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Mipim in Cannes
Mipim in Cannes
LaSalle Investment Management is a leading global real estate investment manager and a key player at one of the property finance industry’s major conferences, MIPIM, in Cannes. MIPIM brings together executives from all the top firms, and was therefore an important opportunity to build relationships with pan European press, ensuring LaSalle’s story reaches a wide audience.
Ahead of the conference, LaSalle and Edelman reviewed current market trends and business objectives to agree which executives would benefit from a media programme, deciding which journalists were the most important to meet. Key messages were then agreed covering LaSalle’s expertise in subjects such as cross-border transactions and UK, US, French and German real estate investment.
Edelman pitched and secured meetings with national, international, newswire and trade media. Interviewers were selected based on their likely areas of interest, whilst executives were chosen based on their regional knowledge, areas of expertise and comfort dealing with media.
A total of 11 media meetings were secured with executives over a three day period. This resulted in coverage in a wide range of national and international media – including the Financial Times, PERE and the Wall Street Journal – as well as leading trade titles.
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