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18 May 2017

Conservative Manifesto: An Edelman Briefing

General Election, Government Affairs

This morning the Conservative Party published their manifesto for the General Election this June.

Entitled “Forward, Together”, the document was positioned not so much as a call to arms but as the nation’s marching orders – directed by a leader who knows (and wants to make sure that everyone else knows) that she will remain as Prime Minister.

It is the certainty of this fact that has buoyed Theresa May and her team to take risks. With a majority all but in the bag, the opportunity to move onto the offensive by gleefully abandoning previous party policy is worth it, if it allows the Tories to make history by ploughing effortlessly through previously impenetrable Labour heartlands.

The Edelman Public Affairs team has taken a look at the politics of the manifesto, the key policy areas and what it means for several key sectors. You can find our note below.

For insight and advice on the General Election campaign, the new Parliament and the Brexit negotiations to come, please get in touch with our Managing Director Will Walden at Will.Walden@edelman.com.

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