2023 Edelman Trust Barometer Special Report on Trust and Health.

Global Managing Director and EMEA Chair, Health

Carolyn Paul has over 35 years of broad experience in the communications sector from journalism to public relations and from consumer brands to prescription pharmaceuticals, For the past 30 of those years Carolyn has focussed on  international healthcare communications and is highly skilled at developing and directing global communications strategies and programmes; managing sensitive and complex issues; marketing pharmaceutical and consumer products; disseminating new policy, data or research-based information; driving corporate positioning programmes; implementing international media relations campaigns; leading community and professional advocacy initiatives; developed and developing world communications; devising and executing global events and campaigns: and creating and producing all types of communication material for delivery through traditional and non-traditional channels.

Carolyn’s expertise in the healthcare arena spans almost every sector including launching revolutionary pharmaceutical products (therapeutics and vaccines) and medical devices, and directing communications for organisations as diverse as Alzheimers Disease International and Unilever.  Her work has touched upon numerous areas including almost every aspect of cardiovascular and metabolic disease, CNS disorders (including depression and Parkinson’s disease), HIV/AIDS, infectious disease, osteoporosis, allergy, immunology, oncology, rheumatology, respiratory disease and diagnostics. 

Prior to joining Edelman, Carolyn was managing director at interSCIENCE London, where she designed and directed both global and national campaigns for a wide variety of clients and products.  From 1993 to 2000 she directed global communications programmes for Merck & Co Inc.’s cardiovascular franchise (Zocor, Mevacor, Cozaar, Renitec and Aggrastat) which included the international launch of the results of the landmark Scandinavian Simvastatin Survival Study, which revolutionized prescribing patterns for cholesterol-lowering agents literally overnight.  During this period, Carolyn also directed communications for Merck’s HIV product portfolio and launched new classes of therapy which began the evolution of HIV from a death sentence to a chronic disease.  

Carolyn was previously Associate Director at Hill & Knowlton, where she was part of the team that launched the first nicotine patch in the UK and directed the global launch programmes of many other blockbuster products including Seroxat/Paxil and Clarityne.  Carolyn was a leader of the team that supported Wellcome and Burroughs-Wellcome’s activities in HIV, including managing the outcome of controversial clinical trials of AZT and devising the first global programme of care, education and community support developed by any pharmaceutical company in the field.  

At Edelman, Carolyn has particular responsibility for the development of global strategy, providing high level consultancy to senior clients and perfecting the design and execution of integrated global communications marketing campaigns, for clients who operate in multiple markets and regions around the world.  Increasingly this involves creating campaigns which target the consumer as well as healthcare professionals, policy makers and payers. Carolyn is also frequently asked to bring her health expertise to bear for consumer clients in the beauty, food and nutrition sectors. 

Managing Director

Eleanor joined Edelman in 2008 and has more than 15 years of experience in scientific and health communications. ​

​A highly experienced science communicator and strategist, Eleanor has deep knowledge across a wide variety of therapeutic areas and scientific disciplines.  She has overseen brand, franchise and corporate communications campaigns for health companies large and small. She has led teams delivering global and local market strategic communications directed towards HCPs, patients and payers. Eleanor's key area of interest is rooted in her science background; developing programs that deliver meaningful behavior change in the target audience through the application of evidence-based approaches.​

​Eleanor began her career in medical education programs and so has an in-depth understanding of not just the dissemination and amplification of peer-reviewed articles and scientific meetings, but also their content.  Her therapeutic experience encompasses oncology, cardiovascular disease and diabetes, respiratory disease, autoimmune diseases, solid-organ transplantation, rare genetic disorders, osteoporosis, gout and nutrition.

In her current role as Managing Director of Health at Edelman UK, Eleanor is responsible for developing and driving the future vision and strategy of one of Europe's leading health communications businesses.

Eleanor received her Doctorate from King’s College London following on from a BSc in Pharmacology from Southampton University. 

Group Client Director, EMEA

Angela focuses on client experience at Edelman, dedicated to advancing all aspects of the client-agency relationship where she puts clients at the core of our efforts.

Her experience is working as a client strategist with dozens of pharmaceutical and consumer healthcare companies globally, as well as leading on local implementation in the UK and US with regional work across Europe. Angela has extensive experience developing strategy for disease awareness campaigns, patient and healthcare provider engagement, data and regulatory milestone communications, corporate reputation and employee engagement.

It is her mission to empower strategists to earn the trust of the client’s business every day through relationships that inform strategic direction to meet the client’s business strategies and objectives.

Head of Operations, Health

Ashlea runs the operations for the health discipline at Edelman, a specialist, 50-strong team.

She has worked with pharmaceutical companies, NGOs and patient advocacy groups at global and regional levels to communicate our biggest health challenges today, and some of our most promising solutions to these. With a keen understanding of the global health landscape and health promotion, Ashlea leads integrated teams to deliver strategic, creative communications that are firmly grounded in insights.

Ashlea believes that our agency and work is only as strong as our people, and she is committed to growing and nurturing a team of diverse and exceptional consultants.

Head of Global Public Health

Davide joins Edelman as Head of Global Public Health. Davide brings 20 years of international experience in strategic communications, media relations, content production and broadcasting, with a focus on public health, humanitarian affairs and international development.

Prior to joining Edelman, Davide worked with several global media companies, governments (at both local and national level) and international organizations, including Oxford Policy Management, The Bill & Melinda Gates Foundation, UNAIDS, the International COVID-19 Data Alliance, Al Gore’s Current TV, and spent a year in the field in the Democratic Republic of Congo with Doctors Without Borders. Most recently, Davide was at the World Resources Institute working with the High-Level Panel for a Sustainable Ocean Economy, a group of 16 serving World Leaders committed to advancing sustainable economic policies to benefit people and the planet.

Davide began his career in production at MTV International to then become a journalist, making documentary programs for the likes of CNN and Discovery. These were pivotal years in his personal and professional life, years spent investigating and recounting the stories and struggles of individuals and communities of diverse backgrounds and aspirations and exposing a considerable segment of the general public to significant social problems in a transnational context. Davide holds a Master’s in Development Studies from SOAS, School of Oriental and African Studies, University of London, and a BA in Media and Cultural Studies from the London College of Communication, University of the Arts. He is bilingual in English and Italian, fluent in French, conversational in Portuguese and Spanish, with extensive track-record of working with people across a variety of cultural and linguistic boundaries in the EU, North America, Sub-Saharan Africa, MENA, Southeast Asia and Latin America.

UK Head of Healthcare Marketing

Jenni has over 20 years of integrated healthcare marketing experience across APAC, EMEA, and UK markets. She previously worked at IPG as General Manager for MENA in Dubai and latterly as their London-based Global Business Director for the GSK and AbbVie brands, where she focused on integrating agency teams on pitches, building new revenue streams, and onboarding new clients.

 During her career, Jenni has fostered successful and long-term client relationships in addition to developing new business. Jenni’s hire reflects Edelman’s commitment to strengthen its health marketing offer after the recent appointment of Nils Giese to Healthcare Marketing Lead for EMEA. 

Jenni will work closely with Nils, and the local market health leads across the region. She will also partner with Eleanor Read, Managing Director for Health in London, to broaden Edelman's services to clients within the health ecosystem. 

Eleanor said: “Over the past three years we have been proactively diversifying our Health work and team, to meet the evolving needs of clients, who are increasingly looking for integration within their agencies. This latest move builds on the strong foundations built out of Germany in brand sales support and our successful development of a robust Global Public Health portfolio. Jenni’s experience and profile makes her the ideal partner for Nils and the perfect person to grow our offer from the UK.”