On Saturday, Cristal Awards announced their winners and we’re thrilled that our work with ASICS Blackout Track picked up the White Award in the category for Best Use of Event.
What’s it about?
Developed with leading sports scientists and top coaches, The ASCIS Blackout Track removes all distractions, forcing runners to truly focus on synchronising the mind and body.
The only support provided on the track will be the newly launched ASICS GEL-KAYANO™ 25: the shoe that helps runners win the mental race.
The track acts as the global platform for the launch and brings together ASICS athletes and brand ambassadors from around the world to test it in the most extraordinary environment: in the dark.
The campaign created by Edelman UK has been designed to inspire runners of any ability about the power of the mind in determining athletic performance and inspire them to go the distance with the new ASICS GEL-KAYANO™ 25.