challenge of caring for an...

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From gamer to athlete: the communications challenge behind eSports

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James Herring

From gamer to athlete: the communications challenge behind eSports

James Herring

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Is it really that surprising, with the popularity of smart phones and gaming consoles, that professional gaming would be a natural by-product? With its global revenue expected to smash...

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Ready to ride the AI wave?

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Justin Westcott

Ready to ride the AI wave?

Justin Westcott

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Much is being said, of late, about the technological-led demise of many white-collar professions. Accounting, lawyers, bankers and medical professionals are becoming the modern-day miners facing the creative destructive...

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SXSW: Killed the Cat

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Justin Westcott

SXSW: Killed the Cat

Justin Westcott

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Austin, that likes to refer to itself as “keeping things weird”, is a home of great diversity. It’s probably my favourite city in the US due to its melting...

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Wired Health: The Challenges and Opportunities for Health Tech

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Wired Health: The Challenges and Opportunities for Health Tech

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One day illness will be detected, diagnosed and treated in the home. Devices will know us better than we know ourselves as they sample and assess blood, biometrics and...

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Mobile World Congress 2017: Can mobile save the world?

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Satyen Dayal

Mobile World Congress 2017: Can mobile save the world?

Satyen Dayal

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Can mobile save the world? Here’s three new reflections from my time at the greatest mobile show on earth.

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Dublin Tech Summit: Top takeaways from Ireland’s new expo

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Justin Westcott

Dublin Tech Summit: Top takeaways from Ireland’s new expo

Justin Westcott

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Held in the Convention Centre Dublin, Justin Westcott attended Dublin Tech Summit. Here are his take-outs from the two day global technology event.

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The Launch of Halo Wars 2: Gamers go into real-world battle

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The Launch of Halo Wars 2: Gamers go into real-world battle

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Today marks the worldwide launch of Halo Wars 2, available on Xbox One and Windows 10 PCs.

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Too much information? Telling stories that resonate

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Christina Petrova

Too much information? Telling stories that resonate

Christina Petrova

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"Never memorise something that you can look up", said Albert Einstein, yet in the context of global digitalisation, his famous quote does not even remotely describe the extent to...

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BETT: Educating the Present, for the Future

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Jed Just

BETT: Educating the Present, for the Future

Jed Just

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"Tell me and I forget. Teach me and I remember. Involve me and I learn.” — Benjamin Franklin. That’s what a lot of BETT 2017 seemed to focus on: involvement. Filled...

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Content Marketing: from Don Draper to Data Driven

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Jules Delay

Content Marketing: from Don Draper to Data Driven

Jules Delay

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Content marketing is a fluctuating field, but one where evidence and research is an increasingly scrutinised pillar. While some may argue that marketing has been typified in the past...

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Is there a future without tech?

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Sophie Bloxam

Is there a future without tech?

Sophie Bloxam

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Young people – sorry millennials – have grown up with tech and expect it in every part of their current and future lives, so how could there be a...

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Social Media: Combatting Fake News

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James Mercer

Social Media: Combatting Fake News

James Mercer

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Before Facebook introduced instant articles, millennials were preparing to leave the platform and focus on what was coming next (much like the conversation around Twitter today). This whole model...

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The certainty in uncertainty

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Justin Westcott

The certainty in uncertainty

Justin Westcott

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After a fascinating two days in Lisbon recently at the Web Summit, Justin Westcott, Managing Director, Technology, blogs on the uncertainty that prevails in the world. The main consensus...

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Crystal Ball 2016: Predicting the Unpredictable for 2017

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Crystal Ball 2016: Predicting the Unpredictable for 2017

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If 2016 has proven anything, it’s to expect the unexpected. Every year, Edelman UK hosts the Crystal Ball Breakfast, to future gaze into the year ahead. Now in its...

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The media still matters, just not in the way we thought

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Ed Williams

The media still matters, just not in the way we thought

Ed Williams

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Ed Williams, CEO, Edelman UK, spent this morning in an aiport hangar in Farnborough. A rather unusual backdrop for Barclays’ biannual UK leadership meeting, but an apt setting...

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Web Summit 2016: 10 key take-outs from Lisbon

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Justin Westcott

Web Summit 2016: 10 key take-outs from Lisbon

Justin Westcott

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As the sun sets on Web Summit - yes there was sun it was in Lisbon - here are 10 key take-outs from Justin Westcott, Managing Director.

