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13 April 2015

What branding challenges do political parties face?
General Election 2015

Government Affairs

As the election continues, the increased scrutiny which is the feature of modern campaigns is being brought home to all the political parties – threatening to throw their strategies off course, force them to defend policy proposals in forensic detail, and deal with the potentially vote-losing consequences of damage to their brands.

While marketing a political party to the electorate used to be comparatively straight forward, both the main political parties are now confronted with the task of delivering the kind of retail offer which voters have become accustomed to receiving as consumers.

This week’s Edelman Election Briefing will guide you through the branding challenges the parties will be confronting in this year’s campaign, while also providing a roundup of the latest developments on the campaign trail.

To view the Election Briefing, please click here.

Image: BasPhoto / Shutterstock.com

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