Toby Gunton joined Edelman in October 2016, taking up the post of General Manager at Edelman UK. Since joining the firm he has been responsible for our Creative and Digital offering, with the creation of our new practice, Edelman Deportivo. In 2019 Toby was appointed Chief Digital Officer in London and in July 2020 he took on the role of Head of Edelman Data & Intelligence, EMEA. He leads the firm’s Human Intelligence, Predictive Intelligence and Performance Intelligence teams across the region.
Toby started his career in the mid 90’s as a journalist contributing to, and editing, a number of gaming and motorsports titles. In 1997 he moved to Haymarket publishing to help launch their first website and set up Haymarket Interactive.
After establishing Haymarket’s digital publishing team, he left with the team to set-up a web agency as part of late 90’s digital powerhouse Deepgroup. Following several sales and mergers he was appointed Managing Partner at the digital agency DC Interact working for clients including RBS The BBC, The National Lottery and Conran Group. The agency was rated No1 for Creativity and Account Management in the UK in a survey of brands for Marketing and direct Marketing Magazines.
Having helped lead the sale of DC Interact to Engine Group in 2007 he oversaw the merger of the group’s three digital agencies to create Altogether Digital where he held the role of Managing Director. The agency quickly established itself as a key component of Engine’s offer achieving significant growth over three years, winning new clients including Andrex, Boots, Subway, Santander, Warburtons, Kleenex, American Express and Sky and achieving numerous accolades for creativity.
In late 2010 Altogether was merged with the advertising agency WCRS. Toby initially took on the role of Joint Managing Director and latterly Chief Digital Officer. He worked across a wide range of clients and pitches leading digital strategy and innovation and ultimately spending 8 months embedded at the agency’s biggest client Sky, helping develop their digital strategy.
In 2013 Toby joined the media agency OMD where he took on a board level role as Head of Innovation. A key part of his role was to integrate a number of specialist services including content, social, mobile, creative technology and experiential. This involved working to help deliver a restructuring of the agency and establishing OMD Create.