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Edelman Crystal Ball 2016

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Edelman Crystal Ball 2016

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As we entered 2016, the British media and polls were still backing the UK to remain part of the EU, Trump was little more than an unimaginable presidential outlier,...

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Lifting the Headset: Confronting public trust issues with Virtual Reality

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Dominic Hung

Lifting the Headset: Confronting public trust issues with Virtual Reality

Dominic Hung

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The name Virtual Reality already represents two extremes - the false and the true. Just as VR brings significant capability, however, so too does it herald significant problems with...

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The AI party eagerly awaits its guest of honour

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The AI party eagerly awaits its guest of honour

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The machines are coming. Well - they're more on their way. Actually... It's more accurate to say they've accepted our invite and we’re not sure how fashionably late they...

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Five Ways to use Search Data in Your Work Today

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Peter McIntyre

Five Ways to use Search Data in Your Work Today

Peter McIntyre

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For any business looking to influence its presence in search engines there are two options available, paid and organic search. Paid search requires brands to buy adverts which are...

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The first step in our journey to Mars has been taken

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Symon Madry

The first step in our journey to Mars has been taken

Symon Madry

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Interplanetary travel has captured the imagination of sci-fi geeks for decades. Elon Musk, billionaire founder of SpaceX, has now outlined his vision for making humans a ‘multi-planetary race’.

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Winning over the head and the heart

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Nick Hay

Winning over the head and the heart

Nick Hay

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How a unified narrative, combining both science and culture, will engage corporate stakeholders behind climate action.

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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Edelman UK today announced the appointment of Toby Gunton as General Manager, Digital. In this newly created senior role, Toby will join the Edelman UK executive operations team and...

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Tech for Tokyo: Where will we be in four years’ time?

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Justin Westcott

Tech for Tokyo: Where will we be in four years’ time?

Justin Westcott

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2020 has been one of those years far enough in the future, but with also a nice play on words (20:20 vision) that almost every government, technology provider or...

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Pokemon Go Away - AR's Getting Real

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David Mercer

Pokemon Go Away - AR's Getting Real

David Mercer

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"You are probably among the first 250 people in the country to try this," says Max our German guide for the evening... Edelman employees try out Microsoft's new augmented...

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The Death of Shopping

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Justin Westcott

The Death of Shopping

Justin Westcott

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FMCG product communications is facing a looming fight with technology. Are we and they prepared?

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Who is responsible for VR’s success?

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Symon Madry

Who is responsible for VR’s success?

Symon Madry

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Virtual Reality has many excited, and for good reason. Its promise of new or enhanced experiences is just being realised. However, predictably, there are some already ‘over it’....

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Where’s the smart thinking for making future cities relevant?

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Jermaine Dallas

Where’s the smart thinking for making future cities relevant?

Jermaine Dallas

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When our cities can finally profess to being ‘smart’, they’ll be able to do some really cool stuff. With everything connected, public services, traffic, parking and lighting will all...

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Why augmented reality can right the wrongs of bad ads

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Symon Madry

Why augmented reality can right the wrongs of bad ads

Symon Madry

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The release of Pokemon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories...

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EU Referendum Result: Technology

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EU Referendum Result: Technology

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Today marks the start of the first full week in office for the new Prime Minister Theresa May. She faces a tough task as she leads the country through...

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Internet of Things: The Game-Changer for the Gaming Industry

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Christina Petrova

Internet of Things: The Game-Changer for the Gaming Industry

Christina Petrova

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What comes to your mind when you think about entertainment? Art, music and theatre or perhaps TV and film. Sports maybe? What about gaming? Odds are that the gaming...

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Being Your Best

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Victoria Bentall

Being Your Best

Victoria Bentall

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How do you be the very best comms person you can for your client? How do you come up with the most creative ideas, but still have a bit...

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The personalisation of energy solutions – reflections from Hannover Messe

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Nick Hay

The personalisation of energy solutions – reflections from Hannover Messe

Nick Hay

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Visiting the world’s largest industrial fair, Hannover Messe, in Germany last week - two things became abundantly clear.

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The Breakfast Taco & Five things I learned from SXSW Interactive

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Justin Westcott

The Breakfast Taco & Five things I learned from SXSW Interactive

Justin Westcott

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Justin Westcott, Managing Director, Technology compares the Breakfast Taco to SXSW in their ability to combine disparate ingredients. SXSW's mix of music, film, politics, science, marketing and technology -seems...

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The next big thing has been around (and around) for years

Justin Westcott

The next big thing has been around (and around) for years

Justin Westcott

The numbers don't lie. GIFs aren't a fad or a gimmick, there is something much more important happening here. We should all take note. Justin Wescott, Managing Director, Technology,...

