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Category 'Trust'

66 Results Showing

Edelman Trust Special Report: Institutional Investors 2018

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Edelman Trust Special Report: Institutional Investors 2018

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A staggering 85% of British investors say they are willing to work alongside reputable activist investors to force change at stilted companies, according to the latest annual Edelman Institutional...

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Women of the Future Summit Opening Keynote

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Ed Williams

Women of the Future Summit Opening Keynote

Ed Williams

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Yesterday, I spent the morning delivering a keynote on how trust is changing across the world and the kinds of leadership needed to respond at the Women of the...

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How pharma can use trust patterns in advocacy

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Danuta Rydlewska

How pharma can use trust patterns in advocacy

Danuta Rydlewska

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The pharmaceutical industry has a legitimate interest in having a share of voice on public policy issues and engaging with its constituents about the value of treatments it provides....

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MoneyConf: 5 trends

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MoneyConf: 5 trends

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Marta Guasch and Saskia Tempest-Radford have just returned from MoneyConf. Here are their takes of the 5 recurrent themes from this year’s conference.

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Edelman Trust Barometer Special Report: Brand and Social Media

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Edelman Trust Barometer Special Report: Brand and Social Media

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Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk.

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Protecting Democracy in a Changing World

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Ed Williams

Protecting Democracy in a Changing World

Ed Williams

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Yesterday, I spent the morning delivering a lecture on defending democracy at the Microsoft conference at the NYU Stern School of Business.

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Trust in NGOs – the rebuild

Trust in NGOs – the rebuild

Charlie Binder

Charlie Binder considers the question of whether the UK’s love affair with NGOs was doomed to fail, and what steps can be taken immediately to rebuild trust through communication.

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Edelman Health Trust Barometer 2018
– the polarisation of trust in healthcare

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Kate Hawker

Edelman Health Trust Barometer 2018
– the polarisation of trust in healthcare

Kate Hawker

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Today we’re launching our first ever Edelman UK Trust Barometer event focusing exclusively on health.

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Polarisation - Bridging the Gaps

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Ed Williams

Polarisation - Bridging the Gaps

Ed Williams

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I spent this morning moderating a series of panels on the topic of polarisation as part of the second annual Aspen Ideas Weekend.

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Edelman Trust Barometer 2018: Op-Ed

Ed Williams

Edelman Trust Barometer 2018: Op-Ed

Ed Williams

Social media bosses - look away now. Painful headlines follow.

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Edelman Trust Barometer 2018: Three Insights for Corporate Communicators

Edelman Trust Barometer 2018: Three Insights for Corporate Communicators

We published the 18th annual Edelman Trust Barometer this week, and it has some important implications for corporate communicators.

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Edelman Trust Barometer 2018 - UK Findings

Edelman Trust Barometer 2018 - UK Findings

The 2018 Trust Barometer is Edelman’s 18th annual trust and credibility survey, measuring trust across a number of institutions, sectors and geographies.

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Where next for trust in technology brands?

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Where next for trust in technology brands?

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The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman.

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Disruption, the survival of the ‘fastest’

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Marta Guasch

Disruption, the survival of the ‘fastest’

Marta Guasch

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Eighty new companies launch every hour in the UK, according to Startup Britain. Tomorrow, you could have hundreds of new competitors operating in your market, and the only way...

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Edelman Trust Barometer Special Report: Institutional Investors

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Edelman Trust Barometer Special Report: Institutional Investors

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The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards,...

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In Tech, We Trust: Avoiding Alienation and Distrust

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Simon Chan

In Tech, We Trust: Avoiding Alienation and Distrust

Simon Chan

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The shock cancellation of Uber’s licence by Transport for London is a timely reminder of the importance for high growth technology companies to engage with their stakeholders and earn...

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Regaining Trust In Civil Society Is Vital To Helping The World’s Most Vulnerable

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Ben Lock

Regaining Trust In Civil Society Is Vital To Helping The World’s Most Vulnerable

Ben Lock

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These are testing times for NGOs. As the number of migrants and refugees attempting to reach Europe soars, aid groups have come under fierce criticism from European officials.

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Building trust in HealthTech

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Henrietta Mackenzie

Building trust in HealthTech

Henrietta Mackenzie

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Healthcare is undergoing a rapid digital transformation. With a shortage of over seven million physicians, nurses and other health workers worldwide, combined with the challenge of caring for an...

