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1 November 2016

Edelman Crystal Ball 2016

Consumer Trends & Insight, Government Affairs, Innovation, Technology

As we entered 2016, the British media and polls were still backing the UK to remain part of the EU, Trump was little more than an unimaginable presidential outlier, and Leicester City looked to just be on a lucky streak as it topped the Premier League Table at Christmas.

Many also failed to predict that in 2016 the UK would have its first female Prime Minister in 26 years, the opposition leader would receive a vote of no confidence – and then be re-elected, or that we’d see the end of Hollywood’s couple, Brangelina.

If 2016 has proven anything, it’s to expect the unexpected.

On 1st December, Edelman will host our annual Crystal Ball, to gaze into 2017’s abyss to hear our panellists predict the unpredictable, and offer their thoughts on the trends, stories and events that could shape the year ahead.

Our Crystal Ball panel includes:

  • Kirsty Wark, Broadcaster, Panel Moderator;
  • Ruby Wax OBE, Actress, Mental Health Campaigner, Lecturer & Author;
  • June Sarpong MBE, Co-Founder of the WIE Network & Ldny.com, Presenter & Broadcaster;
  • Bindi Karia, Startup Expert, Connector & Advisor;
  • Joanna Tatchell, Director, Edelman.

Watch the event live below:


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