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Between a rock and a hard place (to get into)

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Justin Westcott

Between a rock and a hard place (to get into)

Justin Westcott

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Greetings from SXSW 2016. For those of you wondering what the hell SXSW is, well it is an annual culture and trade event in Austin Texas. Now in its...

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Cyber(personal)space: The battle for online privacy in an age of distrust

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Dominic Hung

Cyber(personal)space: The battle for online privacy in an age of distrust

Dominic Hung

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What happens to our personal information when we put it online, wherever that may be? It is a question that affects virtually all companies – businesses that handle customer...

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The Narrows: Four trends changing how information flows and news spreads

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Philip Trippenbach

The Narrows: Four trends changing how information flows and news spreads

Philip Trippenbach

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If you're reading this, you probably got to it through an algorithm – either someone shared it on a social network, or you got to it through search. Either...

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Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself

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Jonathan Hargreaves

Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself

Jonathan Hargreaves

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As Internet penetration levels continue to rise, there is a danger of complacency if we assume that digital connectivity is an equivalent for genuine inclusion.

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Making Sense of Search: How SEO is Shaping Strategy like Never Before

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Peter McIntyre

Making Sense of Search: How SEO is Shaping Strategy like Never Before

Peter McIntyre

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Search engines are the most trusted source of general news and information throughout the world. This is a finding which has been confirmed time and time again in recent...

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Mobile World Congress 2016: The Third Age of Mobile

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Satyen Dayal

Mobile World Congress 2016: The Third Age of Mobile

Satyen Dayal

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For me, tech plays at its best when it addresses inclusivity. At this year’s Mobile World Congress, I met with a number of people discussing how to be more...

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Five Lessons from Mobile World Congress Show 2016

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Justin Westcott

Five Lessons from Mobile World Congress Show 2016

Justin Westcott

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So the sun has gone down on another Mobile World Congress in Barcelona, arguably now the most important technology conference in Europe and some may argue the world. Having...

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Millennials - are they worth all the chat?

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Mia O'Brien

Millennials - are they worth all the chat?

Mia O'Brien

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Recently the Financial Times released a double page spread on millenials’ consumer habits and their lack of financial planning when it comes to pensions and property. The article paints...

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Will virtual reality be a force for good or bad in our lives?

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Ciaran McCormick

Will virtual reality be a force for good or bad in our lives?

Ciaran McCormick

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With the pace of technological change, virtual reality is rapidly turning from fantasy to a big feature of our own lives. It offers incredible opportunities for people to experience...

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Blockchain: A beautiful conundrum

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Simon Chan

Blockchain: A beautiful conundrum

Simon Chan

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Why we need to communicate the blockchain better: It’s a beautiful conundrum. We often talk about trust as the belief to strive for. Yet one emerging technology, which is...

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Get a grip! How to make the intangible tangible

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Jermaine Dallas

Get a grip! How to make the intangible tangible

Jermaine Dallas

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Isn't big data brilliant? It has the power to transform our lives and fuel a whole raft of applications. It can even tell us how good our selfies are....

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Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

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Satyen Dayal

Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

Satyen Dayal

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So it looks like the dip in tech trust reported in last year’s Edelman Trust Barometer has quickly rebounded. Through this uplift in trust, the tech sector has retained...

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CES 2016: Putting it down to experience

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Tim Weber

CES 2016: Putting it down to experience

Tim Weber

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This year’s CES has divided opinion: Was it the most exciting Consumer Electronics Show yet, or simply “CES 2015 reloaded”? Well, yes and no. There were no new trends...

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Fighting the Digital Wars of the Future

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Ed Williams

Fighting the Digital Wars of the Future

Ed Williams

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Ed Williams writes as part of International Crisis Group’s ‘Future of Conflict’ collection of essays:- a series of 20 essays forecasting the “Future of Conflict” to mark the 20th...

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Women in STEM: A little less pink, a little more science

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Khyati Modgil

Women in STEM: A little less pink, a little more science

Khyati Modgil

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Edelman Graduate Khyati Modgil reports back after attending the Women In STEM conference, on why we continue to see a gender gap in the industries concerned, and what we...

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Is our Obsession with Tech Innovation Turning us into Digital Lemmings?

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Satyen Dayal

Is our Obsession with Tech Innovation Turning us into Digital Lemmings?

