For companies operating at the crossroads of healthcare and technology, there’s much to consider when it comes to public relations and communications, as the audiences they address form a complex ecosystem – from regulators to investors, to medical professionals and patients or the general public.
Trust is a vital ingredient for gaining buy-in and funding. But trust is hard to maintain, with many parties becoming more sceptical. We know technology is an imperative agent in rolling out new solutions that will transform healthcare, yet 61% of people say the pace of change in technology is too fast.
As the healthcare industry places increasing demand on a successful blend of science and technology to solve the hardest health challenges, healthtech companies need to gain credibility and build trust in order to scale.
And they need to do so through delivering evidence of their efficacy, owning conversations around patient-centricity, data privacy, interoperability, regulation, and by showing they can navigate both different healthcare systems and diverse stakeholder motivations.