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16 November 2015

Xbox - Rise of the Tomb Raider

Consumer Trends & Insight, Entertainment

To mark the UK launch of Rise of the Tomb Raider, Xbox challenged 4 YouTubers, Project Syndicate, Oli White, Jade Jolie and Yammy xox to escape deepest, darkest Siberia in 48 hours.

In a series of life threatening challenges – from climbing towering rocks, through to hiking the tallest mountains in blizzard conditions – 4 YouTubers followed in the footsteps of British icon, Lara Croft, as seen in the critically-acclaimed latest installment of the Tomb Raider franchise: “Rise of the Tomb Raider.”

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