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Three words to change the world
what3words assigns a three-word ‘address’ to a location. Three words gives it enough variables to address every point on the planet. For the small London start up to achieve their ambition of becoming a global geographic standard, they needed be seen as more than just an innovative app. They needed global investors and partners. For that to happen, people had to understand the true transformative potential of their platform.
More than 4 billion people globally do not have a postal address. This hampers their ability to participate in commerce, receive public services or even to vote. Inaccurate addressing holds back growth and development, prevents investment, restricts social mobility and costs economies billions.
Strategy & Execution
Edelman helped what3words frame their story to be compelling by tapping into human emotion.
We also created a story for CEO Chris Sheldrick about how having an address can drive social transformation and business efficiency, securing profiling and speaker opportunities.
Through paid social campaigns we re-targeted these stories, getting through to the decision makers that mattered most.
We articulated their purpose narrative and refined their strategy to engage investors and excite the media.
Increase in web traffic:
what3words’ heightened profile has helped the company extend its valuable work all over the world, particularly in the humanitarian aid and emergency services sector.
This includes working with the UN’s disaster-recovery programme, improving the WHO’s polio vaccination efforts in Somalia and co-ordinating disaster responses in Mexico and the Philippines.
Edelman thrust what3words into the global spotlight, grabbing the attention of an international business audience. The campaign resulted in a 450% increase in web traffic week-on-week to the what3words website, generated over 1000 sales leads, helped close out a funding round and sealed partnerships all over the world.