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Purpose


A modern company needs to do more than simply produce a great product or service. It needs to be – and be seen to be – a positive force in society. It’s not an either / or. Good business boosts the bottom line. We help clients define, deliver and amplify their purpose.

Leadership

  • Andrew Wilson, Executive Director, Purpose
  • Mark McGinn, Director, Purpose

Andrew leads Edelman’s work around Purpose – helping companies transform to deliver business growth and positive societal impact. He helps brands to build more strategic engagement with stakeholders on the issues that matter. He draws on 25 years’ experience advising business leaders on developing strategic approaches to sustainable growth.

For the past eleven years, he was a director at Corporate Citizenship, a global strategy consultancy specialising in corporate responsibility and sustainability. Prior to that, he ran the Centre for Business and Society at Ashridge, the international business school based in the UK. Recent clients include multinational companies in sectors as diverse as healthcare, property, FMCG and oil & gas.

As well as consulting, Andrew has written extensively and presented on sustainability issues to a number of prestigious international conferences, helping to shape corporate behaviour and thinking in this fast-moving field.

Over the past 15 years, Mark has worked across brand strategy and sustainability innovation, to help global companies define and deliver their purpose. Transforming sustainability performance to maximise commercial brand value and social impact.

Through customer-centric, values-driven innovation, he's helped develop brand solutions and campaigns, covering the Circular Economy, Digital Behaviour Change, Online Safety & Privacy, Education and Employability for some of the world’s best-loved brand such as Apple, Nike, Starbucks, PlayStation, GAP, Converse and O2.

Previously, he was Head of Sustainability Marketing and Propositions at O2 and Head of International Marketing and Communications for (RED).
Awarded Marketing Society Excellence Award for Sustainability Marketing and Cause-related Marketing.

Leadership


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