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16 June 2015

The Reuters' Institute for the Study of Journalism's Digital News Report 2015

Consumer Trends & Insight, Corporate Reputation, Technology

For the second year running Edelman hosted the launch of the Reuters’ Institute for the Study of Journalism’s Digital News Report 2015 at its offices in London before an invited audience of over 150 media stakeholders and communicators. This is the fourth annual report that tracks the future of news consumption. It is based on a survey of more than 20,000 people in 12 countries which makes it the largest ongoing comparative study of news consumption in the world.

Moderated by Edelman UK CEO, Ed Williams, this year’s panel debating the findings were Jo Geary, Head of UK News & Government Partnerships, Twitter ; Aron Pilhofer, Executive Editor of Digital, the Guardian;  Robert Shrimsley, Managing Editor FT.com, Financial Times; and Fran Unsworth, Director, BBC World Service Group & Deputy Director of News and Current Affairs.

Edelman is the exclusive communications partner for the Digital News Report. Commenting on the launch event, Ed Williams said: “We’re delighted to partner with the Reuters’ Institute once again on this fascinating and thoughtful report. As a global communications business the insights it highlights are an invaluable resource for us as we help our clients understand the rapidly changing ways that consumers are getting their news and create really effective communications programmes.”

The panel discusses their viewpoints on the data in the video below:

Highlights of the findings from lead author Nic Newman can be found here, along with a link to the full report and a summary of some of the most interesting elements. For a summary of the report in 100 seconds, see the video below:

For the full deck of the findings, see below:

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