Today, almost two million people in the UK are living with sight loss. In the future this is predicted to double, reaching four million by 2050.

A unique collaboration between Guide Dogs and Microsoft, Cities Unlocked is exploring the potential technology has to enable people living with sight loss to get out and about, independently and confidently, in our towns and cities.

A year on since launching the technology demonstrator and still at trial stage, Edelman and Microsoft announced the technical and experiential updates of the project last month through compelling story driven content and a bespoke media trip.

SHOWCASING THE POTENTIAL

Edelman developed two videos to capture the heart of this story. The first showcased the potential this technology has to transform lives through two very different and personal stories; Gerald, a blind man, and James, a sighted man. It was showcased by Satya Nadella, Microsoft’s CEO, at the company’s UK annual employee, partner and customer conference Future Decoded, as a key proof point of the company’s mission to empower everyone to achieve more.

BUSINESS OUTCOME

OVER
400 PIECES
OF COVERAGE

The activity thus far has resulted in over 400+ pieces of coverage including in national and broadcast outlets, with its potential reach exceeding 622,817,208.
The videos created have had a view figure of 10,532.