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SPX FLOW


Profiling a Premium Nuclear Supplier


SPX FLOW


Profiling a Premium Nuclear Supplier


Insight

SPX FLOW, a component manufacturer for the global nuclear industry, tasked Edelman with broadening its profile beyond the trade press to reflect its status as a premium supplier to the nuclear power sector.

Idea

We worked with SPX FLOW to craft new key messages for the nuclear business getting to the root of the business challenge.

Working with the company’s principal spokesperson, Colin Elcoate, Edelman drafted new, fresh content, positioning Colin as an opinion leader on the UK nuclear industry.

Media interviews were set up with leading global media such as The International New York Times and China Daily, taking advantage of the renewed interest in nuclear to deliver SPX FLOW’s key messages. Edelman also created content for earned and owned media and social-media channels, such as LinkedIn and Twitter, and produced top-quality design material such as adverts.

Impact

SPX FLOW’s profile was expanded beyond the trades into top-tier international media demonstrating the company’s industry leadership. SPX FLOW was featured prominently in publications such as the Financial Times, The Times, The International New York Times, Utility Week as well as key trade media such as World Pumps.

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