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Trust Barometer 2017: Young Adult Edition UK Findings

Trust Barometer 2017: Young Adult Edition UK Findings

First-time voters in the 2020 general election feel an urgent need for reassurance about their future, but have no faith in any current politicians to offer it, according to...

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Edelman Trust Barometer: Generation Angst

Ed Williams

Edelman Trust Barometer: Generation Angst

Ed Williams

They are a generation who feel the world is turning too fast. Social media, technology, the whirl of fashion and entertainment, are all changing more rapidly than they feel...

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The wisdom of the crowd and fake news

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Nick Barron

The wisdom of the crowd and fake news

Nick Barron

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Fake news is real (and has an inglorious history that precedes the internet, from the Hitler Diaries to the Hillsborough disaster) but it is a distraction. Instead of reflecting...

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Edelman Trust 2017: Young Adult Edition

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Edelman Trust 2017: Young Adult Edition

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On Tuesday 28th February to launch Edelman’s 17th annual Trust Barometer, Edelman will bring together a panel of 16-18 year olds, representing all UK regions, to hear their concerns,...

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Too much information? Telling stories that resonate

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Christina Petrova

Too much information? Telling stories that resonate

Christina Petrova

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"Never memorise something that you can look up", said Albert Einstein, yet in the context of global digitalisation, his famous quote does not even remotely describe the extent to...

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Social Media: Combatting Fake News

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James Mercer

Social Media: Combatting Fake News

James Mercer

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Before Facebook introduced instant articles, millennials were preparing to leave the platform and focus on what was coming next (much like the conversation around Twitter today). This whole model...

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How business needs to respond to the crisis of trust

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Grant Clelland

How business needs to respond to the crisis of trust

Grant Clelland

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If this year’s Edelman Trust Barometer were a painting, it would be Edvard Munch’s The Scream.

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Edelman UK Briefing: Brexit means Brexit but not before a vote

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Lucy Thomas

Edelman UK Briefing: Brexit means Brexit but not before a vote

Lucy Thomas

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Despite a reputation for caution and stability, Theresa May produced a pretty major rabbit from her Brexit speech hat today. Not that Britain would be leaving the Single Market...

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Trust Crisis - with the people, not for the people

Ed Williams

Trust Crisis - with the people, not for the people

Ed Williams

When historians look back on the last 100 years, distinct chapters will emerge. Peace. War. Dislocation. Prosperity. As we live history, of course, each chapter ineluctably leads to the...

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Edelman Trust Barometer 2017 - UK Findings

Edelman Trust Barometer 2017 - UK Findings

The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. The survey is Edelman’s 17th annual trust and credibility...

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Michael Gove was right...kind of...

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Ed Williams

Michael Gove was right...kind of...

Ed Williams

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You heard me. Michael Gove was right when he said, “people in this country have had enough of experts”.

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Lifting the Headset: Confronting public trust issues with Virtual Reality

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Dominic Hung

Lifting the Headset: Confronting public trust issues with Virtual Reality

Dominic Hung

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The name Virtual Reality already represents two extremes - the false and the true. Just as VR brings significant capability, however, so too does it herald significant problems with...

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A New Era For Health Brands

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Alison Dunlop

A New Era For Health Brands

Alison Dunlop

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As communicators, we’re now operating in the most health engaged era there has ever been. And this trend will only continue. But the definition of health has changed –...

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The Authenticity Conundrum

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Lauren Myers-Cavanagh

The Authenticity Conundrum

Lauren Myers-Cavanagh

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Authenticity has become the gold standard for leadership. It should not be confused with “straight-talking” – a tactic Donald Trump has used to good effect. True authenticity in a...

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Where’s the smart thinking for making future cities relevant?

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Jermaine Dallas

Where’s the smart thinking for making future cities relevant?

Jermaine Dallas

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When our cities can finally profess to being ‘smart’, they’ll be able to do some really cool stuff. With everything connected, public services, traffic, parking and lighting will all...

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Divided Kingdom – now the real challenge is to negotiate with our own disaffected compatriots

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Ed Williams

Divided Kingdom – now the real challenge is to negotiate with our own disaffected compatriots

Ed Williams

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If we didn’t know it already, it’s clear now. We live in a Divided Kingdom. And a shocked one. Even those who championed the cause of leaving the EU...

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Emerging Trends & The Edelman Cloverleaf

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Emerging Trends & The Edelman Cloverleaf

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Edelman UK recently hosted the launch of the Reuters Institute for the study of Journalism’s Digital News Report 2016 – a study in 26 countries of the way people...