Satyen Dayal

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The imminent arrival of ‘Storm Barney’ last November was accompanied by a warning from the Environment Agency (EA) urging people to avoid taking extreme selfies – particularly around coastal...

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Hour of Code: Who is going to build our future?

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Justin Westcott

Hour of Code: Who is going to build our future?

Justin Westcott

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Here is an interesting statistic from the recent Web Summit in Dublin: the starting salary for a Data Scientist today is $200,000. This is macro-economics at its simplest: supply...

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Edelman Crystal Ball - 2016 Predictions

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Edelman Crystal Ball - 2016 Predictions

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from culture and society, to economics come together to predict...

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This must be the place...

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Benedict Surtees

This must be the place...

Benedict Surtees

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For more than a thousand years the heart of political power in the British Isles has remained fixed in Westminster. Anyone who has tried to book a room in...

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Drop the idea that computers are not creative

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Victoria Bentall

Drop the idea that computers are not creative

Victoria Bentall

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Back in September when it was front page news across the UK that intelligent machines and artificial intelligence (AI) would take our jobs, most of us managed to find...

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Edelman Crystal Ball 2015

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Edelman Crystal Ball 2015

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If 2015 was the year that the UK elected an all-Tory government and the opposing party drove further to the left, 2016 will see how this new polarized political...

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Future Proof: Digital Transformation Requires a Stronger Social Narrative

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Satyen Dayal

Future Proof: Digital Transformation Requires a Stronger Social Narrative

Satyen Dayal

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The technological or digital transformation that is currently shaping business and society needs to be future proofed with a stronger social narrative. This year’s Edelman Trust Barometer pointed us...

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Salmon Feeling The Heat

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Lyle Copeland

Salmon Feeling The Heat

Lyle Copeland

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Wild salmon have a long historical association with humanity, dating as far back as the 13th Century, and have always been recognised as one of the most valuable fishery...

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Will data journalism unravel the climate spiral of silence?

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Nick Hay

Will data journalism unravel the climate spiral of silence?

Nick Hay

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A ‘spiral of silence’ exists on the issue of climate change: despite its impact on current and future generations worldwide, most people will not speak out upon the threat....

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How do we activate in the face of an AI takeover?

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Mia O'Brien

How do we activate in the face of an AI takeover?

Mia O'Brien

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Artificial Intelligence. Robotics. Disruptive technology. It seems those words have garnered such publicity of late that they are beginning to lose their inherent fear factor. Edelman Apprentice Mia O'Brien,...

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Seven things you need to know about content marketing

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Philip Trippenbach

Seven things you need to know about content marketing

Philip Trippenbach

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Digital strategist Phil Trippenbach lists the seven things you need to know about content marketing.

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Are the banks’ current trust issues an opportunity for FinTech firms?

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Ed Williams

Are the banks’ current trust issues an opportunity for FinTech firms?

Ed Williams

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Trust is vital to all businesses, not just banks. Repeated studies show how trust feeds directly through to the bottom line: a firm that is trusted will find people...

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Upping the ante at COP21

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Nick Hay

Upping the ante at COP21

Nick Hay

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With 12 weeks until the close of the COP21 climate summit, we already know that nations’ commitments must become much more ambitious in order to keep global warming below...

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Samsung Innovation Museum
By Richard Edelman

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Richard Edelman

Samsung Innovation Museum
By Richard Edelman

Richard Edelman

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President and CEO of Edelman, Richard Edelman, speaks about his pilgrimage and experience at the Samsung Innovation Museum in Seoul.

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The Road to Paris: 21 Weeks to COP21

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Nick Hay

The Road to Paris: 21 Weeks to COP21

Nick Hay

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COP21, Paris is almost upon us. 21 weeks from now, following an intense 12 days of negotiation, we will find out whether world leaders will have met their goal...

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The rise of the Superhumans

Jermaine Dallas

The rise of the Superhumans

Jermaine Dallas

“Dying isn’t something that is acceptable in the 21st century.” That’s the opinion of one advocate of the wave of technologists researching ways to stop the process of ageing...

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The New Social Contract: Building Trust in the Smart Home

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Eleanor Best

The New Social Contract: Building Trust in the Smart Home

Eleanor Best

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The promise of the smart home movement is enormous, not least in its potential to facilitate a shift away from centralised energy market models and empower homeowners to take...

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Sharing Economy Divided: Why I side with the taxi drivers

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Satyen Dayal

Sharing Economy Divided: Why I side with the taxi drivers

Satyen Dayal

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Today’s digital transformation has the potential to move us from high-tech, to a ‘higher tech’. Like never before, technology can have a truly profound impact on our lives, and...

