TRUST IN THE HEALTH SECTOR

Each year we measure levels of Trust both globally and across different industry sectors including health. The Edelman Trust Barometer is the largest global study of Trust in the world and has been running for twenty years.

Since January 2020 there have been notable increases in Trust in healthcare in 10 out of the 11 markets studied – with the largest trust increases seen in the U.S., Canada and Germany. The sub-sectors of health have also seen increases in trust – most notably for pharma – which is now the second most trusted sub-sector for the first time.

The pandemic is a pivotal moment for healthcare companies. To maintain these high levels of trust, companies must not only deliver on the public’s urgent needs – they also must demonstrate their commitment to society more broadly.

There is an unprecedented opportunity for companies working in the health sector to take purposeful steps to safeguard trust through strategic communications.

If you’d like to find out more about the Edelman Trust Barometer Health Sector Report or how our experienced and award winning health team can help you, please reach out to Eleanor.Read@Edelman.com 

Leadership

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Managing Director

Eleanor joined Edelman in 2008 and has more than 15 years of experience in scientific and health communications. ​

​A highly experienced science communicator and strategist, Eleanor has deep knowledge across a wide variety of therapeutic areas and scientific disciplines.  She has overseen brand, franchise and corporate communications campaigns for health companies large and small. She has led teams delivering global and local market strategic communications directed towards HCPs, patients and payers. Eleanor's key area of interest is rooted in her science background; developing programs that deliver meaningful behavior change in the target audience through the application of evidence-based approaches.​

​Eleanor began her career in medical education programs and so has an in-depth understanding of not just the dissemination and amplification of peer-reviewed articles and scientific meetings, but also their content.  Her therapeutic experience encompasses oncology, cardiovascular disease and diabetes, respiratory disease, autoimmune diseases, solid-organ transplantation, rare genetic disorders, osteoporosis, gout and nutrition.

In her current role as Managing Director of Health at Edelman UK, Eleanor is responsible for developing and driving the future vision and strategy of one of Europe's leading health communications businesses.

Eleanor received her Doctorate from King’s College London following on from a BSc in Pharmacology from Southampton University. 

Group Client Director, EMEA

Angela focuses on client experience at Edelman, dedicated to advancing all aspects of the client-agency relationship where she puts clients at the core of our efforts.

Her experience is working as a client strategist with dozens of pharmaceutical and consumer healthcare companies globally, as well as leading on local implementation in the UK and US with regional work across Europe. Angela has extensive experience developing strategy for disease awareness campaigns, patient and healthcare provider engagement, data and regulatory milestone communications, corporate reputation and employee engagement.

It is her mission to empower strategists to earn the trust of the client’s business every day through relationships that inform strategic direction to meet the client’s business strategies and objectives.

Co-lead of Operational Excellence

Ashlea co-leads the health discipline at Edelman London where she runs the operations for this specialist 50-strong team.

She has worked with pharmaceutical companies, NGOs and patient advocacy groups at global and regional levels to communicate our biggest health challenges today, and some of our most promising solutions to these. With a keen understanding of the global health landscape and health promotion, Ashlea leads integrated teams to deliver strategic, creative communications that are firmly grounded in insights.

Ashlea believes that our agency and work is only as strong as our people, and she is committed to growing and nurturing a team of diverse and exceptional consultants.

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