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Technology


Technology is powerful and getting more powerful. With great power comes great responsibility and, increasingly, great scrutiny. We help tech companies to demystify and humanise their complex products, excite sceptical consumers, and re-assure regulators and policymakers that they are responsible challengers and disruptors.

Leadership

  • Justin Westcott, GM, London, Head of Technology, Europe
  • Gerry Wisniewski, MD, Technology

Justin joined Edelman in 2006. He has the best part of two decades worth of agency side experience working across technology and consumer clients.

Justin is Edelman’s European Head of Technology and General Manager, London. Previous to this Justin led Edelman's technology & consumer practices across the Middle East & ran the fast growing Dubai office, having relocated from the London office in 2009.

A consultant with a passion for emerging technologies, Justin has led EMEA and global campaigns for brands such as Motorola, Ericsson, Samsung, Blackberry, Palm, Qualcomm, Microsoft, PayPal, Gartner and HP.

He is both familiar with driving differentiation in highly competitive marketplaces and creating initiatives that resonate with consumers and stakeholders alike.

Justin is also a very active member of the UK technology start-up scene, providing mentoring to a number of local start-ups and well as representing a number of early-stage companies.

Justin graduated from the University College of London.

Gerry oversees London’s Technology practice working with a 60-people strong team of the most talented, smart communications experts in the land.

She is also co-Head of Assembly at Edelman, which services Microsoft’s xBox, commercial, corporate and internal communications business out of London, with oversight of a team of 25 dedicated and passionate about all things Microsoft.

She has nearly 20 years of experience working with brands in the UK, across EMEA and internationally in strategic client counsel, brand positioning and communications, planning, thought leadership, media relations and integrated marketing communications.

Gerry has also been at the helm of delivering award winning work with her teams including a PRCA nomination for her work on Symantec and two Sabre awards. She also lead the Microsoft team at Edelman to win a European Excellence Award in 2014 for The Rise of the Humans campaign which also got her a nod from Microsoft’s Chief Envisioning Officer in the foreward of his book of the same title.

Gerry holds a BA (Hons) in English Language & Literature from King’s College London and also has a qualification in Advertising and Marketing from Martram College, London. Early in her career she was nominated one of the UK's top 50 PR professionals under 29 by PR Week.

Leadership


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