Edelman UK today announced the appointment of Toby Gunton as General Manager, Digital. In this newly created senior role, Toby will join the Edelman UK executive operations team and will be responsible for building industry leading digital specialist skills and services for clients across the entire UK business.
Following his 20+ years of industry experience across digital, creative and media agencies he will have a particular focus on leading digital innovation that has the power to transform client campaigns and businesses. Toby will be part of Edelman’s global digital capabilities led by Kevin King, Global Chair, Edelman Digital and therefore will bring the best global thinking into the local market.
He joins Edelman from OMD UK, where as Head of Innovation he led strategic and executional innovation in paid, owned and earned media. At OMD UK, he led their Newsroom service, a real time insights and ideas team, and managed the Social, Content Marketing, Mobile and Technology Futures practices and was part of the team that ran OMD’s annual Innovation Week. Prior to OMD UK, Toby held positions as chief digital officer and managing director at WCRS.
Toby said of his new role: “It’s an incredibly exciting time for Edelman and I can’t wait to get started. The breadth and depth of digital skills and talent already in place combined with the agency’s earned-centric approach to communications puts it in a perfect position.”
Ed Williams, Chief Executive Officer, Edelman UK, said: “We have assembled a community of digital, social and production specialists spanning creative technologies, UI, and digital transformation advice. In Toby we have an inspirational leader who can provide the next level of client advisory as well as further embed digital innovation across our client portfolio.”
Toby will assume his new role in Edelman’s London office on Monday 3 October 2015. His hire is one of a number that Edelman has made from the digital and creative community this year including Karmarama’s former Content Director, Ben Hooper; Alex Mecklenburg previously at OgilvyOne; and Cath Jefferies who joined from We Are Social.