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18 December 2017

Where next for trust in technology brands?

Technology, Trust

The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman.

Richard was speaking to Sideload, the technology podcast from Edelman London, about how the technology industry can gain public trust. In the 2017 Edelman Trust Barometer, the technology industry remained one of the most trusted sectors. Trust in technology globally has stayed close to the 75% mark in recent years.

However, many of the big players have been in the headlines for the wrong reasons with data breaches and legislative sanctions undoubtedly gaining public attention. Could this affect public trust in the future?

Edelman UK is celebrating its 50th anniversary and Richard Edelman was in London to join with UK CEO Ed Williams in marking the achievements of the company over the last half-century. The company hosted an event for staff, clients, media and others who have been instrumental in the company’s success.

To listen to Richard Edelman’s conversation about trust, the technology industry and how comms is instrumental in driving the conversation forwards, click here.

You can subscribe to Sideload on Apple Podcasts or your favourite podcast platform. If you have feedback, you can email sideload@edelman.com

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