Jay leads the strategy and planning team at Edelman, working to put insights and strategic thinking at the heart of the way we solve client problems.
He has worked with a host of organisations across the private and public sectors – in the UK, globally and in emerging markets. Jay has extensive experience of developing audience positioning and brand behaviour models based on the latest knowledge of how people make decisions.
It is his mission to build a stimulating, challenging and thoughtful planning team at Edelman in order to enhance and enrich the thinking and creativity of the whole company.