Search

BioScience
Brexit
Careers
Consumer Trends & Insight
Corporate Reputation
Crisis
Culture
Digital Trends
Employee Engagement
Energy
Entertainment
Financial
General
General Election
Government Affairs
Health
Innovation
Life At Edelman
Media
News
Purpose
Technology
Trust
Women In The World
Purpose
Influencer Marketing
Integrated Marketing
Digital Design
Brand Marketing
Healthcare
Film Production
Community Management
Media Relations
Experiential
Corporate Communications & Advisory
Brand Strategy
Energy

Search

Queen Elizabeth Prize for Engineering


Create The Future


Queen Elizabeth Prize for Engineering


Create The Future


Insight

The Queen Elizabeth Prize for Engineering is a global £1 million prize to reward an individual or team of engineers whose work has had a major impact on humanity.

The Prize also celebrates engineering as a discipline and career choice, inspiring young people to get involved in the subject.

Our brief was to build the profile and relevance of the Prize among the engineering community, policy makers and the general public whilst demonstrating the international nature of the Prize.

QEPrize also wanted to provide opportunities for the involvement and engagement of key stakeholders – the Prize judges and donor companies.

Idea

Edelman developed the concept of the inaugural Create the Future Report - an analysis of the awareness and perceptions of engineering in 10 countries around the world.

To complement the findings of the data, the report included insight and analysis from the world-leading engineers who judge the Prize and the leaders of its founding donor companies.

Edelman used the Create the Future Report as a platform for the QEPrize to start a conversation about how inspire the next generation of engineers across the world.

Impact

The Create the Future Report achieved widespread coverage in broadcast, print and online media across 4 continents, reaching an international audience greater than 531 million.

It shaped the news agenda with slots on BBC Radio 4’s the Today Programme and BBC World’s Newshour. This was followed with an afternoon pieces on Sky News and Ian King Live.

The report featured in a number of leading national titles, including the Sunday Times, Times, Daily Telegraph, Bloomberg, Daily Mail, Press Association, Boston Globe, Times of India, Economic Times and the Hindustan Times.

Most recently the report’s findings were cited by the UK Government’s Minister for Schools as evidence of the need to inspire the next generation of engineers.

Please update your browser.

This website requires Chrome, Firefox, Safari or Internet Explorer 9+