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Why Trust Matters

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Ed Williams

Why Trust Matters

Ed Williams

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How often do we think about trust in our daily lives? There are numerous occasions on which we unconsciously test some experience against the question: is this the right...

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Trust Barometer 2016: Building Trust in the Energy Market

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Trust Barometer 2016: Building Trust in the Energy Market

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On Wednesday 4 May, Edelman hosted its Energy Trust Barometer Breakfast in front of a high-level audience of energy industry executives and communicators. Ahead of June’s publication of the...

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The Financial Services Trust Rebound

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The Financial Services Trust Rebound

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In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase...

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Employee Engagement: The Great Trust Divide

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Nick Howard

Employee Engagement: The Great Trust Divide

Nick Howard

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Do your employees trust you? Very few companies have asked themselves this question. The answer seems pretty obvious. Of course they do! So you may be surprised to hear...

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Edelman Trust Data Reveals Employee Trust Divide

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Nick Howard

Edelman Trust Data Reveals Employee Trust Divide

Nick Howard

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The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. Only one in three people trust the...

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Building Energy Leadership in a Time of Turbulence

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Andrew Mitchell

Building Energy Leadership in a Time of Turbulence

Andrew Mitchell

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Energy companies must improve transparency and reassure that they are safe guardians of customer data if they are to win public confidence at turbulent time for the industry. That’s...

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Cyber(personal)space: The battle for online privacy in an age of distrust

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Dominic Hung

Cyber(personal)space: The battle for online privacy in an age of distrust

Dominic Hung

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What happens to our personal information when we put it online, wherever that may be? It is a question that affects virtually all companies – businesses that handle customer...

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The Narrows: Four trends changing how information flows and news spreads

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Philip Trippenbach

The Narrows: Four trends changing how information flows and news spreads

Philip Trippenbach

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If you're reading this, you probably got to it through an algorithm – either someone shared it on a social network, or you got to it through search. Either...

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Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself

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Jonathan Hargreaves

Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself

Jonathan Hargreaves

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As Internet penetration levels continue to rise, there is a danger of complacency if we assume that digital connectivity is an equivalent for genuine inclusion.

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Making Sense of Search: How SEO is Shaping Strategy like Never Before

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Peter McIntyre

Making Sense of Search: How SEO is Shaping Strategy like Never Before

Peter McIntyre

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Search engines are the most trusted source of general news and information throughout the world. This is a finding which has been confirmed time and time again in recent...

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Trust Barometer 2016: Employees as Brand Ambassadors

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Trust Barometer 2016: Employees as Brand Ambassadors

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The 2016 Edelman Trust Barometer shows employees are the most trusted category when sharing information about areas such as company operations & finances, business practices and treatment of fellow...

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BRITISH AMBASSADOR TO IRELAND DOMINICK CHILCOTT'S SPEECH AT EDELMAN IRELAND'S TRUST BAROMETER

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BRITISH AMBASSADOR TO IRELAND DOMINICK CHILCOTT'S SPEECH AT EDELMAN IRELAND'S TRUST BAROMETER

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Edelman Ireland were delighted to be joined by The British Ambassador to Ireland, His Excellency Dominick Chilcott (@DChilcottFCO) at the launch of Edelman Ireland’s 2016 Trust Barometer. On a...

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Trust Barometer 2016: Money where your mouth is - Marrying business strategy with communications approach

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Elle Chambre

Trust Barometer 2016: Money where your mouth is - Marrying business strategy with communications approach

Elle Chambre

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With corporation tax once again hitting the headlines, business leaders may well be wondering if there is any way of communicating the contribution they are making to the economy...

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Trust Barometer 2016: Bad news is good news for traditional media

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Ursula Hirschkorn

Trust Barometer 2016: Bad news is good news for traditional media

Ursula Hirschkorn

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Sometimes it can seem as if the writing is on the wall for the writer, that the craft will be consigned to a footnote in history along with chimney...

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Blockchain: A beautiful conundrum

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Simon Chan

Blockchain: A beautiful conundrum

Simon Chan

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Why we need to communicate the blockchain better: It’s a beautiful conundrum. We often talk about trust as the belief to strive for. Yet one emerging technology, which is...

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People seek reliable information in troubled times
Trust Barometer 2016

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Ed Williams

People seek reliable information in troubled times
Trust Barometer 2016

Ed Williams

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The telling of stories is what media people do, however you earn your income. And as Media Guardian readers know very well, sometimes the story is about the storytellers....

