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Beyond the 5 minute economy
BEYOND THE 5 MINUTE ECONOMY
For more than 100 years, Shell has focused upon making customers’ fuels retailing experiences as convenient as possible. As the world’s largest single branded retailer, with more than 45,000 sites operating across more than 70 countries and 500,000 front-line people serving in excess of 25 million customers around the world every single day, Shell has a long history of expertise to share.
Building on that history, Shell is working to improve understanding of the retail business, including non-fuels, and showcasing global insights to play a leading role in the discussion about the future of convenience in retail.