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The tech is smart but are the users?

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The tech is smart but are the users?

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The headlines are awash with talk of smart devices. Watches, thermostats, lighting – even underwear have all been given a facelift to make them more intelligent and connected. But...

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The Reuters' Institute for the Study of Journalism's Digital News Report 2015

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The Reuters' Institute for the Study of Journalism's Digital News Report 2015

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For the second year running Edelman UK hosted the launch of the Reuters’ Institute for the Study of Journalism’s Digital News Report 2015 at its offices in London before...

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The mobile and social revolution gathers pace

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The mobile and social revolution gathers pace

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News consumption is going through a further period of rapid change driven by mobile and social media and this year’s report shows that these trends are not just confined...

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Paris Air Show – the Edelman Preview

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Philippe Polman

Paris Air Show – the Edelman Preview

Philippe Polman

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Next week is the Paris Air Show, the world’s oldest and largest trade and visitor air show. It is shaping up to be another exciting year for the...

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Does my dinner look big in this?

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Natalie Murtagh

Does my dinner look big in this?

Natalie Murtagh

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News has broken that an app is being developed that will count the calories in users' Instagram food pictures. Artificial Intelligence analyses the depth of pixels in a picture,...

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A PR Pro’s Guide for reddit
By Richard Edelman

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Richard Edelman

A PR Pro’s Guide for reddit
By Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman's top 10 takeaways following conversations with reddit's Director of Talent, Victoria Taylor.

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Moving marine energy across the cleantech valley of death

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Nick Hay

Moving marine energy across the cleantech valley of death

Nick Hay

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Commercialising wave and tidal represents a colossal global prize. A UK marine energy industry (supplying a domestic and global market) has been valued at over £6 billion per annum;...

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Are we really thinking about our data security?

Victoria Bentall

Are we really thinking about our data security?

Victoria Bentall

Businesses are starting to take it seriously, but is security and its role in the Internet of Things a concern yet for the consumer? It may not matter if...

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Is virtual reality becoming a reality?

Naomi Hartridge

Is virtual reality becoming a reality?

Naomi Hartridge

It’s easy to remember the time when virtual reality was considered a novelty for gamers. However as technology develops, can VR move beyond video games into film, advertisement and...

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The Greatest Piece of Sponsored Content Ever Made

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Philip Trippenbach

The Greatest Piece of Sponsored Content Ever Made

Philip Trippenbach

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What's the best piece of sponsored content ever made? It’s not from an energy drink company. It’s not Swedish. The best piece of sponsored content ever made is...

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Mobile: less about mobility, more about living?
Mobile World Congress 2015

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Satyen Dayal

Mobile: less about mobility, more about living?
Mobile World Congress 2015

Satyen Dayal

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Something important is happening. It’s not just the thousands of shiny new gadgets ranging from smartphones to ‘wearables’ and ‘hearables’. Nor is it the hyper-connected cars, cities and citizens...

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Have you planned for your digital death?

Gerry Wisniewski

Have you planned for your digital death?

Gerry Wisniewski

What happens to your digital footprint when you die? Should it be deleted? Or be preserved or memorialised? Who should have ownership and responsibility for it? How and where...

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Microsoft: The Rise of the Humans

Microsoft: The Rise of the Humans

‘Information overload’ is an experience shared by many UK office workers. To make people reconsider how technology can help them address their ‘always on’ work culture, Edelman and Microsoft...

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In Tech We Trust: The New Inventors' Dilemma
Edelman Trust Barometer 2015

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Satyen Dayal

In Tech We Trust: The New Inventors' Dilemma
Edelman Trust Barometer 2015

Satyen Dayal

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Today Edelman launched the 15th annual Trust Barometer. The results show an interesting start for the technology sector as trust in the industry declines for the first time and...

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Look Up - Can you break your mobile addiction?

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Lucy Davies

Look Up - Can you break your mobile addiction?

Lucy Davies

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If you were challenged not to look at your mobile device for at least an hour, could you do it? Could you discipline yourself enough to resist the temptation...

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Edelman Crystal Ball 2014

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Edelman Crystal Ball 2014

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Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from technology to economics come together to predict what the...

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Microsoft: Cities Unlocked

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Microsoft: Cities Unlocked

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Cities Unlocked, a partnership between Microsoft, Guide Dogs and Future Cities Catapult, has developed a technology demonstrator that helps everyone explore the world using sound.

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