Edelman UK and Ireland today announced the appointment of Michele O’Neill as a global strategy partner to further strengthen Edelman’s brand strategy capabilities.
In her new role, Michele will focus on shaping brand strategies that have the power to transform business. With twenty-five years in global roles at IPG’s Lowe and WPP’s Ogilvy, Michele brings deep expertise in business and brand strategy that accelerates growth for multi-nationals.
Over two decades at both Ogilvy and Lowe, Michele focused most notably on Unilever, helping to grow the Axe, Pond’s, Magnum, Knorr and Omo brands. Most recently Michele was Director of Strategy for VCCP Australia where she led successful pitches for ING Bank and Cancer Council.
On the appointment, Ruth Warder, General Manager, Edelman UK and Ireland said “Michele is one of the industry’s best thinkers. This hire is a further step in Edelman’s journey, demonstrating our commitment to deliver audience first work grounded in insights and data that drive business growth.”
Michele said “in a world where we now see behind the brand; trust, integrity and transparency are the attributes that matter. Edelman and its practitioners sit at the heart of where the real influence lies with brands, business and people; creating relevant conversations that are earned, not bought. It’s an exciting time in our business. What a privilege to transfer my skills, as well as learn new ones from masters like Edelman.”