HP is one of the world’s leading manufacturers of premium laptops. Their machines are designed for power, ergonomics and style: perfect for the creative industries. The company wanted to increase the market share that HP Premium Laptops enjoyed among creatives by 2% across nine EMEA markets.

Members of our target campaign audience hold senior positions. They have established themselves and already have advanced and highly marketable skills, which they use every day.

What they’re looking for in a laptop, is something that will give them a competitive edge in an industry filled with talented people. They want a machine that will help them stand out.

STRATEGY & EXECUTION

HP’s Premium laptops have everything creatives need to give them a competitive edge. We just needed to let them know. To do this, we created the Work Without Limits campaign. Using social and influencer activity, we showcased the best and most relevant features of the product to our target audience. We showed them how HP Premium Laptops could help them stand out across six categories: Design, Clarity, Prudence, Freedom, Endurance and Teamwork.

BUSINESS OUTCOME

  • Reached 12.8 million unique 25-35-year-olds across Facebook, Instagram and LinkedIn
  • Served 77 million impressions and achieved an engagement rate of 25%
  • 34,000 people visited the HP EliteBook x360 landing page during the campaign