This whole model was perfect, until a lot of us stopped getting our own way. The same story written by 10 different publications will have 10 different views on the story, with the possibility of some adding fake details in order to compete for our attention. More clicks generates more ad revenue. So in reality, fake news media outlets may not even have a political stance at all, they’re just going with ‘what works’.
The solution could be found in the same place they found the problem. Social Media presents a chance for businesses to listen. Through listening, they are able to get involved in a conversation in which they have more of an understanding. We all have a responsibility to make the world a better place and this can no longer be ignored. Taking the opportunity to start conversation and engage with consumers is a powerful thing. Offering a good quality product on top is a bonus!
2017 looks to reveal a lot of change. Change is something businesses constantly embrace in order to survive. Social Media presents a chance for businesses to connect to their consumers with no middle men or interference. When that is done right, any negative articles written about that connection are less likely to have an effect, even if it is Fake News.