Edelman UK today announced the appointment of Matt Groves as Managing Director, Digital.
Groves joins Edelman from Mother London, bringing with him over 20 years’ experience in advertising, digital, design and production. With previous executive and leadership roles at Saatchi & Saatchi, Fallon, Goodby, Silverstein & Partners and more, Matt has a successful track record in business transformation through acquisition, partnerships and organic growth. During his time at Saatchi’s, Matt led the successful acquisition and integration of Outside Line, a top five digital and social business.
Matt will assume his new role in Edelman’s London office on Tuesday 5 May 2015. As Managing Director, he will lead Edelman’s digital team, as well as enhancing the digital experience for Edelman’s clients across all sectors and specialisms.
Matt said of his new role “I’m really looking forward to being part of the Edelman family and will look to bring a strong, creatively driven approach that builds upon and broadens our capabilities in a connected world.”
Steve Spurr, Chief Operating Officer, Edelman UK, said of the appointment: “As digital has matured in our clients’ businesses, it is clear we needed someone who could help activate our offer across the owned, earned, paid matrix but also advance our 70 strong digital team. Fusing Edelman’s earned media mindset with Matt’s experience across advertising, design, production and digital will further improve our ability to deliver on the full scope our clients expect from us.”