We don’t believe digital lives in isolation. But to take advantage of digital channels and opportunities requires specialist skills and knowledge. At Edelman we weave digital through everything we do. A team who are constantly evolving our approaches and services, taking advantage of new trends, technologies and techniques to ensure we are able to offer our clients truly best-in- class digital advisory and services.
Toby Gunton joined Edelman in October 2016, taking up the post of General Manager at Edelman UK.
Since joining the firm he has been responsible for our Creative and Digital offering, with the creation of our new practice, Edelman Deportivo.
With over 20 years’ experience in communications, he started his career as a journalist before the lure of the early Internet saw him launch and manage a number of digital agencies during the late 1990s. His career has subsequently taken him across a broad range of marketing disciplines and seen him hold board level positions at various creative and media agencies.
Toby is obsessed with the possibilities presented by new technologies, behaviours and trends. He is also a qualified sailing instructor.
Myles heads up the creative technology team within Edelman Deportivo UK to develop creative platforms, ideas and integrated programmes from an earned media perspective.
He hunts for new and innovative technologies and has put research and development at the centre of the team. Whether it is using artificial intelligence, wearable’s or virtual reality, he drives to not only understand how the technology works but how it can be enriched for our clients and their audiences.
Having an engineering background, he has always pushed to understand the entire spectrum of technology, inventing new products and services that provide bespoke solutions. He has a plethora of experience across a large number of disciplines including electronics, software, design, user experience and business. Being proficient in a wide range of programming languages and digital platforms, he also acts as a digital consultant for many global brands. Working closely with clients to define digital ecosystems to execute and maintain best in class digital executions and experiences.
Penny is a Digital Planning Director in the central digital team with the remit to deliver integrated digital solutions for Edelman clients.
With 14 years’ experience in digital, across a variety of disciplines, Penny brings a holistic and integrated view of digital. Her specialty is understanding all the different business needs and digital communication requirements and developing a cohesive plan.
Penny is in her element working through a complex communications structure and organising it into a centralised eco-system. Having developed her career in an ever-changing world, she consistently learns and evolves, and believes anything is possible if you put your mind to it.
Philip Trippenbach runs the influence and digital analytics strategy team at Edelman London.
His team uses advanced data-driven and predictive techniques to provide consultancy on strategic communications, online behaviour modelling and influence. He invented the 4-dimensional RARA framework of influence now used by some of Edelman’s global clients. Under his guidance Edelman London is deploying psychometric techniques and digital audience analytics to provide more effective and actionable communications strategy consulting to our global clients.
Clients include ASICS, EY, GE, Heineken, HP, Juniper Networks, Knorr, Microsoft, Omo, Samsung, Shell, TRESemme, Unilever, Wacom, WD and Xbox.
Prior to joining Edelman, Philip was a digital producer with the BBC Current Affairs team and Editor-in-Chief of a networked journalism startup.