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5 May 2015

The First Shall Be Last
General Election 2015

Government Affairs

After the longest General Election campaign in post-war history, for exhausted candidates, bedraggled activists and frustrated journalists alike the finishing post is now nearly in sight.

Six weeks ago, when David Cameron launched the formal campaign, neither Labour nor the Conservatives could muster a clear advantage in the polls. Since then both Parties have traded poll leads but the overall picture has remained strikingly stable. None of the expected game changers have materialised and the polls continue to show a dead heat between both the main parties.

There are still three days to go and a late swing could yet deliver a clear advantage to either Labour or the Conservatives but the chances of this happening seem slim. Instead, the result on Thursday could well deliver a parliament where no two parties can create the kind of stable coalition arrangement we have witnessed over the last five years between the Conservatives and Liberal Democrats.

Outside the UK where multi-party coalitions are common place an inconclusive election result would not be a cause for concern, but in the winner-take-all tradition of Westminster politicians may need to learn the art of compromise quickly if any new government is going to endure.

Ahead of voters going to the polls on Thursday, the penultimate Edelman Election Update reviews the campaign to date and provides a guide to what promises to be a dramatic election night. Meanwhile, our CEO, Ed Williams and, former Downing Street Head of Government Relations, Anji Hunter provide their take on the campaign and what to expect next.

To view the Election Update, click here.

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