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23 September 2015

Edelman Acquires Top-Tier Financial Specialist Smithfield

Corporate Reputation, Financial

Edelman has announced today that it has acquired Smithfield Consultants, a top-tier financial and investor relations specialist.

Smithfield is a leading financial communications consultancy with capabilities in designing, advising and executing high profile investor and media communications strategies in the UK and Europe. The firm has a successful track record in cross-border and domestic M&A and restructuring transactions, as well as IPOs and other capital raisings. Smithfield also has significant expertise in serving firms across the financial services and asset management industry.

Established in 1998, the team of 20 consultants are led by John Kiely who has over 25 years’ experience working as a consultant in financial communications. Their clients include blue-chip UK businesses and financial services firms as well as global brands. In the M&A space they most recently advised Ferrero on its acquisition of Thorntons and Brookfield on its successful offer for Songbird/Canary Wharf, as well as the acquisition of Center Parcs.

Edelman has industry-leading expertise across the full range of communications services including corporate reputation, public affairs and brand PR through to digital, technology and healthcare communications. Smithfield adds a best-in-class capacity to provide financial communications for listed and unlisted companies, allowing Edelman to offer a fully integrated service, with specialists covering all critical stakeholders.

Ed Williams, CEO of Edelman UK and Ireland said: “This is a milestone event for Edelman in London and is a major contribution to the firm’s global financial services sector. The acquisition also complements

the strong capital markets teams we have in North America and Asia and expands the firm’s transaction advisory and investor relations capabilities globally.”

“Smithfield Managing Director John Kiely and his team are a brilliant cultural fit with Edelman. Their unflappable, quiet, modest approach belies a deep knowledge and understanding of the financial services sector, an exceptional roster of clients and long-term relationships. We believe there is a very big opportunity for Smithfield to grow – not just in the UK, but by working with the Edelman network, bringing its expertise to bear on a global scale.”

“Being part of a highly successful and fast growing global business will be hugely attractive for our clients and our people as there is a clear benefit from the broader geographic reach and the complementary services that Edelman offers” said John Kiely.

“We have been impressed by the Edelman team, we like their approach and commitment to develop a leading financial communications and capital markets offering with a strong financial services bench. We are looking forward to working with our new colleagues to grow the business both in Europe and internationally.”

Smithfield will maintain a separate brand identity within the Edelman structure and remain located at its own premises in the City of London.

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