Search

BioScience
Brexit
Careers
Consumer Trends & Insight
Corporate Reputation
Crisis
Culture
Digital Trends
Edelman 67
Employee Engagement
Energy
Entertainment
Financial
General
General Election
Government Affairs
Graduate Scheme
Health
Innovation
Media
News
Technology
Trust
Women In The World
Purpose
Influencer Marketing
Integrated Marketing
Digital Design
Brand Marketing
Healthcare
Film Production
Community Management
Media Relations
Experiential
Corporate Communications & Advisory
Brand Strategy
Energy

Search

Cities Unlocked


Lighting up the world through sound


Cities Unlocked


Lighting up the world through sound


INSIGHT

Today, almost two million people in the UK are living with sight loss. In the future this is predicted to double, reaching four million by 2050.

A unique collaboration between Guide Dogs and Microsoft, Cities Unlocked is exploring the potential technology has to enable people living with sight loss to get out and about, independently and confidently, in our towns and cities.

IDEA

A year on since launching the technology demonstrator and still at trial stage, Edelman and Microsoft announced the technical and experiential updates of the project last month through compelling story driven content and a bespoke media trip.

Showcasing the potential

Edelman developed two videos to capture the heart of this story. The first showcased the potential this technology has to transform lives through two very different and personal stories; Gerald, a blind man, and James, a sighted man. It was showcased by Satya Nadella, Microsoft’s CEO, at the company’s UK annual employee, partner and customer conference Future Decoded, as a key proof point of the company’s mission to empower everyone to achieve more.

A glimpse into the evolution of Cities Unlocked

IMPACT

OVER
400 PIECES
OF COVERAGE

The activity thus far has resulted in over 400+ pieces of coverage including in national and broadcast outlets, with its potential reach exceeding 622,817,208.
The videos created have had a view figure of 10,532.

Please update your browser.

This website requires Chrome, Firefox, Safari or Internet Explorer 9+