Search

BioScience
Brexit
Careers
Consumer Trends & Insight
Corporate Reputation
Crisis
Culture
Digital Trends
Edelman 67
Employee Engagement
Energy
Entertainment
Financial
General
General Election
Government Affairs
Graduate Scheme
Health
Innovation
Media
News
Technology
Trust
Women In The World
Purpose
Influencer Marketing
Integrated Marketing
Digital Design
Brand Marketing
Healthcare
Film Production
Community Management
Media Relations
Experiential
Corporate Communications & Advisory
Brand Strategy
Energy

Search

25 September 2015

Q&A with Heartbeat artist Charles Petillion

Consumer Trends & Insight, Entertainment

This weekend is the last chance to catch Charles Petillon’s installation, Heartbeat which features 100,000 balloons, which closes this Sunday. 3.74 million have already passed through Covent Garden to view the installation.*

What do balloons mean for you?

Balloons are universal and understood around the world, regardless or language or nationality. It’s amazing that something as simple and innocent as a balloon can be used to tell a variety of stories.

What does the installation mean to you?

The installation signifies how Covent Garden is the heart of the city. I want people to have an immersive experience, to get lost in the installation and lose the notion of time. I hope that it will encourage people to view the iconic space in a new light.

What do you hope people will take away from seeing Heartbeat?

The goal of my work is to use the balloons in a poetic way to ask questions about the space in which they are placed, so that the viewer considers the space from a new perspective. There are many layers you could go into, but the idea was to make it simple and accessible so that anyone can take their own meaning from it. The response will naturally be different whether you are a child, adult or art director – that is the beauty of the balloons’ simplicity.

What’s next?

I am in discussion about several new projects with partners around the world, but first we need to launch this installation!

I definitely want to do an installation for the public again. ‘Heartbeat’ is intentionally accessible and open for everyone to experience. I will continue to work with balloons as it’s become my artistic language and motif. It’s amazing how something as simple as balloons can be used to tell so many stories.

*Capco Covent Garden is an Edelman UK client.

Please update your browser.

This website requires Chrome, Firefox, Safari or Internet Explorer 9+