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Quby


Introducing Smart Thermostats


Quby


Introducing Smart Thermostats to the UK


Insight

Leading Dutch smart thermostat company Quby engaged Edelman to raise the company’s profile in the UK as an alternative to existing thermostats in the market and as a potential technology partner to an energy company.

Idea

Edelman worked with Quby to craft new key messages aimed at reaching the UK’s energy companies which spoke about the strong technological platform underpinning Quby’s smart device and its strong track record in the Netherlands.

To put Quby on the map, Edelman organized a media lunch in London for the company’s key spokespeople that included leading media such as the The International New York Times, Reuters, The New Statesman, New Power and Next Energy News. Edelman also introduced Quby to consumer champion Which? and gave strategic counsel on analyst relations as the company prepares to enter the UK market.

Impact

Through a proactive and flexible tactical approach Edelman helped Quby land its key messages in the UK market introducing the company as a smart alternative to established and less sophisticated smart thermostats already in the UK.

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