Search

BioScience
Brexit
Careers
Consumer Trends & Insight
Corporate Reputation
Crisis
Culture
Digital Trends
Employee Engagement
Energy
Entertainment
Financial
General
General Election
Government Affairs
Health
Innovation
Life At Edelman
Media
News
Purpose
Technology
Trust
Women In The World
Purpose
Influencer Marketing
Integrated Marketing
Digital Design
Brand Marketing
Healthcare
Film Production
Community Management
Media Relations
Experiential
Corporate Communications & Advisory
Brand Strategy
Energy

Search

Unilever


#clearaplate


Unilever


#clearaplate


Insight

Every day, UK households throw away 11,500 tonnes of edible food whilst one in five British families are living in poverty. As part of Unilever’s Project Sunlight, Edelman was tasked with raising awareness of food poverty and inspiring action.

Against the backdrop of other global humanitarian crises, we created a campaign which brought the issue of hunger home to Britain.

Idea

#CLEARAPLATE

Edelman created a social campaign which invited people to #clearaplate. By simply finishing their plate of food and sharing a photo of the empty plate using the hashtag #clearaplate, Unilever would provide half a million meals to families in need via their partner charity Oxfam.

Impact

Social impressions exceeded 77,600,000

The campaign was supported by influencers including Jimmy Doherty, The Hairy Bikers and Thomasina Miers. It received coverage in top-tier media including The Daily Mail, BBC Radio 5, Sky News and Channel 4.

Please update your browser.

This website requires Chrome, Firefox, Safari or Internet Explorer 9+