In the week where many people have already forgotten New Year’s resolutions, we worked with WW – the new Weight Watchers – to launch a campaign that aims to reignite our healthy intentions. To showcase that healthy living really is For Every Body, pop star Robbie Williams invited four other Robbies to join him and his dance captain, Jenny Griffin, in the UK. Together, they set out to create moves to four of his most popular music videos to inspire movement: Rock DJ, Let Me Entertain You, Candy and Kids.
Check out how they got on in this short film:
Now that he has his namesakes moving, Robbie is calling on people all over the world to join him on his wellness journey and share their favourite moves on social media using #WWForEveryBody. With friends or on their own, in the streets, in their bedroom or even at the office, anyone who is inspired by the video can join for a chance to star on Robbie’s own social channels by February 18, 2019.
Bringing together the five Robbies is part of WW’s global “For Every Body” campaign launching at a time when a recent global WW Wellness Survey shows 90% of participants identified improving their physical, mental and emotional wellbeing is one of their goals for 2019. The campaign aims to show that healthier living – whether that’s with healthier eating, moving more or developing a more helpful mindset – is something everyone can do.
WW continues to enhance the member experience with a vision to create a wellness ecosystem. The company recently launched a new partnership with Aaptiv, a leading provider of premium digital fitness content with the number one audio fitness app. Members also have access on the WW app to curated content from Headspace that promotes mindfulness, a global leader in meditation and mindfulness. WW also strengthened its community-building features within the app through the launch of Connect Groups, which helps people find other members like them. Groups are based on Food, Life Stage, Wellness Journey, Activity, Mindset and Hobbies.