Edelman has studied the dynamic shifts in trust for more than 20 years. Over the last decade our Trust Barometer study, which measures trust in institutions across 28 markets globally, has shown a deepening divide in trust levels between the elite minority in society and the disenchanted majority.
In partnership with the Aspen Institute UK, Edelman UK has launched the Edelman-Aspen UK Trust Dialogue series, which aims to understand the causes behind the polarisation that we are currently seeing and critically, how its driving forces can be countered.
For each session, we are joined by an expert guest for each event and who seek to understand this trust deficit by identifying key issues for public and private institutions, exploring why mistrust is so pervasive and how trust can be re-built. We will focus on six key areas: media, economy, climate and the environment, business, politics and society.