Edelman is delighted to have won a total of 5 Lovie awards for work on Heineken, World’s Apart and Edelman Deportivo’s work on Hövding, Give A Beep.
The Hovding, Give A Beep campaign won a gold award for in the Social: Experimental & Innovation category, 2 silver and 2 People’s Lovie awards in the Social: Public Service & Activism and Mobile Sites and Apps & Podcasts: Best Connected Products & Wearables categories.
Edelman Deportivo made it possible for cyclists to give a beep about London cycling safety, with a new kind of bicycle bell that encourages the Mayor to give a beep too – and we helped Hövding move from “only” saving lives every day to also saving lives tomorrow.
The Heineken, World’s Apart campaign won a silver award in the Internet Video: Corporate Social Responsibility category.
Bringing meaning to Heineken’s ‘Open Your World’ tagline, in a world which seems to be closing down. Edelman’s idea was to prove, with real people and real conversations, that there is more that unites us than divides us and that despite our difference we can always find something that connects us.