Reaching Beyond the Ready: How Thought Leadership Gets Out-of-Market B2B Buyers Back into the Game

We take a look at how your organisation can refresh the way it approaches and delivers thought leadership – ultimately giving you the tools you need to convey what your company stands for and make your brand powerful and attractive to buyers.

The aim is to drive higher engagement, better performance and deliver greater commercial impact.

Expertise Lead

Andrew Mildren

Managing Director

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2024 LinkedIn-Edelman B2B Thought Leadership Impact Report

Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say they are not actively seeking goods or services. Lingering economic uncertainty is extending sales cycles and nearly 90% of global buyers indicate their purchase process was stalled last year, according to Forrester. Against that backdrop, Edelman and LinkedIn collaborated on the sixth annual B2B Thought Leadership Impact Report to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

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Our Thinking

Culture & Trends

Misaligned and Misunderstood: Proving the Value of Thought Leadership

Thought leadership can be a powerful part of the marketing mix for companies looking to share actionable advice, new perspectives, and insightful data, according to the 2024 B2B Edelman-LinkedIn B2B Thought Leadership Impact study.

Culture & Trends

Content as contract: Why good thought leadership should be an act of promise-making

Advertising a brand is all about communicating a promise to a customer; making it more memorable, more valuable and articulating what it can deliver. In B2B particularly, thinking of it through this ‘promise-making’ lens can help connect the product for sale, the pledge it sets out, and the person it’s being sold to.

Culture & Trends

How thought leadership can help brands ride the recession

Our B2B Thought Leadership Impact Report with LinkedIn shows that quality thought leadership can be one of the most effective tools for marketing professionals in this climate. Andrew Mildren, Executive Director, B2B, Edelman breaks down 6 actionable insights from the report.

Culture & Trends

Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

Thought leadership is a regularly used phrase but often misunderstood. A study from Edelman and LinkedIn explores how building trust drives demand, the importance of quality content and the impact thought leadership has on sales.

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Edelman UK secures number one slot in the B2B Marketing agency benchmarking report 2023

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EDELMAN LAUNCHES GLOBAL B2B UNIT TO DRIVE INTEGRATED MARKETING SOLUTIONS AMONG GROWING CLIENT BASE

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