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5 October 2015

#ForzaFinish: The Launch of Forza Motorspot 6

Consumer Trends & Insight, Entertainment

Last week, to celebrate the launch of Forza Motorsport 6, Edelman activated a creative engagement asset for Twitter to drive interest amongst the Xbox and racing-enthusiast community. Crafted frame by frame, the viewer was tasked with capturing a photo-finish of the animated GIF as the iconic Ford GT crossed the chequered line.

Click here to see if you can get a #ForzaFinish.

Xbox is an Edelman client.

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