Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner.

Stockholm based Deportivo was described by Contagious in January 2017 as the “best and the bravest on the planet” for its innovative work that pushes the boundaries of PR and marketing for brands including UNICEF, Renault and Absolut Vodka. They have won every major Advertising and PR Award in Sweden, as well as attaining global reach as AD Age’s 2017 Innovator Standout award.

Deportivo CEO, Mattias Ronge, is to become Chairman of Edelman Deportivo UK, working with Deportivo co-founders Stefan Ronge and Anders Hallen. The team will split their time between London and Stockholm and will report into Edelman UK’s general manager Toby Gunton, who already leads the UK’s existing team of 70 creatives, planners, designers, technologists, content specialists, social and paid experts. Toby Gunton, GM, Edelman UK said of the approach: “Edelman Deportivo has established itself as the agency to watch. It has delivered effective and award winning campaigns and we’ve been working closely with the team in Stockholm for some time. It’s fantastic to be able to move this on to the next stage and officially bring their energy, creativity and approach to Edelman’s clients in the UK.”

Mattias Ronge, CEO & Co-Founder, Deportivo said: “We are proud of the reputation we have built as communications pioneers and we now have a crucial opportunity to build our reputation and body of award winning work. Some of the best creativity in the world has been delivered from London – being a part of this is an opportunity we do not want to miss”.