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1 February 2015

Microsoft: The Rise of the Humans

Technology

‘Information overload’ is an experience shared by many UK office workers. To make people reconsider how technology can help them address their ‘always on’ work culture, Edelman and Microsoft created The Rise of the Humans, a professionally published book about redefining our relationship with technology.

The book created more than £4 million pipeline of sales leads and the book launch generated over 64 million impressions. The campaign also won a European Excellence Award.

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