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A Tale of Two Britains - Trust Barometer 2016

Ed Williams

A Tale of Two Britains - Trust Barometer 2016

Ed Williams

Is trust broken in Britain? At Edelman we have been examining levels of trust that people have in the institutions that matter most for nearly two decades. Never before...

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Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

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Satyen Dayal

Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

Satyen Dayal

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So it looks like the dip in tech trust reported in last year’s Edelman Trust Barometer has quickly rebounded. Through this uplift in trust, the tech sector has retained...

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The Europe Refugee Crisis: Compassion, Competence, and Trust
Edelman Trust Barometer 2016

The Europe Refugee Crisis: Compassion, Competence, and Trust
Edelman Trust Barometer 2016

The challenge of 2016 is to match compassion with competence in dealing with the mass displacement of desperate people. David Miliband, President & CEO, International Rescue Committee, writes on...

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Edelman Trust Barometer 2016 - UK Findings

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Edelman Trust Barometer 2016 - UK Findings

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This year, the Edelman Trust Barometer has revealed A Tale of Two Britains. A yawning gap has opened between Britain’s haves and have-nots in Edelman’s annual survey of how...

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Edelman Trust Barometer 2016 - UK Launch

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Edelman Trust Barometer 2016 - UK Launch

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On Tuesday 19th January, Edelman will launch its 16th annual Trust Barometer Survey. We are delighted to announce that this year's Trust lecture will be delivered by David Miliband,...

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Commodity Lost: Restoring Trust in the UK Financial Sector

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Kate Lowry

Commodity Lost: Restoring Trust in the UK Financial Sector

Kate Lowry

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This autumn marks eight years since the start of the global financial crisis which led to unforeseen reputational damage to the banking sector and wider financial services. Governments moved...

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Future Proof: Digital Transformation Requires a Stronger Social Narrative

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Satyen Dayal

Future Proof: Digital Transformation Requires a Stronger Social Narrative

Satyen Dayal

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The technological or digital transformation that is currently shaping business and society needs to be future proofed with a stronger social narrative. This year’s Edelman Trust Barometer pointed us...

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Are the banks’ current trust issues an opportunity for FinTech firms?

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Ed Williams

Are the banks’ current trust issues an opportunity for FinTech firms?

Ed Williams

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Trust is vital to all businesses, not just banks. Repeated studies show how trust feeds directly through to the bottom line: a firm that is trusted will find people...

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US study suggests volume of coverage matters more than tone

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Nick Barron

US study suggests volume of coverage matters more than tone

Nick Barron

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Data from the Edelman Trust Barometer study suggests that being seen to engage your audiences through the media is more important than whether the resultant pieces are good or...

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The tech is smart but are the users?

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The tech is smart but are the users?

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The headlines are awash with talk of smart devices. Watches, thermostats, lighting – even underwear have all been given a facelift to make them more intelligent and connected. But...

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I Like People Like Me

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Alex Eeles

I Like People Like Me

Alex Eeles

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Who would have thought Jess S’s opinion could be so important? Or Tegwen’s. Or even your own. Of course, the rise of ‘person like me’ endorsement (or consumer advocacy,...

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The Right To Speak Out
by Richard Edelman

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Richard Edelman

The Right To Speak Out
by Richard Edelman

Richard Edelman

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Edelman President and CEO Richard Edelman discusses the implications of a controversial law in the state of Indiana that may be discriminatory against lesbians, gays, bisexuals and transgendered people,...

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We're Drifting in the Doldrums
Edelman Trust Barometer 2015

Ed Williams

We're Drifting in the Doldrums
Edelman Trust Barometer 2015

Ed Williams

There’s an election looming and we’ve been climbing out of the worst financial crisis in living memory, but there’s bad news for our business and political leaders: trust is...

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Edelman Trust Barometer 2015

Edelman Trust Barometer 2015

On Tuesday 20th January, Edelman launched its 15th annual Trust Barometer Survey. The survey was powered by research firm Edelman Intelligence and sampled 27,000 general population respondents with an...

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In Tech We Trust: The New Inventors' Dilemma
Edelman Trust Barometer 2015

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Satyen Dayal

In Tech We Trust: The New Inventors' Dilemma
Edelman Trust Barometer 2015

Satyen Dayal

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Today Edelman launched the 15th annual Trust Barometer. The results show an interesting start for the technology sector as trust in the industry declines for the first time and...

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